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Recently, I was at Parsons Gift shop and I noticed they had their annual socks they always have at the beginning of the fall. Every year before the fall time comes, I purchase a new pair. This is a patronage purchase because it was a loyal purchase that I make every year.

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A couple of days ago I realized that I had run out of shampoo and conditioner. I went to the store and examined all the different options based on price, brand and even smell. I picked the shampoo and conditioner that was suited for my specific type of hair, smelled the best and was an affordable price. This would be considered a rational purchase because shampoo is something I need in order to maintain personal health.

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Recently, I purchased a frosted coffee after I got of work the other day. This would count as an emotional purchase because no thought went into it. My only reasoning is the fact that i was thirsty and craving the frosted coffee in the moment.