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M.Berk                                                          General participation towards consumerism improves the average wealth among citizens and creates opportunity to ensure better equality in terms of accessing facilities.

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M.Berk                                                          General participation towards consumerism improves the average wealth among citizens and creates opportunity to ensure better equality in terms of accessing facilities.

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One of the main reasons of overconsumption is family economies being raised awarness about how to manage consumption which will prevent economic crisis.

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-Consumerism is praised under the name of economic growth. Governments like people to spend money in order to keep economy alive. However as people consume more in order to have a better identity compared to other people, they might lose control and consume much more than they need, it may result in a worse economical situation for them

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1-We can handle consumerism’s negativities by campaigns like The Toms shoe brand.By buying one shoe they send the same one to Africa.It may be a solution for the example in Twitchell’s(1999)by someone who killed a kid for a pair of shoes.
2-By supporting recycle we can decrease the negative affects of consumerism .Like in Izmir/Turkey when you recycle bottles the machine gives pet food for street animals like dogs and cats. We can invent machines like that more for different things.

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Consumerism is not the most effective way to reach happiness. Consuming gives us only instant pleasure. We are not what we buy, where we live, and what we drive, our behaviours determine our charecter.

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To be a consumerist you have to work. By working you produce products that increase the governmental income and that money that government has , returns to us in energy to heat up , light our homes , sustain our lives.

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Thanks to the consumerism economy is keep moving forward, people buy new things because of the media and advertisement and these process beneficial for economic development

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1)Twitchell (1999) argues that consumption is freedom and it satisfies our desire.Everybody in U.S. is free to buy whatever they want and it creates their personality in society thanks to liberty.However, Cahill (2001) claims that consumption should beundercontrolled by the organizations like governments and municipatities.

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Greedy competition of massive companies causes their produce and service more high quality and high tech products day by day.
But at the end of the day this situation creates limitless consumption desires in order to have better one.

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1. Cahill (2001) thinks that people consume without their wishes but Twitchell (1999) states that people decide what they consume in order to create a profile in society. As Twitchell (1999) claims that people are what they consume. They identify themselves with their consumption and they judge others with same purpose. For Twitchell's ideas, how and what they consume is reflect democracy and freedom level.

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1. Cahill (2011) claims that people can be manuplated by consumerism easily however Twitchell (1999) believes that our characters are strong and he is aware of our ability of making decisions by not manupilating.
2.Twitchell(1999) states that democracy is a freedom issue and as people purchase what they desire, they become free.

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1)While Cahill advocates that consumerism is based on peoples' emotions so, it can be easily manuplated by corporations as a community. However, Twitchell(1999) argues that "you are what you eat."(p. 1). For this reason , the catchphrase indicates that things we buy form who we are.
2) Consumerism is a concept to some people that is democratic and it gives the freedom to buy whatever and whenever we want. However, it has become production more than consumption in a way it has become people's expectations.
3) Thanks to consumerism, people are developing more technological devices which help people's daily lives.

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3. Presenting your own/alternative ideasWhat other possible reasons could be advanced in criticism or defence of consumerism? Discuss in groups and write down some ideas.

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3. Presenting your own/alternative ideasWhat other possible reasons could be advanced in criticism or defence of consumerism? Discuss in groups and write down some ideas.

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2. Drawing Implications What do you think the implications are in the last paragraph? 

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2. Drawing Implications What do you think the implications are in the last paragraph? 

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1. Compare and contrast Cahill and Twitchell's arguments about consumerism with regards the following points: 

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1. Compare and contrast Cahill and Twitchell's arguments about consumerism with regards the following points: 

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* Consumerism and purpose
* Status & Construction of identity
* Family and social ties
* Environment