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(Small et all, 2005)

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in relation to stakeholders.

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| What? | Notting Hill carnival is a celebration Caribbean carnival that celebrates culture in the streets of London. The carnival is revived from Trinidad and Tobago carnivals.
| When? | The carnival takes place on August Bank Holiday weekend on an annual basis.
| Where? | The Carnival is situated in West London, the parade starts on Great Western Road, making its way onto Chepstow Road and Westbourne Grove then onto Ladbroke Grove. (see figure 2). Which will then congregate in Hyde Park.
| Who? | Anyone can attend this event. However, visitors are likely to be from the West Indies culture.
| Why? | Deriving from Caribbean Carnival which started over 200 years ago in Trinidad and Tobago to celebrate freedom after slavery was abolished. Now, it is a celebration of every culture with whomever decides to attend, which makes it a modern day carnival.

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Provided by The London Notting Hill Carnival. http://thelondonnottinghillcarnival.com/about.html

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The London Notting Hill Carnival

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The official London Notting Hill Carnival website