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a)
(i) Strategy is defining goals and vision so that we can deploy in the right direction and execute to achieve that goal. Strategy is often built by long-term planning

(ii) Market share is the total percentage of a company's sales or sales relative to the total sales or total sales in the market for a given period of time.

b) It is important for Lenovo to specify their organizational objectives because it allows them to determine the ways to grow the company. By setting and specifying organizations objectives, the company will have a better understanding of the stratergies they should take to achieve the objective

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a)
i. "strategy" a detailed plan for achieving success the organization's goals.
ii. "Market share" is the percent of total sales of the products or services that the enterprise has occupied
b)
It is essential for Lenovo to specify its objective because it is important to lead the business to succeed in its goals. The objective also helps the employees format the business, and from that, they can manage the business successfully. If there is no objective, the business will be crash.

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a. (i) Strategy is an action plan to achieve the goals of one or more organization (s).
(ii) Market share is the percentage of the total purchases of customers of a product or service.

b. It is important for Lenovo to specify its organizational objectives because it will help Lenovo to easier control and manage the business. It will help Lenovo's staff know what they are working for and what should they do to achieve their goal.

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a.
i. I think strategy is an organization's plan of action to achieve theis goals. Strategy needs to be carefully designed and prepared because it can affect all activities of the organization. In this case, Lenevo's goal is establish itself outside of Asian market and their stracegy, maybe, increase its market presence like owning IBM's globally recognised brands, sponsoring key sporting events and teams,...
ii. Market share is a percentage goes to company from out of total purchases of a customer of a product, service,... Lenovo's market share is from the money that their globally recognised brands sell their products, the sporting events sell the tickets,...
b. Specifies its organizational objective is important because it is like a guide for organization to know what they should do to achieve their goal, what they have to improve or change, ...

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- a(i) Strategy is an action plan led them to achieve their goals.
- a(ii) Market Shares is the amount of sale that a company have compared to all of others company in the same industry.
- b. Lenovo should specify their organization objective because it is an important part in a business plan, it help they know what the working for, and from that they will be able to know what they need to do,improve or change to achieve their objective. That also led them to develop their product and service without staying the same and being boring for customer. Besides, It also help direct the company to developing in rights way, not to wasting time struggling with mutable idea and others direction.

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A.
i) strategy is a set of plans which describe all specific actions and goals. It also helps to achieve one or more long-term or overall goals under conditions of uncertainty.
ii) Market share the strategy in marketing and management of a company. It is a proportion of total sales of each company and it earns over a period of time.

B. It is important for Lenovo to specify its organizational objectives because it needs to achieve in order to get what it wants, and survive or increased market share. It will help to control and manage the business.

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A.
i. Strategies are plans of operations aiming to meet goals. They are often either long-term or short-term. It keeps them grounded not leading them astray from their mission.
ii. A company's or product's marketshare is the percentage of a market that it controls. An example would consumers purchasing 100 candles on average, whereas a specific candle manufacturer sells 60 tubes. It means that this manufacturer has a market share of 60%.

B. By specifying its objectives, Lenovo is able  better control to set aims and objectives to help with decision making. This allows businesses to decide what their main focus should be. By creating a trusting relationship with their audience and customers, they are able to be secure themselves in the future for loyal customers. Working in teams also allows for more diverse variety of ideas and creativities.

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a) (i)Strategy is a medium to long-term plan of a business which is expressed specifically. They are plans of action of a business in order to achieve the objectives of an organization aims. It gives the businesses a direction to achieve their goals. For Lenovo, their strategy is to increase their market presence.

(ii) Market share is a measure of the power that the business holds within its industry. It shows their influence on other businesses in the same industry. It is measured by the percentage of the business’s total revenue or sale compared to the whole market’s total revenue or sale.

b)   Having a specific objectives will help Lenovo to motivate their employees. As Lenovo’s aim is to increase its market share, when the owner sets this specific objective, the employees as well as the managers will be inspired which helps to unify and motivate the workforce in order to help Lenovo accomplish it. Moreover, it will help to measure and control the business’s performance. As they have set a boundaries for business activity, they provide the basis for measuring and controlling the performance of the business as a whole. For instance, Lenovo can measure its profitability and market presence more efficient as the owner has already set an aim to raise their market share.Lastly, setting a detailed objectives will provide a direction for a business which they have a sense of purpose and they know what are their aims and so they try to operate the business suitably to achieve it. They are the foundation for decision-making and are used to devise the business. As Lenovo is already set their specific strategy and they work based on their objective, they are succesfully achieved it and raised their market share to the world.

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a)
(i). Strategy is plans of action to achieve the objectives and long-term organizational aims.

(ii). Market share is the percentage of total sales (by value) or total output that a business has in a specified market.

b) Having objectives for the organization can help Lenovo to be easier to control and measure the performance of the organization when Lenovo has tried to increase its market presence. Therefore, Lenovo can compare the performance of the organization in the recent period with the previous period to see have the market presence increased or not. In addition,  objectives help to control a firm’s plans as Lenovo sets the boundaries for business activity. Furthermore, objectives help the employees have a common goal and from there they will focus more on work to achieve that goal. then having a common goal also helps unify and motivates the workforce to be able to produce more quality products. Besides, it also gives employees ideas in strategic thinking and long-term planning and this will be very beneficial for the company to have a strong relationship with its workers. The last thing is can provide common goals for each individual and department in the organization and this helps the whole organization to have a unified opinion and focus more on achieving the common goal. From there, which is also the foundation for superiors to make the right decisions and more suitable for the organization. Thus, can also devise business strategies.

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a) i) Strategies are considered medium to long-term plans to achieve strategic objectives which clearly show off general methods, actions, proposals, etc, therefore, departments, employees, etc will understand what they are going to do and the benefits. According to Lenovo company, its strategy is to "increase its market presence by sponsoring key sporting events and teams" in order to achieve the goal of becoming "largest sponsorship". These strategies are considred clear and effective for company to understand and productively accomplish action to build up company.
a) ii) Market share is the percentage of total sales or revenues in a market of company. Therefore, market share is considered effective to understand the percentage of profit a market gained comparing to a company as a whole. Related to Lenovo company, it has gained "market share around the world" due to the large brand expand and sponsorship of that company.
b) It is important for Lenovo to specify its organizational objectives because that will build up intense base (or start) for that company, in addition, objectives are considered essential to effectively develop a company as they give company motivation and energy sources to reach high development instead of being confused why company is need to do something and lost in direction. Furthermore, objectives are targets of Lenovo which guide and inspire the company to productively develop and become successful. Therefore, Lenovo is able to clearly understand the purpose and goal of their company which would be more effective for them when planning strategies, tactics and essential solutions for better improvements. Besides, having specific objectives can strengthen the relationships between employers and employees as they can feel more precise regarding the reliability and centrain of company.

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Question 1.3.2
a.
(i) Strategy is a specific action plan in the medium to long term to achieve the organisation's objectives. In this study case, Lenovo's strategy is to sponsor global sporting events and teams to enlarge its market presence as a medium-term goal and reach the long-term goal of expanding the business outside of the Asian market.
(ii) Market share is the percentage of total sales a particular business generated compared to the whole industry. The market share indicates the market competitiveness, the trends in growth, decline, potential, and customers' reaction. The increasing in market share of Lenovo shows stronger relationship between provider and buyers, growth in capital, and disadvantage for competitors, which are foundational blocks to accomplish the aim.
b. Lenovo's choice to specify its organisational objectives makes it easier for the planning and taking action process. Since the objectives are clear and straightforward, including customer service, trust and integrity, teamwork across cultures, innovation and entrepreneurial spirit, the business's pathway is developed in details with criteria that need to be considered when establishing strategies and tactics. The specified objectives also unify the leaders and employees together linking to the business to work collaboratively and effectively. Moreover, they impress the customers, because seeing the explicit objectives gives them expectations and trusts to choose Lenovo's products.

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a.
i. Strategy is medium to long-term strategic plans of actions/ activities to achieve the company objectives. Lenovo strategy to achieve its objective, to establish itself outside the Asian market and into a globally recognised brand, taking on a “branding and sponsoring” strategy. This is to create attention and market share for the objectives first mentioned.

ii.  Market share the how much percentage of the company total sales takes up in the designated industry they work in.

b. Objectives are born to give the company a guide to their desire aims, objectives need to be motivated, direct and controllable. Objectives that are clear and well defined, can help employees have a better way of understanding their company’s aim. It can also help to motivate workers throughout the company hierarchy system to be productive towards a common goal. Objectives also help with control which activity should or shouldn’t to the company, helping directors to have a firm plan and control the performance of the business as a whole. In this case, Lenovo specifically creates its values (probably objectives) specifically. Helping them to organize and set boundaries the business, considering that they acquired a division of computer of IBM, which is also a company that had its own aims, objectives, strategies and tactics.

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a.
(i) Strategy is the medium to long-term plans in order to achieve the strategic objectives of an organization. Strategies are more specific than objectives and measurable. In the case study, the aim of Lenovo was to establish itself outside of the Asian market, which are not clear enough, but Lenovo's strategies to do so are owning IBM's globally recognized brands and sponsoring important events and teams seemed more specific. These objectives clearly achieved the aim of Lenovo to establish itself outside the Asian market.

(ii) Market share is the percentage of the industry's sales made by the business. This means that it is the percentage the amount of goods/services sold to the public by a business compared to the whole industry the business is involved in. In the case study, Lenovo is in the computer or technology industry, and they gained market share in 2012. This means that they sold more technological goods compared to other companies in the same industry worldwide, and took up a significant part of the total technological industry worldwide because of its aim to expand internationally.

b.
Lenovo must specify organizational objectives because:
- Helped employees to give a unified direction:

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a. i) It is an action plan to maximize a company's financial performance by prioritizing goals to achieve their vision.
ii) Market share is a proportion of a company's products to the total sales of a product in a competitive market.

b. It is important for Lenovo to specify their organizational objectives to form a teamwork and provide good services to customers.  Specific organizational objectives will promote the unity of work performance and enable rapid processing.

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a. (i) Strategy is a action plan that is designed to achieve goal(s) within the organization.
a. (ii) Market Share is referring to a company's percentage of entire sales of the market or the area it operates in.
b. It is important for Lenovo to specify their organizational objectives because in the long run of the company, they will have to focus on how to be able to satisfy and fulfil the needs of customers. If they don't have a clear objective, it will make it harder for them to figure out how to deal with such problems and it would be costly to them because as a company known throughout the world, they are expected to show professionalism and excellent customer service.

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a.
i. Strategies are plans of action to achieve the objective of the organization. They are medium to long-term goals., specific

ii. Market share is the percentage of the total revenue or sales in a market that a company's business makes up. In simpler words how much they sell compared to the total amount of product sales by other companies.

b. It is important for Lenovo to have a specific objective in mind. Having a clear objective to have good customer service would please the customer and increase the chance of them returning to buy more of the product, Creating trust and integrity allow for the business to be more popular with its name and high-quality product, in which would both gain and keep customers.

Teamwork across cultured would allow for more creativity, ideas, and a better understanding of the culture and markets of other countries in which is important for creating and selling the product. Knowing various cultures would help the other 2 objectives of serving and creating trust. This is the same for having an entrepreneurial spirit to allow for more creativity and innovation. In which, could create an entirely new experience and product for the consumer. It is also important for coming up with ideas and strategies like sponsoring different sports events to gain more market share and popularity. Creating a name and image for themselves, improve on trust and service while innovating and interoperate various cultures into the process of making the product.

Without these objectives, Lenovo would be lost, and the employee would not know what to focus on, which could create a bad name and reputation for business, affecting sales and popularity amongst its consumer in this media age where news can spread worldwide in second. Without different cultures and ideas, the company would have not also think of creative sponsorship ideas and would not even be popular in the first place to gain more market share, plus its product may be less popular or appropriate for various nations and cultures.

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Please type your responses to the following questions only.

a (i)
a (ii)
b.

DO NOT answer (c)