# data[].attributes.body
Neutral stimulus: just another car insurance company
Conditioned stimulus: see Flo and Jaime interacting with a customer involving something happening to the customer’s car
Unconditioned stimulus: having car insurance can save you money and extra worry
Unconditioned response: saved money with car insurance and car is protected
Conditioned response: expect a random situation where Progressive came in clutch

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NS: uber app before seeing the add
UCS: seeing someone relaxing in the uber add

UCR: feeling relaxed

CS: uber app after seeing the add

CR: wanting to relax and use uber rather than drive

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Neutral stimulus: Flamin' Hot Cheetos

Unconditioned Response: Hunger or desire to eat Flamin' Hot Cheetos

Acquisition: The feeling of the heat from the red background, red dress, and red powder residue on her fingers, and obviously the hot, gorge, talented Megan Thee Stallion

Conditioned Response: Think of the ad and want to try it out-- maybe you like really hot/spicy food

Yes, I do think that I've been influenced by classical conditioning. From buying name-brand OTC drugs like Advil or Tylenol, to wanting to try a new resteraunt in Boston because I saw it on Tik Tok, I do think at times my decisions have been persuaded by factors outside of my intuition.

# data[].attributes.body
NS: Mcdonalds food
UR: Getting hungry, wanting to eat something
Acquisition: Providing explicit instructions to get to the nearest Mcdonalds
US: Showing the Mcdonalds logo and how to get to the nearest restaurant
CS: The Mcdonalds logo after having been there/for the average consumer who already knows what Mcdonalds is
CR: Following the directions to buy their food
I've definitely been conditioned by advertisements, I think the ones that work best/get me to purchase items are the ones that pair good aesthetic with a certain product.

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NS: Reeses Puffs
US: Delicious taste of Reeses puffs
Acquisition: the feeling of excitement
CR: Feeling of boosted energy
Yes, because it convinced me that the taste of this cereal would change my life.

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Neutral stimulus - Gatorade
Unconditioned response - feeling that gatorade will fuel them to accomplish things
Acquisition - gatorade is paired with Michael Jordan, who embodies the notion of achievement in athletics
Conditioned response - motivated by MJ to achieve
I have definitely been influenced by classical conditioning, given how ubiquitous it is both on social media as well as in advertising broadly

# data[].attributes.body
NS: The commentary
UCS: The children
CS: The starving children
CR: Want to donate to help end world hunger
UCR: Feel sad while looking at the hungry and sad children

# data[].attributes.body
NS: Wanting to watch tv
US: the shows available on the stream service
UR: The urge to watch tv
CR: The urge to watch tv on that specific platform
CS: The customization YouTube tv has to offer
Acquisition: shows interesting shows that many like (such as football and the Big Bang theory)
I think it can go hand and hand since some people may get it so that they can watch certain shows that may not be available on other services, or get it for the personalization ability offered since other tv companies only provide packages

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Neutral Stimulus: the bowl of Reece's puffs
Unconditional stimulus: hunger, wanting the sweet Reece's puffs, good experience and satisfaction eating the Reece's puffs
Acquisition: in the AD the kid is dancing around with the bowl and singing, it is a happy commercial
Conditioned response: if you buy the cereal you will be like a happy kid every morning eating this cereal

I think I have been conditioned by classical conditioning in terms of my product purchases because anytime I see an add that evokes good feeling from me I often buy the item.

# data[].attributes.body
NS- Coke Bottle
UCS- Good looking people, fun, cool happiness
UCR- Feeling good/desire to be like this
CS- Coke (thirsty)
CR- Feeling good about coke/desire to buy coke (excitement, happiness, family)

# data[].attributes.body
NS - The beach
US - Seeing people in love
CS - Seeing people at the beach together on vacation means they're in love
UR - Go to beach resort to be in love
CR - You'll be even more in love if you go on vacation to a beach resort

# data[].attributes.body
NS: Animal Cruelty prevention video

US: Seeing pictures of sad animals

UR: Feeling bad for the animals

AC: It was paired with it in a way to imply to the viewer that by donating they could make a difference in an animal's life

CR: they want you to think about donating when seeing animals/pictures of animal cruelty/hearing in the arms of an angel

# data[].attributes.body
NS: sol de janeiro perfume
UR: feeling like you're on vacation when wearing the perfume
this product is paired with a happy mood
CR: thinking you need to purchase this product when seeing it in stores or even online since everyone is buying it
I have definitely been influenced in terms of this product because I ran to Sephora and bought it.

# data[].attributes.body
NS - Target
UR - being happy shopping at Target
AC - It shows that Taylor Swift shops at Target and you can too
CS - Thinking of your favorite artist when you shop at Target
Yes I often enjoy when my favorite musical artists are in ads and I feel like i often have to buy the product they are promoting or go to the store where they are selling their merch.

# data[].attributes.body
NS- Champion hoodies/sweatpants
US- do you want to be considered a champion
CS- If I wore this then I’d be considered a champion
UR- Looking nice in the track suit
CR- If you buy the track suit you’ll be considered a champion and you’ll look cool

# data[].attributes.body
Neutral stimuli: dove packaging
unconditioned stimuli: flowy hair
conditional stimuli: seeing dove packaging
unconditioned response: wanting product for flowy hair
conditioned response: thinking of dove when seeing very flowy soft hair

# data[].attributes.body
NS: Watching a movie in an AMC theater
US: The Ad the first time you see it.
CS: Seeing the ad after many movie theater visits.
UR: Desiring a coke after seeing the ad.
CR: Desiring a coke when going to the movie theater.

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Werther's Original Caramel ad (specifically the seasonal one)

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Werther's Original Caramel ad (specifically the seasonal one)

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NS: Werther's caramels apple flavor
UCS: Seeing a happy family in the Werther's caramel ad
UCR: Getting a wholesome feeling
CS: Seeing Werther's ad
CR: thinking of a happy family/ feeling good when seeing the Werther's ad

# data[].attributes.body
NS - flex tape
UCR - easy and reliable fix to reduce stress
Acquisition - fun spokesperson and script
CR - funny commercial -> helpful product
Yes, commercials create an image that we want to be like or something that is interesting to us

# data[].attributes.body
NS: Icy Hot before the ad
US: Shaq holding Icy Hot
CS: Seeing Shaq on TV or on other advertisements
UR: Urge to buy Icy Hot
CR: Thinking of Shaq and Icy Hot when you are feeling sore or having pain

# data[].attributes.body
Neutral stimulus: coca cola
unconditioned response: excitement / good experiences
Acquisition: AMC theaters plays a coca-cola ad before every showing, associating the feeling of anticipation, excitement and enjoyment with coca-cola
Conditioned response: when I see coke in the store, I think about going to the movies with my siblings

I think this, along with many other coke ads and the association of coke with other positive experiences in my life has made me lean towards coke when I choose a soda

# data[].attributes.body
NS: seeing or hearing the company geico before seeing advertisements
UR: remembering things that are funny
US: laughing at things that are funny
CS: seeing or heading the company geico after advertisements
CR: associating geico with car insurance because they are funny

# data[].attributes.body
ns: wireless network
cs: associated with fun happy characters
us: wanting to copy the fun living lifestyle of these characters with no wifi problems
cs: joining cricket family

# data[].attributes.body
Association: Trident gum leads to happiness
Neutral stimulus: trident gum
Unconditioned response: just chewing gum
Conditioned response: gum leads to happiness

# data[].attributes.body
Neutral Stimulus: chocolate bar
Unconditioned Stimulus: wanting a sweet treat
Conditioned Stimulus: Kit-Kat chocolate during a break (school/work)
Unconditioned response: feel relief or enjoyment, know that they are on a break
Conditioned response: eating/buying a Kit-Kat during break

# data[].attributes.body
NS : a new fragrance mist
US : Seeing the ad
CS : The brand is known to have many products that smell nice
UR : Being curious about how the mist smells
CR : Wanting to smell/buy the new product

# data[].attributes.body
Neutral Stimulus: Smoking cigarettes
Unconditioned Stimuli: Tracheostomy in commercial
Conditioned Stimuli: Cigarettes in commercial
Unconditioned Response: Fear during commercial
Conditioned Response: Fear of cigarettes

# data[].attributes.body
NS - Dawn dish soap
UR - Feeling good about using dish soap due to happy feelings associated with doing something good
Acquisition - Association of using dawn dish soap saves cute baby ducks
CR - If you use dawn dish soap you're saving baby ducks
Yes, because I will buy the packaging with the baby duck on it opposed to the one without it because it makes me feel happier to associate.

# data[].attributes.body
NS- Budweiser Beer
US-Horse in commercial
UR- Warm feeling, nostalgia, patriotism
The product was paired at the very end of the commercial
CS-seeing budweiser in the store
CR-feeling these feelings when you see the beer
They want you to think of the feelings that the commercial gave you to make you buy the beer.

# data[].attributes.attachment_link.title
Budweiser features a Clydesdale in its 2022 Super Bowl commercial

# data[].attributes.body
Neutral stimulus: Jersey Mike's subs before devito
Unconditioned Response: Being happy when seeing danny devito
Conditioned response: Being happy when seeing Jersey Mikes
US: Danny Devito
CS: Jersey Mike's

# data[].attributes.body
NS - coca cola
US-connect with friends
CS- associate coca cola with connecting with friends
UR- wanting to buy coke
CR- when you’re with friends you buy coke

# data[].attributes.body
NS: the perfume
US: seeing a pretty model
UR: buying the perfume
CS: using the perfume
CR: feeling pretty

# data[].attributes.body
NS seeing the ad
CS eating the cereal
US seeing the kids playing
UR purchasing the cereal

# data[].attributes.body
Neutral stimulus: Dior perfume
Unconditioned stimulus: Seeing Natalie Portman using the perfume
Unconditioned response: Wanting to copy Natalie Portman
Conditioned stimulus: Seeing the perfume ad
Conditioned response: Thinking wearing the perfume will make me just like Natalie Portman

# data[].attributes.body
NS: Seeing coke
US: The crisp sound of opening a can and the bubbly sound when pouring the drink.
CS: Seeing a coca cola can.
UR: feeling refreshed after drinking a coke
CR: Getting thirsty and wanting a coke everytime you see a can

# data[].attributes.attachment_link.title
Coca-Cola | 4K Commercial | Product Video

# data[].attributes.body
NS: the redbull
Unconditional stimulus: the redbull giving one wings
unconditional response: wanting to get that fly effect
conditional response:buying a redbull

# data[].attributes.body
US : diet coke
UR : the advertiser wanted a positive feeling towards the product
Acquisition : creates connection between Diet Coke and Taylor Swift
CR : the advertiser wants us to think of Taylor Swift and her music when we see the product in store
I have definitely been influenced by classical conditioning when purchasing products because many times I wouldn't think to purchase the item without the conditioning that has occurred.

# data[].attributes.body
* Neutral Stimulus: Milk in the U.S.
* UR: Desire/buy milk
* Acquisition: Product paired with "role model" to kids to show that it is "cool"  and common to drink milk
* CR: Chug milk
* I do believe I have been influenced by classical conditioning, whether it be "fresh", simple looking packaging or delicious looking food to make my mouth water.

# data[].attributes.body
NS: Nike logo
US: Slogan "just do it"
CS: Nike logo after you associate it with the slogan "Just do it"
UR: Be more confident and perseverant after seeing the slogan "Just do it".
CR: You tell yourself to be confident and perseverant when you see the Nike logo.

# data[].attributes.body
J'Adore Infinissime Christian Dior perfume - a new fragrance for women 2020
NS : perfume
UR: associated with mention like romance, luxury
use women to represent a glamorous lifestyle
CR: when I see the perfume, I might feel the smell
yes, it will associate to our emotions with the perfume and impact our decisions

# data[].attributes.body
A macbook was being advertised in this commercial

The advertiser wanted you to associate a feeling of productivity and elegance with the product

The product was paired with the mood by using specific nice visuals and futuristic music

The advertiser wants you to feel like you will be productive and trendy with a Macbook

I think I've been influenced by classical conditioning in terms of my product purchases because advertisements influence me into buying certain products just by how they're portrayed in the ad

# data[].attributes.body
NS: a coco cola bottle before the advertisement US: drinking a cold beverage makes you feel refreshed UR: a refreshed and cooled down feeling CS: the Coca Cola bottle after the advertisement CR: feeling the need to be refreshed when seeing a Coca Cola bottle

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NS: drinking water, US: drinking water from bottle, UR: feeling hydrated, CS: drinking water from an Owala, CR: drinking water from Owala makes you perform bett

# data[].attributes.body
The ad is discouraging people from smoking by displaying the negative effects it can have (the hole in the throat)

# data[].attributes.attachment_link.authors[].name
Centers for Disease Control and Prevention (CDC)

# data[].attributes.attachment_link.title
CDC: Tips From Former Smokers - Terrie H.’s Tip Ad

# data[].attributes.body
Neutral stimulus: Goldfish
Unconditioned stimulus- happy, the snack that smiles back
Conditioned stimulus- "that looks yummy and will make me smile when I eat it"
Conditioned response- makes you think of a snack that kids enjoy looking at and feel happy
Yes, when I was a child, I thought it was a cool snack the way it smiled

# data[].attributes.body
NS: seeing a BK whopper
US: The catchy whopper jingle
UR: Getting the whopper jingle stuck in your head
CS: seeing a whopper after the commercial
CR: hearing the whopper jingle without it actually playing

# data[].attributes.body
NS: The goldfish jingle
US: Sight of food/goldfish
UR: Hunger or want for goldfish
CS: The goldfish jingle
CR: Hunger when I heard the jingle

# data[].attributes.body
Neutral stimulus: beauty product
Unconditional stimulus: wanting to fit in
Conditional stimulus: beauty product associated with famous/pretty person
Unconditional response: wanting to copy famous person
Conditional response: purchasing beauty product

# data[].attributes.attachment_link.title
Rare Beauty By Selena Gomez - Makeup Made To Feel Good In

# data[].attributes.body
Neutral Stimulus - Capital One travel card
Unconditioned Stimulus - Taylor Swift walking around an airport
Conditioned Stimulus - Capital One travel card associated with Taylor Swift
Unconditioned Response - joy and excitement at seeing Taylor Swift
Conditioned Response - feeling joy and excitement at the thought of having a Capital One travel card

# data[].attributes.attachment_link.title
Taylor Swift - Capital One 'The Eras' commercial

# data[].attributes.body
NS: insurance
US: emu
UR: laughing/singing
CS: thought of insurance/benefits
CR: look into what insurance needed...

# data[].attributes.body
NS: seeing chanel cologne
US: The lovely parfum scent
CS: seeing the cologne and thinkin u can get like brad pitt.
UR: desire to buy cologne
CR:desire to belike brad pitt

# data[].attributes.attachment_link.title
SUBARU | SUBARU COMMERCIAL | DOG TESTED | GARAGE BALL | SUBARU DOG TESTED | COMMENT ON COMMERCIALS

# data[].attributes.body
NS: Corona Extra Beer with Lime Wedge
UCR: The feeling of relaxation

After seeing ad where corona bottles hold up a hammock that a woman in a bikini is laying on at the beach

CS: Corona Extra Beer
CR: Buying corona and adding a lime wedge to experience the feeling of relaxation

# data[].attributes.body
Association: Reliable company that is here to help you.
Neutral Stimulus: Insurance Company
Unconditioned Response: Reliable Insurance
Acquisition: Catchy Slogan
Conditioned Response: Reliability and the Slogan
I think I definitely have been influenced by classical conditioning because there are many products that I associate positive characteristics with and it makes me want to buy that specific product more compared to the other brands that sell similar products