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here is a padlet I made for ideas on how to include more camera movement.

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from this audience feedback, I've learnt that my product's use of synergy is effective because it is able to link everything together by the theme shared in the pictures used. As you can see, the person is reminded about one product when looking at another one, which is essentially the function of synergy.

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Overall, what I learnt from my audience feedbacks is:

1. what my audience expects from a music video an artist like mine would create: looking at the audience feedback online, my group and I were able to focus on elements that our target audience would actually like to see such as lighting and nightlife scenery.

2. how to improve what we've created: looking at the feedback from our draft, what I learnt from my audience feedback is how to complete the aesthetic we were trying to convey during post-production. This was done through trippy editing (which you can see with the gif on the right), colour grading and layering. It has proven to be quite effective when looking at the final piece's audience feedback.

3. the feedback from the ancillary helped me as I was able to create a piece that was expected from the audience and add things that helps this specific audience to connect and get more information on the artist or album. For example, adding a link to my website and other music platforms that this audience uses. This is important as it is a very digital generation, so my target audience prefers seeing/hearing things online therefore it is vital to add links to the poster and website.

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the music genre of our artist is electro pop/ pop therefore it was important to look under a music video of this genre to find the target audience. We went to the original song we used for our music video and asked the audience what kind of music video they would expect to see. As you can see by the responses, there is an emphasis on lighting and nightlife.

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A big part of the comments from the audience is on editing. They seemed to have really enjoyed the edits of the music video, such as the layering and the "glitches", which means they were effective in portraying and strengthening the theme of the video. They also liked the locations and use of smoke. This means that the different elements from the production and post-production stages tied in well together.

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This person enjoys the synergy and running theme throughout the website. She suggested I make the logo of the artist larger, which I have after looking at the size if logos in other websites. Plus she suggested I add a bit of information about the single/artist.

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the person really liked the website. Her main points for this is that it is a convenient layout and easy to navigate. Plus she enjoyed elements of synergy which remind her of the music video + the merch shop. What she suggested I do is add an "About" page or add some text about the artist on one part. After doing some research I decided against doing this as I haven't seen any "About" pages on websites of artists similar to mine.

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Here is a person giving me feedback on my advertising poster. She comments on the effectiveness of synergy with the images and the colours. Her constructive criticism is to add icons and links as this would allow the audience to get more information, which I have done

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This is the reaction of the audience after they had watched the music video. Judging from this I would say they enjoyed the music video overall. This is good to know as the room was filled with people fitting my target audience plus other groups as well.

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when looking at the audience feedback of the official music video, I would like to know if they liked it, if they thought the theme was presented well and if different elements (such as editing, camera and performance) worked well to present the theme we were going for.

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The ancillary work consisted of a website and a poster of the artist. I wanted feedback from my audience to see what they thought of the look overall, if they thought it was appropriate for the artist and if they liked it in general. As they are my target audience, it is important for them to like it as this marketing of the artist is towards them

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This feedback was given to us after we had filmed again and added that footage. The main criticisms had to do with the aesthetic of the shots, which we needed to improve by colour grading.

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the target audience for our artist is females of the ages 17 to 25. This is significant as it means we can direct our feedback request on this age group to know what our audience wants to see. Knowing the expectation of our target audience is desired to create a product that will be easily consumed and guarantees a market.

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After receiving this feedback, we focused on editing. We colour graded shots from our music video to make the colours stand out and make the whole music video look more consistent.

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After receiving this feedback, our group decided to go out and film again to include more camera movement shots of the artist. For the location we chose King's Kross where we can use lights as our synergy. Furthermore, we did more editing on the length of the shots to increase the pace of the music video.