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-PR must know how to deal with the press
https://www.youtube.com/watch?v=UWuc18xISwI&t=171s

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Because of the internet, news tends to spreads to a wider group of people. For public relations professions, this makes the news harder to control.

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"New-age news sources"
Public relations professionals must foster close relationships with those who present the news.
Blogs- 181 million and counting

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https://www.forbes.com/sites/mikalbelicove/2013/12/10/13-dos-and-donts-when-pitching-to-the-media/#6f14fa765095

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Reporters should not distort the official view once substantiated.

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http://bitesizebio.com/6696/10-great-tips-to-make-a-good-impression-at-your-interview/
(Good website showing some tips to have a successful interview) https://www.americanexpress.com/us/small-business/openforum/articles/how-to-handle-your-first-media-interview/?intlink=us-openforum-related-editorial-6

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1) media messages
2) press kits
3) flyers
4) phone calls
5) newspaper listings

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Always ask your questions in advance, and make sure you don't look nervous

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Do NOT go into an interview without knowing who you are meeting with.

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Consider this: an ideal way to attract clients is to become an advocate on their behalf. Here is how consumer advocacy marketing works.

Michael Hyatt, in his bestselling book Platform: Get Noticed in a Noisy World, says social media technologies have changed the client-attracting game. He advises to regularly provide valuable information to build a following.

Chris Cooper is an example of building a platform. He is a passionate advocate for people trying to meet the often crushing costs of medical care.

"Providing this information is my life's work," says Cooper. "As an eldercare advocate, it is my mission to educate all involved and provide vital information that is needed to make informed decisions."

Cooper is the owner and founder of Eldercare Advocates, a private geriatric care management and long-term care consulting firm. His firm provides comprehensive assessments and planning of long-term care needs of disabled adults and the frail elderly.

He discovered that consumer tips are one of the easiest ways to gain positive publicity. He has appeared on CNBC Power Lunch, NBC Today, and CBS Morning Show. Cooper is regularly quoted in The Wall Street Journal, and other newspapers and magazines nationwide. I met him when I was asked to edit his candid guide Eldercare Confidential: Cautionary Tales for Adult Caregivers and Caretakers of Parents and Spouses.

Here is a three-step proven method that authors and speakers like Cooper use for coming up with consumer advocacy tips:

1. Pretend a reporter is interviewing you for a story. What advice would you share with them? Write it down.

2. After you have brainstormed the list, cut it down to a manageable list. The media loves top ten lists.

3. Add some context and analysis to the tips. Now you have a useful blog, article, column, or speech.

"There is a common misconception of an eldercare Shangri-La, a lovely place to take Mom for her declining golden years," says Cooper. "With a little searching, the children or spouse will find a healthy, comfortable, and mostly government-paid-for idyllic home, complete with rocking chairs and lemonade."

In his blogs, books and speeches Cooper says many search for the place where all will be taken care of and the children or spouse will be relieved of messy caregiver and caretaker decisions and wrangling. A recent column focused on the nine ways to choose a nursing home for mom or dad.

"Sorry to say, Shady Acres does not exist," warns Cooper. "Even if it did, you probably could not afford it."

His career began in nursing homes and hospitals. After finishing paramedic training and a degree in nursing, he pursued an interest in how people could finance health care, and primarily acute care. He found out that chronic long-term care is where financial devastation generally occurs for many people, especially the retired. Cooper is a popular speaker on the subject.

"My purpose is not just to raise issues, shatter myths, and point out mistakes," says Cooper. "My book is not a scholarly textbook or sugar-coated collection of tips. What my book promises caregivers and caretakers is straight talk on the subject."

Straight talk with clear advice like that just might be the best client-attracting strategy there is.

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How To Attract Clients With Consumer Tips Publicity

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Consider this: an ideal way to attract clients is to become an advocate on their behalf. Here is how consumer advocacy marketing works. Michael Hyatt, in his bestselling book Platform: Get Noticed in a Noisy World , says social media technologies have changed the client-attracting game.

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Don't Bluff

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What purpose does this do for the organization.
Ask yourself this and pick things that you think are right.

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Marketing or Advertising: Which Will Attract More Customers?

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Can you acquire more new customers by using traditional advertising, online marketing methods, or both? WebpageFX has the answer to this important question.

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Public Relations and the Media: Friendly Adversaries

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Public Relations and the Media: Friendly Adversaries

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Publicity is more powerful than  advertising

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Publicity is more powerful than  advertising

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Opinions expressed by Forbes Contributors are their own.

There's an old saying: "Advertising is what you pay for, publicity is what you pray for."

This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It's also a good starting point for the general public. While there are dozens of good articles on this topic most people - even professionals who should know better- still don't know the difference between advertising and public relations.

As a marketing employee of an Asian-based sporting goods company recently wrote me, "We don't need public relations right now, we are happy with our advertising agency in San Francisco."

Advertising is paid media, public relations is earned media. This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue. It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the "paid media" section where advertising messages appear. So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.

"The idea is the believibility of an article versus an advertisement, says Michael Levine, a well- known publicist and author of the book, Guerilla P.R. "Depending on how you measure and monitor, an article it is between 10 times and 100 times more valuable than an advertisement."

A recent study from 2014 by Nielsen commissioned by inPowered on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising: "On average, expert content lifted familiarity 88 percent more than branded content..." but I think that's low. With advertising, you tell people how great you are. With publicity, others sing your praises. Which do you think is more effective? Here's a summary of the differences:

Comment on this story Page 1 / 2 Continue

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The Real Difference Between PR And Advertising

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Opinions expressed by Forbes Contributors are their own. There's an old saying: "Advertising is what you pay for, publicity is what you pray for." This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It's also a good starting point for the general public.

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Reporters want facts from all sides of a story to ensure they give viewers the truth 

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Reporters want facts from all sides of a story to ensure they give viewers the truth 

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people see reporters as enemies because they uncover bad news

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people see reporters as enemies because they uncover bad news

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Handling the backlash of poor ads becomes harder because as soon as they're released, people share their opinions about them.

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https://www.youtube.com/watch?v=MH_CjB0FHfQ
This video is very good in explaining on what to do and what not to do.

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There is no such thing as bad publicity..

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There is no such thing as bad publicity..

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Most reporters have a liberal bias and serve as the "devils advocate," thus bringing to light the fact that everyone is biased one way or another

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Social Media and other forms of internet communication makes everyone a more aggressive, sharp-elbowed and less trained reporters. They post and share their opinions online, causing criticism of different companies and events that makes it hard to keep under control.

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Opinions should be based on facts from PR professionals.

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Publicity is more credible than advertising 

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Publicity is more credible than advertising 

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Print: Hanging In
-fewer newspapers due to a cut back because of the recession
-more people began reading newspapers by the summer of 2012
-PR professionals still depend on print media