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Meet Google Drive - One place for all your files

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Google Drive is a free way to keep your files backed up and easy to reach from any phone, tablet, or computer. Start with 15GB of Google storage - free.

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http://bit.ly/2adJIPF

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Meet Google Drive - One place for all your files

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Google Drive is a free way to keep your files backed up and easy to reach from any phone, tablet, or computer. Start with 15GB of Google storage - free.

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After some heated debate through blogs and video interviews, our panellists finally came together to confront the burning issue under the stewardship of moderator Colin Murray. Representing the music industry will.i.am, Imogen Heap, Zoë Keating, Amanda Palmer and Scooter Braun argued the case for greater rights for artists. Meanwhile Spotify's Artists Advocate Trevor Skeet, Vevo's Senior Vice President Nic Jones and Songkick founder Ian Hogarth put forward their case for a better working relationship between tech companies and musicians.

Below you can watch the debate (either in full or selected highlights), check out our exclusive video interviews and research, as well as read blogs from experts on both ends of the spectrum.

Watch the live debate, powered by Google+ Hangout On Air, featuring will.i.am, Amanda Palmer, Scooter Braun, Imogen Heap and Zoë Keating, alongside leading music platforms Spotify, Vevo and Songkick live from 7.30pm GMT. Join in the conversation live using #VirginDisruptors

As the person behind the world's first real YouTube superstar, Justin Bieber, music manager & entrepreneur Scooter Braun knows a thing or two about how tech has changed the music industry. Here the #VirginDisruptors panelist gives us his thoughts on where we're heading...

Spotify and Vevo set for live debate with outspoken artists including will.i.am and Imogen Heap...

Some people believe that tech has killed the music industry, that its current existence is unsustainable. However, others argue that tech is its saviour.

But what do you think?

Has tech killed the music industry?

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Disruptors London: Has tech killed the music industry?

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After some heated debate through blogs and video interviews, our panellists finally came together to confront the burning issue under the stewardship of moderator Colin Murray. Representing the music industry will.i.am, Imogen Heap, Zoë Keating, Amanda Palmer and Scooter Braun argued the case for greater rights for artists.

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* Check what the examiners from previous years have said!
* The three aspects link together- and can be talked about in terms of their effect on each other.  Some students can find it useful to try and discuss the three like this (mentioned in Excellence)
* Assertions of 'the future' need to be built into the argument throughout- NOT as an add on at the end. Evidence should be used to support this.
* You MUST have evidence outside the text
* Complexities of the genre discussed- e.g who is affected by decisions made within a genre, who is affected by over saturation of super hero films for example.
* Engaging with the statement- referring back to them within the essays. Key words from it being used.
* High performing genres tend to be Sci Fi, Westerns, Horror, Vampire, Zombie.

* Merit= How and why, Excellence= effects/implications

* Be careful with sufficient evidence- make sure students give enough detail (director, year released, brief explanation of what film is about, quotes)

*Sentence starters can be useful- e.g "This change came about because....", "This is an important commercial consideration for producers because.....", "A concern for documentary film makers is how to transform keyboard activism into a catalyst for change...."

*Relate to theory- e.g Two step flow theory

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* What are the kids going to get out of it?  They may be unfamiliar with the whole genre- what do you want them to take away? Know your end point for the study e.g the idea that feminism is creeping into the scoff genre. Then all the decisions you make from there will help lead to that.

* Think carefully about the significance of the texts you choose, both primary and supplemental. Link conventions in these texts to the outcome of the overall genre study- the WHY is this significant.

* Use theory to help raise the level of discussion for Excellence.

* Use blogs/articles/fandom musings/quotes and interviews from actors and directors to help gather secondary evidence, which students can then drop into their essays.

*Conventions you choose could be binary or work alongside each other- similarities, connecting in theory such as audience reception theory, feminism. Cross overs with implications.

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Must be specific to the genre!!! Not just "close up.
You can 'make them up' (within reason!) as in the names of the conventions as long as they are specific to your genre e.g The space pirate, the space ship, the idyllic setting, the damsel in distress.
Check Trope sites etc. to make sure the ones you choose are legit.

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Music Industry - Implications

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The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. 

But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era. www.presspauseplay.com @presspauseplay Facebook: http://on.fb.me/y4gEK1

If you like the film you can support us by rating it on IMDB - http://imdb.to/jUqhFn.  Thanks!

We're a creative agency based in Stockholm, Sweden.
If you want to know more about us and our other work, check out our website:
http://www.houseofradon.com

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PRIMARY= the actual texts- specific examples needed e.g scene description, character examples/conventions that are being referred to for a reason (Achieved)
SECONDARY= supporting/outside sources e.g articles/wikipedia/reviews/interviews (Merit)
ANECDOTAL= the genre trick- linking together texts that are in the genre "name dropping" other titles, even if they haven't seen them! (Excellence) Makes sure the marker thinks that the student knows the GENRE!

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Relationship- conventions represent something within the social context e.g dystopian- representative of class wars.
Linking directly to the convention.
Implications can slip out of the genre to the wider context- politics/societal context.

3 texts needed minimum.

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Level 2= audience expectations- these must be relevant OR change- e.g shift in Dystopian genre from young male protagonist to female (Katniss) WHY has this happened? etc. OR commercial considerations- potentially easy with evidence being box office statistics/production costs/target audiences.  Implications= was there a sequel etc.franchises

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Level 2= audience expectations- these must be relevant OR change- e.g shift in Dystopian genre from young male protagonist to female (Katniss) WHY has this happened? etc. OR commercial considerations- potentially easy with evidence being box office statistics/production costs/target audiences.  Implications= was there a sequel etc.franchises

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You don't have to teach all three- whatever works for you/the students

Be careful that you are not using just 2 texts because the students may end up just writing a comparison NOT a genre analysis

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Level 1= conventions and the implications that come specifically from these

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Level 1= conventions and the implications that come specifically from these

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Top Tip from Ian- sub genres work well to narrow the focus and be more text specific

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Top Tip from Ian- sub genres work well to narrow the focus and be more text specific

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Don't make people pay for something. Let them.

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Amanda Palmer: The art of asking | TED Talk

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Don’t make people pay for music, says Amanda Palmer: Let them. In a passionate talk that begins in her days as a street performer (drop a dollar in the hat for the Eight-Foot Bride!), she examines the new relationship between artist and fan.

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A documentary in progress that explores issues in the Music Industry.

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UNSOUND - How Musicians and Creators Survive in the Age of Free

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Unsound is a documentary that reveals the dramatic collapse of the music industry and the unintended consequences the internet revolution is having on creators of all kinds. Featuring noteworthy musicians, filmmakers, journalists, and beyond, Unsound explores the struggle for creators trying to survive in the age of free.

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A PLACE TO POST YOUR QUESTIONS AND QUERIES AND/OR HELPFUL LINKS AND HINTS FOR THE GROUP

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A PLACE TO POST YOUR QUESTIONS AND QUERIES AND/OR HELPFUL LINKS AND HINTS FOR THE GROUP