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Relationship of humans with food:
- Timeline, to explain how historically human beings did relate with food and how did they planned their conservation/ storage/ domestification
- Graph, where we visualize the percentage of waste throughout the years

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ACTION NETS
Initiatives are thought by people (principal actors) and developed thanks to the use of objects in conection with those ideas. This is considered the first action.
Each one's network, such us colleagues or other professionals in different areas, influence and help (direct or indirectly) to make something happen. This is considered the second action.
The third action will be clear when results are shown and consequently, mantainance it's a requierement towards the "waste prevention action net".

Example:
1- Compost
2- Re-use (avoid single use)
3- Eco-taxation

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Concept >
related to/affecting/ impacting >
environment, customers and organizations (among others)

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Food and agriculture organization (FAO) of the UN:
Food waste: Refers to food appropiate for human consumption being discarded, wether or not after it is kept beyond it's expiry date or left to spoil. Often this is because food has spoiled but it can be for other reasons such as oversupply due to markets, or individual consumer shopping/ eating habits.
Inavoidable: for consumption - why it happens?
Avoidable: not for consumption - Peels and other parts of food. They can be composted.

1/3 of the food produced is waste -> 1.3 tons per year

Commodity activism: Practice where citizen engagement is performed through everyday consumption. It's logic is articulated when social causes are reshaped in order to fall within the rational of capitalism.

Eco-habitus: Productive set of values, everyday practices and tastes corresponding to a specific "lifestyle". Individuals produce and reproduce them, reinforcing the social value.

High cultural capital consumer > priviliged position (includes ethical component) > symbolic boundaries (What happens in Denmark?) * > purchase of sustainable goods

* People/ society:
Framed by laws and government.
The poor are more or less completely excluded from the possibility of making lifestyle choices.
This project will include everyone, based on examples, basic education and group action, together we are stronger.

Food waste is a global problem at the moment and has created growing concerns about its
impacts on the environment, society and the economy. Food production is resource intensive
and requires a lot of resources, hence the waste of food means wastage of the resources used
during production. Apart from that, food waste also has serious implications on the
environment like soil erosion, deforestation, land, air pollution and greenhouse gas emissions
(Mourad, 2016). Food waste reduction not only help to reduce global hunger but also helps in
reducing considerable amount of greenhouse gases emission (Schanes et al., 2016).

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I do believe we need to focus on customer behaviour/ household managment of waste because...

House hold: 36%
Retailers: 23%

Together = 700.000 tons/ year = 225 million kr./ week

Food industry: 19%
Food service: 18%
Primary production: 14%

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Analytical tools:
1- Motivation
2- Comprehension
3- Discrimination
4- Position
5- Evaluation

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Sustainability related-discourses
Supply chain = farmers => fair trade
"Grimlings" -> community and engagement
Change? Buy

"Let's prevent food waste, one box at a time"

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Sustainability related-discourses
Supply chain = markets/ supermarkets
Internationals (not so many danes) -> community and engagement
Change? Volunteer

"Sharing is caring"

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- Activists: Involved with creating some kind of social, structural or institutional change and perform associated behaviours in the future.
- Where does this disare to save food comes from? (Our family, school, friends, hobbies)
- What can we do, from our role and place in society, to start making a change?
Example: As a waitress, you ask and advice to your clients about the food, amount and combination it's better for them and the environment.

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'People are listening', Greta meets Sir David - BBC

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- Dumpster diving tours
- Is it ilegal in Denmark? It is not, unless you transpass
- Supermarkets: why do they overproduce and how can we prevent this food from going straight to the dumpsters?
- Freeganism: The consumption of disposed goods that have been obtained without an economic exchange.
- Matt Homewood: https://www.linkedin.com/in/matt-homewood/
PODCAST: Nordic food tech: https://open.spotify.com/episode/0P5Ik6xb8nl3CABDuGjSyW?si=e7f9c0f0d6c04a85
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By providing a readily available market solution that encompasses a practical "solution" to household level pro-environmental behaviour (material gain), while also framing their brand as socially and ecologically conscious (symbolic gain) they allow consumers to fit into a pre-packed solution that facilitates socially acceptable choices.