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To conclude I think that the feedback from both our music video and ancillary products were essential to the development and improvement of our products. without having the feedback our media products would be very different to how they are now. Furthermore the feedback ensured that our products were to the highest standard and fitted in with the codes and conventions of the indie rock genre. The feedback also generated a large portion of content for our music video especially as we received constand feedback from social media.

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The feedback for our final video was very useful to see if we were successful or not. The majority of our feedback was good as the audience were able to understand the concepts that we were aiming for. However not all of the target audience were able to understand or see what we were going for in all the clips. For example the moon in our video wasn't seen by the majority of the feedback but we were able to see the concept from the bridge where there is the mirror scenes.

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Facebook and twitter were mostly useful for gathering feedback as we were able to take a clip upload it and then the people could view it and share it with friends which can help with getting more responses to our questions. The social media feedback were very helpful as they gave a lot of constructive criticism which we were then able to improve on. much like the audience interviews that we conducted getting feedback from our rough cut we were able to upload certain clips to improve on.

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from looking at our Stats on YouTube we were able to see the rough demographic who was watching our video. We could tell that the majority of our views were our target audience as the views were from the UK and were mostly males who were also young adults. The biggest outcome that we could tell from these statistics was that we had done our target audience research well as they were the ones watching it.

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We used a website called survey monkey which is a questionnaire then can be passes on to members of our target audience to then see what they would expect from our music video in the indie rock genre. survey monkey results were also very useful as we were able to reach more people while researching and made the stats more presentable for us to then visualise this so that we could then compare to other methods of feedback and come to an overall conclusion. We were then able to adapt our music video to then represent what the target audience had said in the survey.

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We used our pitch feedback to further develop on our ideas in our music video using the feedback from the audience. For example after seeing the pitch we developed on the ideas and concepts around the genre and our initial music video. An example of the feedback which we then worked on in later drafts of the video was having a girl in the video or a reference to it. This then gave us the idea for the main actor having a picture which he then destroys to then engage the audience more as they are left with not knowing they full story behind the character.

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We interviewed several members of our target audience to see what they would expect from our music video. This was extremely helpful as we took people who will have consumed more media showing the indie rock genre meaning we could get more information to add to our planning stage. In one of our interviews we showed part of our rough cut which we then received feedback on so that we could develop it. areas of feedback that we got and then developed on afterwards was the editing style, locations, actors, M-E-S, and cinematography and to see if it fit into the indie rock genre and whether it was creative or not.

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we used a Wordle to identify the most common words used in the song as they appear larger in text which then helped us understand the key themes of the song so that then we could represent that in our video and planning. Furthermore it was useful for our ancillary products where we found that one of the most common words was "remedy" which we then used for our CD name and this then developed into what we used for the background and also in our magazine ad. On our CD case we have the band members in lab coats holding different colours of liquid in a flask. This idea mainly came from the wordle.

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My group and I created a Vlog to show our to show to our target audience so that we could show our understanding of what the target audience would expect from the indie rock genre. The Vlog also included our research from real media products and interviews with our target audience. In the Vlog we covered what we would have in the video such as Cinematography, M-E-S, and editing. After conducting the feedback from our Vlog we were then able to then improve on what we may have missed when conducting our research such as different editing techniques. We were also able to adapt on our ideas and developing it to further improve it.

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Our target audience was mainly white males aged around 18-24. We decided to aim our video towards this audience as we felt that the nature of the song fit with people around this age. typically the genre is popular with this age group as there are many lyrics that refer to the artist's experiences growing up which are often in the late 90's to early 2000's. This plan allows us to target these people more effectively so that our music video would be more likely to be popular and gain better feedback.
I think that media products need a target audience because it helps the artist/creator aim their product at a certain demographic. For example if a producer didn't have a target audience then they would be limited to who would actually see it because if an advert didn't appeal to the target audience then less people would want to consume the product.