# data[].attributes.body
Established in 1856 by Thomas Burberry, originally focusing on the development of outdoor attire, the fashion house has moved on to the high fashion market developing patterned scarves, trench coats, and other fashion accessories. The first shop opened up in the Haymarket, London, in 1891. Burberry was an independent family company until 1955, when it was reincorporated.

# data[].attributes.body
-Broad appeal, across continents

- Targeted audience is Men and Women and celebrities around the age of 25-35

- High disposable income with high fashion consciousness with no children and a good career

- Soon they will aim to target the upper class American women

-They originally  designed for men but is now a female dominant targeted audience

- Coats and dresses have exclusive and high end appeal.

-Bags and shoes are still expensive they're more accessible and affordable than other garments which broadens the brands target audience.

-Burberry also sells perfumes and fragrances which are very much in ordinary peoples price range, this means the brand is affordable and accessible to everyone in some way

# data[].attributes.body
-Buberry has more of a viral marketing approach

-Very few TV adverts/Billboards advertisements- mostly fashion magazine print advertisements or banners on

-The brand also appears at fashion shows around the world without fail and also showcase their own new lines

- Buberry rely largely on celebrity endorsements (Kate Moss/Agyness Deyn/Rosie Huntington-Whitely) to keep the brand fresh and appealing.