# data[].attributes.body
Magazine and Essay Analysation

# data[].attributes.body
Here IS MY YOUTUBE LINK OF MY RESULT-https://youtu.be/3Z3XKVXZmFg

# data[].attributes.body
Magazine Article

# data[].attributes.body
Editing Process ofStatic Eye Effect

# data[].attributes.body
Editing Crazy Sequence

# data[].attributes.body
Editing process of Scribble Effect

# data[].attributes.body
Editing process of film title

# data[].attributes.body
Music Video Link https://youtu.be/-Jou5TY7Vp8

# data[].attributes.body
Scroll Down Page
Inside Pages of Magazine
I am really proud of my article because I feel that it is very inviting with the use of colours and pictures.

# data[].attributes.body
I created my magazine cover on Abode Photoshop. I feel that my finished magazine cover could be improved, as I believe that this is not my best work. As I thought that taking a photograph of a hospital hallway would imply that my article is about mental health and intrigue the view to want to read the article. I feel that the end result comes across boring and uninviting to viewers. However, this effect links to theme of mental health. The thing I would improve would be the picture and  make it a more inviting one like showing a person that suffers with mental illness.

# data[].attributes.body
For our print advert we have decided to used the selective colour technique, instead of having the whole image in colour.We have made made everything in black and white, except for the doughnuts and the model's jacket.We decided to to make these in colour, as it will make the poster more appealing to the viewers and suggest to the audience that they are special.Also, having the doughnuts in colour will make the viewers immediately focus on them.

The things will improve?
I would improve the font style.

# data[].attributes.body
We decided to make two longer and shorter versions of the same advert, instead of two individual adverts ideas.We did this due to not having time to film the other advert idea,as we had to re-film the other advert's footage.

I believe that we should have prioritise both individual adverts' filming schedules  equally, rather than focusing on the re-filming before both our filmed. As this would have prevented the shortage of footage.

# data[].attributes.body
Here you can see that we are creating our doughnut look, to use for filming.We did experiment with real doughnuts, by flattening them and cutting them into different shapes. But then we decided to place sliced bananas on top of the doughnuts.

# data[].attributes.body
I believe that during the filming process we were more organized then the previous filming experience, as we had a storyboard for reference and the proper equipment. For example, the storyboard helped us navigate decisions, to enable  the  recreation of the narrative on the storyboard. Also, it allowed us to know the camera angles and to position the actress. By already knowing our narrative layout, it gave us the advantage for improvements like placed the doughnut on the floor in a ‘s’ shape to represent the name ‘Swift’.

Problems
The actress that we were using only had a short amount of time available to film, due to her having work earlier that day. This short amount of time caused us to rush the filming process, and have some out of frame footage as we didn’t  want to focus on a specific scene for to long. This cause the overall advert to not flow as good as it should , due to some scenes not connecting together properly.

How we could improve
We should have organized a day were the actress was available all day, as it would prevented us from rushing and creating not high quality work.

# data[].attributes.body
In order to produce our advert we needed to have access to a lot of doughnuts, which was feasible as my work partner works at Krispy Kreme. This worked to our advantage, as she was able to get a large amount for free therefore not spend any money, taking away the pressure of buying lots of doughnuts that would lead to spending a lot of money. If my work partner didn’t not work at Krispy Kreme, I believe that it would have been much harder to produce this advert and may have caused used us to change our advert idea or product. As we would have to come up with another way to produce doughnuts for our advert, either buy them or recreate them, for example, we could uses clay or paper mache to shape it into doughnut shape and paint over it, which would both lead into spending money for the resources.

# data[].attributes.body
We decided to use one main actress instead of two,because
the actresses ware not able to fully commit to our filming schedule because of work. Leading us to only use one actress in our advert as we believed that it would be easier to manage.

# data[].attributes.body
Our new advert is inspired by the theme of surreal food shown in the Skittles campaign, were a burst of Skittles spontaneously fall from the ground. As well as in the Snicker campaign, were Mr T aggressively throwing Snicker bars at a man to make him move faster. We adapted and combine elements form these adverts to come up with our advert idea of falling doughnuts from the sky.

# data[].attributes.body
Me and my partner decided to change our original advert idea because  looking back at the original footage, we discovered that it didn’t interpret a doughnut advert as there was no visual doughnut shown. This would have confused the viewers as they may have believed that this was a Gym clothes advert, as it shows women doing exercise in gym wear. Also, I felt that the original idea would be to basic for viewers,and may not be memorable.

# data[].attributes.body
I believe that we have chosen the correct font for our brand,as it creates a positive and happy vibe.Also, i believe the curly effect has a feminine feel,that will appeal more to female.I would describe the font as a hand writing font,suggesting to the audience that our doughnut our handmade or made with a lot of detail.

# data[].attributes.body
Here are a variety of logo designs for the different brand names we have come up with, like the names Swift, Donut Star and Cloud Donut. I believe that we should have made them in colour, as people will be able to see the overall visual design.
-We have used a bee in our logo as it will represent nature,implying to the audience that we will be using organic and nature ingredients.
- The name 'Swift is meant to just speed and energy linking to exercise and movement.Also suggesting a positive  vibe.
We decided to chose the name 'Swift' as we believe it's the best representation for our brand's image, because the word 'Swift' suggesting fast movement linking to an alternative healthy doughnut.
Also, the word 'Swift' subliminal suggest that the buyers is swift (smart) for buying our doughnut

# data[].attributes.body
Logo/Name Idea Two

# data[].attributes.body
I looked at different advert styles and brainstormed ideas for each style category. This helped us come up with our style of advert and helped us create the advert's narrative. As we had a little bit of a problem coming up with narrative idea. However, we decided to use the style of comedy.This idea will be of two females competing with each other through the use exercise,enable to get the last doughnut.

# data[].attributes.body
My partner and me had problems with coming up with a narrative idea for our advert. My original idea was to have older women bit into a doughnut and instantly become young. However, the only older women available was my gran nan, but I felt that it would have been a lot of pressure on her.

# data[].attributes.body
My partner work at Krispy Kreme has helped us get a better understanding on our ideal target audience and how they may feel when buying unhealthy doughnuts. Jessica has witnessed women stating that they feel guilty and judged by purchasing them. This information was part of our primary research that helped establishing our brands target audience and how our advert should approach them.

# data[].attributes.body
As my partner has not been in college due to personal reasons, it has caused us to slow down on work. For example, we have not been communicating properly with our work, leading me not to finalise things until she comes back. For example, we have not confirm a brand name or advert narrative. This has caused me to mainly focus on other things.

# data[].attributes.body
We made have made a mood of the type of people that will buy our product.

# data[].attributes.body
Here you can see that I have looked at other doughnut companies, comparing their strength and weakness together.This research has helped me get a better understanding on were we should focus

# data[].attributes.body
Here a mood board of the type of doughnuts, we want to recreate for our brand

# data[].attributes.body
Me and my work partner have decided to use doughnuts to advertise as the food product to promote in the advert. However, this doughnut brand will not be regular,as the doughnuts they produce will be healthier and target to a different audience than the stereotypical audience for regular doughnuts.
For example, Unhealthy Doughnuts Target Audience
Police Officers,Families,People that have a sweet tooth

Our Brand's Target Audience Healthy Doughnuts
Young People-Because they can be self conscious about their bodies
Mothers-Care about their child's health
Health conscious people
women
Can be eaten when trying to lose weight

In my opinion I believe that this product  and branding is unique, as it is a health benefit and a treat

# data[].attributes.body
Me and my work partner have decided to do Brief 2, which requires to come up with a new food product advert, print ad and interactive advert.We decided to chose this one because we felt it would allow us to be creative with new unique ideas and fun to produce.

# data[].attributes.body
Today we learned how make 3D text on Photoshop. In my opinion I believe that this process was a easy to do. I feel that my work looks professional and at a hight quality.

# data[].attributes.headline
Fragmenting a Photo through ribbed Glass

# data[].attributes.subject
Fragmenting a Photo through ribbed Glass

# data[].attributes.body
we were given the task to fragment a picture through ribbed glass,shown on Madonna mdna album.

# data[].attributes.body
Here was the original picture that we had to practice on.

# data[].attributes.headline
Process of Fragmenting a photo through ribbed Glass

# data[].attributes.subject
Process of Fragmenting a photo through ribbed Glass

# data[].attributes.body
To be able to do this process, I firstly had to create a ribbed glass that has to be on gray scale mode with no colour. The ribbed glass has to have no colour as it appears see through, allowing the viewers to see the picture clearly. This process was a little bit difficult as there were a lot of steps and I sometimes got confused and mad e mistakes. However, when I repeated the process on a different photo, I remembered the process clearly and this has given me confidants in myself that I can do this another time.

# data[].attributes.body
Pack Shot

# data[].attributes.body
Today we researched different Pack Shots, to be able to get a better understanding of brand pack shots. This allows me to understand how to promote a product by a pack shot.

# data[].attributes.body
Pack Shots

# data[].attributes.body
Today we had to present our finalized perfume ideas to the class.We had to walk around the class, express the strengths and weakness of each others product.

# data[].attributes.body
Today in Howard's class I researched the word 'Subversion', as I did not understand what the word meant. This was the definition I discovered
'Subversion means overthrowing something, like a government or law, or it can mean corrupting someone's personal morals'.

# data[].attributes.body
Simon's work
Semiotic Analyses of an Advert

# data[].attributes.attachment_link.title
Inspiration related to theme and film style