# data[].attributes.body
What is it?
Data which has numbers in, a way of quantify things by putting it into charts or percentage. An example of this is data put into a graph or tallies.

How is it used in the film industry?
It is used in Box-Office to tell you how many tickets and sales each film has made.  It tells the producers how popular the film is compared to other films.

Give examples of some Quantitive data:
Film companies produce media packs which show the audience demographics and market sales.
For example the 'Deadpool' production budget was $58 million.

Strengths:
It can be recorded in graphs therefore making it easy to read and collect information from.

Weaknesses:
It constantly has to be updated with correct information due to sales increasing each week.

# data[].attributes.body
The gender of the target audience is majority of males. This is because it is an action film and many males have interest in action films.

The target audience age is aimed at 15-25 years old as the youngest age able to watch is 15 years old.

The sexuality the film is generally aimed at are straight people as all of the characters are straight and therefore it is aimed at straight people.

The location of the film is set in Canada, Toronto. This means a lot of Americans/Canadian would be interested to watch it. The language spoken in the film is all English and therefore English speakers will be interested in watching it.

Interest that the people who would watch Deadpool might be that they like comics and action figures as this is related to the film.

The ethnicity of the audience would be mainly white people as the actors are all white.

The social economic scale of Deadpool would be aimed at Grade C2 and below which are skilled manual workers. This would be because they will be interested in films that are action.

The Vals of the film would be believers as the audience as they make predictable decisions in life and moderate incomes. Also experiencers because they have quite eventful life's like the film.

# data[].attributes.body
It is aimed at an mainstream audiences around the world. This is because it has famous stars in, a high budget, iconic filming locations, CGI, sound effects, special effects which appeals to people around the world.

# data[].attributes.body
The type of font used is very bold and stands out quite broadly which is eye-catching to the audience. This is important to do as it is big and unmissable, it works for the audience with small attention spans as they can quickly read it without being caught off guard.

# data[].attributes.body
There is not a lot of content on the page because they want the bold text and the image to stand out against the background without them being distracted by something else on the page. This then makes everything stand out to the audiences eye as its quite basic.

# data[].attributes.body
The colours, red, black, white and pink have all been used as bold colours. The white background indicated pureness and that the character is likeable. The pink on the costume could be aimed at a female audience as females are connotes with the colour pink. This widens the audience viewing. The red suit matches with death and blood which makes an insight to the audience that the film is action. Black also matches with death and fighting again also. This attracts a more masculine audience as boys are raised with an image of being tough and fighting.

# data[].attributes.body
Within the poster, a superhero costume and weapons are featured.
The superhero costume is used to indicate that the film is about a super hero which then attracts fans of comics, super hero's and action films as it shows its their type of films.
Weapons are also featured in order to attract a more masculine audience. Males are programmed from a young age to like action films and weapons therefore they will be attracted to it.

# data[].attributes.body
The language is very abbreviated as it is short, tight and snappy. The date is short also which takes away the formality of the poster. It targets a younger audience as it is straight to the point. It includes the word 'ass' a lot which makes it informal and not over complicated. This attracts the target audience as it is easy to read and does not take much thought over what it is about.

# data[].attributes.headline
What other features does the poster include to attract a younger target audience? 

# data[].attributes.subject
What other features does the poster include to attract a younger target audience? 

# data[].attributes.body
The body language of the character shows that the film is comedic and full of humour which attracts people who like comedy films.

# data[].attributes.body
Heaven, Pure this shows that the character is aimed to be likeable.

# data[].attributes.body
Pink is associated with girls and therefore it opens to audience a bit to females as well as males.

# data[].attributes.body
Red connotes with death and blood and gives an insight to the audience a little what the film is about as many people like action films.

# data[].attributes.body
Attracts the male audience as they are programmed from a younger age to fight.

# data[].attributes.body
Eyes show the window to the soul and by having white eyes shows that he could be soul less. As if hes a zombie or possessed which some people find an interest in.

# data[].attributes.body
Show that it is a comedic film and has a sense of humour.

# data[].attributes.body
Shows that is is a film about super hero's and therefore attracts marvel and action figure fans.

# data[].attributes.body
This attracts a younger audience as it is straight to the point and use the word 'ass'. Has short words to not over complicate.

# data[].attributes.body
Shows it is short, tight and snappy. The date is short too to take away the formality.

# data[].attributes.body
Indication that this film appeals to a younger audience and experiencers.

# data[].attributes.attachment_link.title
Deadpool - 2016 Trailer #1 (Official) HD   20th Century FOX

# data[].attributes.attachment_link.description
official trailer of marvel superhero deadpool

# data[].attributes.body
Crude humour- Makes them laugh as they make 'dirty jokes'
Girls- Interest a male audience as
Fighting

# data[].attributes.body
In the first part of the trailer, there is an attractive woman featured in order to catch the audiences attention straight away. She is seen talking to the main character which can suggest that there is a romance going on.
The trailer also features a scene where there is fighting with guns and 'bad guys'. This would attract males as it is action and thrilling for them to cheer on whose going to win. There is tension.
In another scene, 0.19 Seconds, they are featured in a bar with friends which men relate too as they see their friends.
At 1.53, friendship is shown as the males can relate to brotherhood.

# data[].attributes.headline
What would appeal to a female audience? 

# data[].attributes.subject
What would appeal to a female audience? 

# data[].attributes.body
The romance feature in the trailer at  31 seconds in makes women relate as many dream of having a perfect relationship.
Ryan Reynolds also plays the main character which attracts women to watch as he is a very attractive man. He is also featured topless within the same scene which makes women want to watch. For example, there is many close ups of Ryan Reynolds which is nice to look at.
At 1.42, a strong independant woman is featured who attracts a young female audience as she can be a role model.
1.49 is where more romance is shown which attracts women again as many like romance.

# data[].attributes.body
Would be young males who love Deadpool. This is who Marvel target their film at as they know that these people would definitely go and watch the film.

# data[].attributes.body
The secondary target audience is aimed at people who are going to watch it for any reason that isn't because its 'Deadpool'. This could be just fans of marvel or for the  actors or the fact its a superhero film. Ryan Reynolds also played the superhero in The Green Lantern which would attract fans to now watch him in this film.

# data[].attributes.headline
What things in the trailer will appeal to a particular age group?

# data[].attributes.subject
What things in the trailer will appeal to a particular age group?

# data[].attributes.body
It is aimed at an age group of 20-30 year olds who like action films like this. It includes quite a lot of crude humour for example a lot of comical jokes are made like ' you look like a testical' . This is too mature for a young young audience like 15 years old but is commical for 20+.

# data[].attributes.headline
What things in the trailer will appeal to a secondary audience? 

# data[].attributes.subject
What things in the trailer will appeal to a secondary audience? 

# data[].attributes.body
The fact that Ryan Reynolds is the main character in the film would attract people who are fans of his work or him as a person as he is a very attractive male who is nice to the eye. The trailer would also attract people who like romance films as it shows a lot of romance scenes between the male lead and the female lead. For example at 1.39, there is a quick scene of the couple lay in bed together which is quite romantic.

# data[].attributes.body
The film would also attract young adults as there is a party scene where they are in a nightclub and therefore young adults can relate to this as they usually like to go on a night out. 1.37

# data[].attributes.headline
What VALs category does the trailer appeal to?

# data[].attributes.subject
What VALs category does the trailer appeal to?

# data[].attributes.body
The trailer would appeal to experiencers who are youthful and constantly on the go. These people usually spend money on clothing, new gadgets and food.
It could also be related to survivors who are on a low income and spend their time reading comics and playing video games.

# data[].attributes.body
0.07 seconds: Main character has a black hoodie on which would relate to teenagers as they are associated with black hoodies and therefore it relates to a younger audience.
0.43 seconds: They refer to 'Posh Spice' which then catches the attention of The spice girls fans which are a generally female audience.
0.50 seconds: The music speeds up and it gets more exciting as the action part kicks in which targets the strong male audience who like fights and death and blood. The genre of music is contemporary which is what the audience would relate too more.
1:04 seconds: He is trying to play with generic conventions as it is daytime also whereas you usually see death in night time scenes.
1.19 seconds: Includes quite crude humour which makes the audience laugh. It shows he is irresponsible which people laugh at. Male banter mocking each other which the audience would relate too.
Fast cut editing to raise the excitement level.

# data[].attributes.body
Action film which is an example of a Hybrid genre which means it appeals to different tastes.

# data[].attributes.body
Every time the main character looks at the character and portrays he knows that he is in a film, it breaks the forth wall which makes the audience feel connected to the film more as they can relate to it being almost real life. He also says ' Que the music...' as if he feels like he is in a film himself. Self awareness comes too at the end where he states 'Big boy curse words'.

# data[].attributes.body
We only see a small representation of women who are butch like, with dark hair and are all Caucasian. This is known as a syntagm. Syntagms are important to include within films or trailers in order for the audience to make representations in their minds about who the characters are.

# data[].attributes.body
The males and females we see in the trailer are not real males and females they are connotative representations of genre.

# data[].attributes.body
Although super-heros are not real in real life, we are made to believe that it is real within the film as our imagination connects with real life to create the image of super heros to come across as 'real'.

# data[].attributes.body
Deadpool is communicating a set of ideologies. We use stories to communicate ideologies and so does Deadpool and it uses ideas to create an actuality of the world.

# data[].attributes.body
The effects theory is more suited at this age as children are more impressionable.

# data[].attributes.body
It reenforces that english are baddies. all russians are baddies.