# data[].attributes.body
*)Topic: advertising
1. Explosion of advertising in daily life - everywhere (motive ticket, car, classroom)
- Cause:
+) In North America, the average person sees 300 ads/ day
+) Number of new kinds of ads we see everyday increase

2. New kinds of advertising:
2.1. Public advertising
- elevator
- school
2.2 Hiden advertising - hard to realize
- famous star wears a T-shirt with the logo of a company  > more cost-effective than TV commercials
- product placement.

3. Advertise's perspective
New kinds of advertising => good for advertisers.
Long run, customers no aware of advertising => they do not run away.

4. Reason for the increase in new kinds of advertising
- New kinds of entertainment
+) More place to show ads
- Technology
+) ads are only visible when watching on TV.

# data[].attributes.body
1. Topic: advertising
2. Background:
- Ad explosion -> everywhere
- 1 North American see ~ 300 ads/day
3. New kind of ads:
- Public ads: ads in public space
- Hidden ads:
+ In movie
+ From movie stars, famous ppls
4. Perspectives:
- People: complain
- Company:
+ public ads -> people complain
+ hidden ads -> people notice them but don't complain -> success!
5. Why ads explosed
- New kinds of entertainment
-> new place to advert
- New tech
-> new way to advert

# data[].attributes.body
Topic: advertising
1. Explosion of ad in daily life - everywhere (motive ticket, car, classroom)
- Cause:
+) North America: see 300 ads/ day
+) New kinds of ads increase

2. New kinds:
a. Pub ad
- elevator
- school
b. Hidden ad - hard to realize
- famous star - T-shirt with the logo of a company  > more cost-effective than TV commercials
- prod placement.

3. Ader's perspective
New kinds of ad => good for aders.
Long run: customers no aware of adv => not run away.

4. Reason for the increase
- New kinds of entertainment
+) More place for ads
- Technology
+) ads are only visible when watching on TV.

# data[].attributes.body
1. Topic: advertising

2. Background:
- Ad explosion in daily life: everywhere
(ex: classrooms, cars,...)
- 1 North American see ~ 300 ads/day
- number of new kinds increase

3. New kind of advertising:
- Public ads: ads in public space
(ex: elevator, school,...)
- Hidden ads:
+ In movie
+ From movie stars, famous pp

4. Perspectives:
+ new kinds of ads good for advertisers
+ hidden ads -> people notice them but don't aware of them

5. Reasons of explosion
- New kinds of entertainment
-> new place to advert
- Technology

# data[].attributes.body
Topic: Advertising

* Aspects of work habits research:

* Reasons people feel busy:

-        Many things to organize -> time pressure -> busyness

-        More women work outside -> men – household => 2 roles in&outside the house: housework, office work -> always working

-        New technology -> work at home

* In the workplace:
- Competitive: Efficiency - #1 Value -> work faster and harder -> do more at a faster pace + working hours -> busier
- Typical Workplace: computer, technologies -> decisions immediately -> busier working hours.

* Additional Point:
90% satisfied with their job -> okay to be busier.

# data[].attributes.body
Aspects of work habits research:

* Reasons people feel busy:

-        Many things to organize -> time pressure -> busyness

-        More women work outside -> men – household => 2 roles in&outside the house: housework, office work -> always working

-        New technology -> work at home

* In the workplace:
- Competitive: Efficiency - #1 Value -> work faster and harder -> do more at a faster pace + working hours -> busier
- Typical Workplace: computer, technologies -> decisions immediately -> busier working hours.

# data[].attributes.body
Work patterns in the US

Are people working more hours or time saving technology ⇒ fewer hour

Not 100% certain

Ask how much they work at the office ⇒ Result: work more hours

Keep time diary ⇒ spend fewer hours working

Ppl think they are working more hours than they actually are

Ppl seem to feel busy

Causes of busyness

1970s: more women work outside of the home ⇒ men take out more household responsibilities ⇒ women & men began to have 2 jobs ⇒ feel busy all the time (logical feeling)

Where ppl work: not limited to a job and a regular schedule: fax machine, computers,... ⇒ work at home ⇒ not 9 to 5 but continue into the evening ⇒ housework & office work at the same time ⇒ feel like they always working ⇒ busyness

What happening in the workplace: competition tough company have to produce more & spend less ⇒ worker harder & faster ⇒ increase pressure to be efficient (efficiency becomes #1 value) . Most companies have fax machine, computers, gmail ⇒ communication faster ⇒ ppl make decision quickly and respond ⇒ faster-paced workplace ⇒ feel busy all the time

Actually like the job: 9/10 Americans are happy in work situation even though they feel busier

Not true for all but many

# data[].attributes.body
1. Topic: How US people work, think about work

2. Research:
- US people:
+ their work hours > used to
+ fewer hours working => think they are working more than they actually are
+ many things to organize, do.

3. Reasons:
- Trend:
+ 30 years: more women work outside home => men take household
responsibilities. => both have 2 roles: job and home => busy
- Where people work:
+New technology
=> people do housework and office work at the same time
=> feel like always working
- In the workplace:
+ Competition in business world: tougher => work harder and faster
=> increased pressure
=> Faster pace workplace
=> working hours are busier.

4. Additional point:
- US people actually like their job: 90% people satisfy with their job, happy with this situation