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Technical alphabet part-1, Vertical alphabet,, Single stroke alphabet

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How to create text styles in AutoCAD | lynda.com tutorial

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When someone visits your website, they don't care much about the graphics, they just go through the textual content. This is because, texts are the major sources of information. So while creating a content for your website you should take care of balancing the graphics and text. This is where typography comes into play.

Typography is all about adjusting the text within the design while creating powerful content. It provides attractive appearance and preserves the aesthetic value of your content. It plays a vital role in setting the overall tone of your website, and ensures a great user experience.

Typography is an art of arranging all the contents of your website, giving a feel to it and presenting the information in a professional way. If you are a web designer, then you should give typography some priority. Here are 8 reasons why.
1. It is a medium of communication.
A website may be related to a business or art or some specific product. When you visit a website, you can easily determine what sort of information it provides. This is due to the use of typography.

The arrangement of the contents, the colors and fonts used and other minute details provide a way of communication between the visitor and the website owner.
2. It attracts the readers.
The basic approach of using typography is selecting the correct font. The font should be as clean as possible. It shouldn't be too small and crummy. Using fonts that are easy to read are key to presentation.

The fonts add value to your text. It helps readers to perceive information from the text. The correct choice of color, font and text size can prove to be vital for attracting your target audience.
3. It holds the audience's attention.
It's easy to attract the readers using typography but holding their attention requires more creativity. You can work on creating some interest within the content by highlighting texts that are captivating.

Every content may contain some mundane text. If used effectively, typography can make them look attractive. The correct approach might be the use of some attractive graphics.
4. It conveys a certain mood or feeling.
A content might be an advertisement of a computer game. It might contain some exciting features of the game. In such case, you should design the content that is fun, playful and glamorous.

If your content requires some seriousness, you should choose fonts that are simple, plain and professional. The choice of such typeface determines how the content is understood.
5. It establishes an information hierarchy.
Information hierarchy means categorizing the texts inside a content according to their importance. You can use different font types and sizes to differentiate the texts that are most important.

You can highlight the important topics by using bigger font sizes. This will help the audience to easily determine the information that they should pay more attention to.
6. It helps to create harmony.
If you design a typography and repeat the same pattern throughout your presentation, then it creates a harmony. Harmony is the leading feature in typography design.

Harmonic design provides an artistic effect to your website. Using same font for similar contents provides continuity. The alignment of fonts with correct proportion organizes your presentation and makes it uncluttered.
7. It reflects professionalism.
The correct addition of typography in a design project reflects great professionalism. Appropriate use of text font and size gains the trust of customers. This will add benefit to the marketing of your product if your website is based on business.

The professional approach of design includes typography at its core. Typography defines the importance of content you provide and customer feel secure regarding the information they gain.
8. It creates and builds recognition.
If you follow a pattern on using fonts and present your site with some rhythm, it adds a great value to your company brand. The audience always remembers the fonts that you use in presenting the visuals.

Typography specializes your company and it works as an identification for the viewers. With the help of typography each of your content gains your company's presence.

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8 Reasons Why Typography Is Important | Engadget

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When someone visits your website, they don't care much about the graphics, they just go through the textual content. This is because, texts are the major sources of information. So while creating a content for your website you should take care of balancing the graphics and text.

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Lettering: Design a Handmade 3D Text (beginner) | Freepik

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Type, from Gutenberg to the 18th century

Whatever else the typographer works with, he works with type, the letter that is the basic element of his trade. It has already been said that there have been but three major type families in the history of Western printing: (1) black letter, commonly and not quite rightly called Gothic by the English; (2) roman, in Germany still called by its historical name of Antiqua; and (3) italic. All had their origin in the scripts of the calligraphers whose work printing came ultimately to replace.

Calligraphy is dealt with at length in other articles ( see also calligraphy). It is necessary here only to provide a context for the evolution of the typefaces of the printer's font. The basic letter forms of the Latin alphabet were established by the classical imperial capital letters of 1st-century Rome. Lowercase letters emerged only slowly, with their most vigorous development coming between the 6th and 8th centuries.

Charlemagne, in order to encourage standardization and discourage further experimentation, ordered his educational program for the Holy Roman Empire to be written in a script consisting of roman capitals and a specific form of minuscules (lowercase letters) known as Carolingian minuscule. The uniformity thus achieved was short-lived. Under the impact of the national and regional styles of the scribes who worked with the alphabet, the letters-clear, simple, and somewhat broad by today's standards-were gradually compressed laterally, until, by the 11th century, the curves had been converted to points and angles, and the body of the letter had been made thinner while the strokes of which it was composed had been made thicker. This was black letter. By the 15th century it had completed its evolution into the formal, square-text Gothic letter.

It was this formal black letter that provided the first model for printer's type when printing was invented. It served well in Germany, but when printers in Italy, in part under the influence of the Humanist movement, turned to the printing of Latin texts, they found the pointed stateliness of the Gothic letter out of keeping with the spirit of Humanism. For these works, they went back in calligraphic history to a time when the text had been less open than the first Caroline alphabet but more rounded than the narrowed, blackened, and pointed Gothic that it had become. When the printers Konrad Sweynheim and Arnold Pannartz in Subiaco, Italy, brought out an edition of Cicero in 1465, they used a typeface that was explicitly intended to be, but was not, a printed copy of the text of Cicero's own time. To distinguish this type from the Gothic that was more "modern" in the 15th century, the Italians called it Antiqua. Known today as roman, it spread rapidly throughout western Europe except in Germany, where the Humanist movement was blocked by the counter-impulses of the Reformation. There, Gothic type was accepted almost as a national typeface until 1940, when its discontinuance was ordered.

It is notable that the majority of early printers continued for many years to use the Gothic type for non-Humanist texts, ecclesiastical writings, and works on law. In Spain, for example, Jacob Cromberger printed books in which the text was set in roman type and commentary on the text was set in Gothic.

Like the Gothic and roman, the third great family of types had its origins in the writings of the scribes. The italic and the Gothic Schwabacher, which serves as a kind of italic to Fraktur (as black letter is known in Germany), both had their genesis in the fast, informal, cursive, generally ligatured letters developed by chancellery clerks to speed their work.

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Whatever else the typographer works with, he works with type, the letter that is the basic element of his trade. It has already been said that there have been but three major type families in the history of Western printing: (1) black letter, commonly and not quite rightly called Gothic by the English; (2) roman, in Germany still called by its historical name of Antiqua; and (3) italic.

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In information technology, text is a human-readable sequence of character s and the words they form that can be encoded into computer-readable formats such as ASCII . Text is usually distinguished from non-character encoded data, such as graphic images in the form of bitmap s and program code, which is sometimes referred to as being in "binary" (but is actually in its own computer-readable format).

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What is text? - Definition from WhatIs.com

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In information technology, text is a human-readable sequence of character s and the words they form that can be encoded into computer-readable formats such as ASCII . Text is usually distinguished from non-character encoded data, such as graphic images in the form of bitmap s and program code, which is sometimes referred to as being in "binary" (but is actually in its own computer-readable format).

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A Brief History of Typography & Typefaces - Ashworth Creative

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If you want to know the history of typography, you've come to the right place.