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NYC & Company, the Big Apple's official destination marketing organisation, has launched a campaign to encourage visits in the winter months. We've picked 10 of our favourite tips... it won't be long before the word is out, so get visiting!

1. Some months are cheaper than others

The average daily room rate in New York hotels is 22pc cheaper in January, February and March, according to NYC & Company. It may be cold, but those are some hot savings off the bat.

2. Sak's shoe floor has its own zip code

Anyone with a serious shoe fetish already knows about Saks Fifth Avenue's (saksfifthavenue.com) monumental array of heels. For everyone else: the department store's shoe floor is so big it has its own zip code (10022-SHOE). Our advice? Stake a claim on some couch space and bring on the shoe buffet.

3. You can whisper sweet nothings at Grand Central

Shhh…share a secret at NYC’s classic Grand Central Terminal. Downstairs at the “whispering wall,” your words will travel loud and clear, even above the bustle of the hub’s midday rush. What to say? "Meet me at the Campbell Apartment."

4. The Empire State opens late

Everyone knows about the spectacular views from the Empire State Building (esbnyc.com), but few know that the observation deck is open late - very late. Once everyone else has turned in, head up at midnight and flood Instagram with your pics...

5. You can eat one of President Lincoln's favourite dishes

New York isn't short on new restaurants. For a taste of history, however, hit Delmonico’s (delmonicosrestaurant.com), where President Lincoln loved to eat mashed potatoes smothered in cheese and bread crumbs - a dish you can still order today.

6. The Staten Island Ferry is free

The Staten Island Ferry (siferry.com) has enclosed seating, runs 24/7 and, best of all, is free. Take a night sightseeing cruise: grab a coffee or beer (sold on board), curl up by the big picture windows and watch the city skyline sail by.

7. Roberta's has a restaurant in a restaurant

Roberta's, in Bushwick, Brooklyn (robertaspizza.com), is famous for its innovative cuisine and hipper-than-thou clientele, but the secret's out. If you really want to impress a special someone, make reservations at Blanca, the intimate restaurant inside Roberta's. But be sure to book well ahead - there are only 12 seats.

8. There's an apartment in Radio City

Everyone knows about the Christmas Spectacular, but did you know that there's an actual apartment inside Radio City Music Hall (radiocity.com)? Take the tour and you'll be shown its fireplace, mahogany walls and 20-foot ceilings. Then you can dream of moving in.

9. Macy's has a 10pc discount for tourists

For more than a century, Macy's (macys.com) flagship in Herald Square has been synonymous with shopping. Its wooden escalators are a nod to that rich history and a 10pc in-store discount for tourists is a fine excuse to ride them.

10. TKTS isn't the only way to score cheap tickets on Broadway

Didn't buy your Broadway tickets in advance? Don't worry: show up early at a Broadway theater's box office and you could score great same-day seats once it opens. They're called "rush tickets," and almost every show has them.  NYC Broadway Week (Jan 19 - Feb 5; nycgo.com/broadwayweek) offers two-for-one tickets, too

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From Wall Street's skyscrapers to the neon of Times Square to Central Park's leafy paths, New York City pulses with an irrepressible energy. History meets hipness in this global center of entertainment, fashion, media, and finance. World-class museums like MoMA and unforgettable icons like the Statue of Liberty beckon, but discovering the subtler strains of New York's vast ambition is equally rewarding: ethnic enclaves and shops, historic streets of dignified brownstones, and trendy bars and eateries all add to the urban buzz. But all of the tantalizing options can also make it hard to plan a trip, so instead of trying to see, eat, drink, and do it all, put these 20 musts—from iconic landmarks to local favorites—at the top of your list.

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Breathtaking views from Top of the Rock, the Empire State Building and One World Observatory. Exhibits from throughout history at the Metropolitan Museum of Art, the Brooklyn Museum and New York Hall of Science. Thrilling performances at Lincoln Center, BAM and Barclays Center. Attractions in NYC suit all tastes.