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Controlled by five families:
- Gambetti
- Pavano
- Lupisella
- Messina
- Ancelotti

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GRAND THEFT AUTO
ITALIAN
PIZZA EXPRESS
Wendys keeping fortnite fresh

Grand theft express
Italian theft auto
PizTA

Grande theft auto

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Protagonist>

Listen up because I gotta reward for you.
Last night the fucking Lupiselli family robbed our store, took all our pizza, all our ingredients. They think there's no space for more Italians in Los Santos.

---- Insert cut scene of the mafia family robbing the pizza express shop and holding guns to the shopkeepers heads ----

Protagonist>

Fucking Mafia guys think they run this city, you gotta help us do something about it.

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ITALIAN MAFIA IN GTA- the antagonists are existing characters in the game

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ITALIAN MAFIA IN GTA- the antagonists are existing characters in the game

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https://gta.fandom.com/wiki/Mafia

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Arcane: League of Legends - The Loop

The Mafia (also known as the Mob or Cosa Nostra), is a real-life criminal secret society seen in the Grand Theft Auto series.

Summary

The Mafia is a real-life secret criminal society which first developed in the mid-19th century in Sicily, Italy. An offshoot emerged on the East Coast of the United States during the late 19th century following waves of immigration. In America, the Mafia often refers to Italian American organized crime in general, rather than just Sicilian American organized crime. Each Mafia family is lead by a Don or Capo Crimine.

In the GTA series

In GTA, Liberty City, mafia influence is city wide. Organized crime in Liberty City has traditionally been controlled by the Five Families ( Gambetti, Pavano, Lupisella, Messina, and Ancelotti families) with the less influential Alderney Mob in the HD Universe, and the Three Families ( Leone, Forelli, and Sindacco) in the 3D Universe. Business interests range from all reaches of crime, murder, contract killing, bombings, extortion, loan sharking, racketeering, gambling, hijacking among many others. Within Liberty City are many people and activities linked to the Mafia. Over the years in Liberty City the mafia has come into conflict both internally amongst the families and with other criminal organizations throughout the city oftentimes resulting in war.

Gallery

Mafia Families

Mafia Structure

Trivia

In Grand Theft Auto: San Andreas, all gangs have 3 models of gang members but the Mafia have 4 instead of 3.

In GTA San Andreas, one of the Mafia members would often comment about his appetite and gluttony.

In GTA San Andreas, each of the mafia members resembles a character from The Sopranos. The first member looks like Silvio, the second looks like Tony and the third looks like Paulie, while storyline character Johnny Sindacco resembles Chrissy.

In GTA San Andreas, there is code in the game that shows the Mafia was able to own gray-colored territory. They can still be made visible by using the Territory Glitch which may cause them to appear at random spots on the map. To be able to choose where their turfs are located, one could use Modifications such as a Save Game Editor or CLEO Modification. The Mafia patrol their turfs driving Admirals, Sentinels and Feltzers.

In most games, the mafia families often appear as an antagonistic gang toward the protagonist, with the exception of Leone Family in GTA San Andreas and Liberty City Stories, and The Commission in Grand Theft Auto IV, which all of them were neutral gangs.

Grand Theft Auto: Liberty City Stories is the only game which the player works for the mafia in the entire storyline, the Leone Crime Family.

The Italian Mafia is easily the most powerful gang in Liberty City, even surpassing the heavily armed Russian Mafia, having the largest amount of members and being very well armed, but not as well the Russian Mafia though. They are much better with their weapons, being surgically precise at almost any range. They are also better at fighting and in combat.

The first, third, and fourth members of a Mafia are also seen in Caligula's Palace as casino security guards. Like other casinos in Las Venturas, they are programmed to behave like police officers in which the player will gain one-star wanted level if they aim a weapon at them or fire a gun inside the casino while two if they continue to retaliate against security and kills them with a gun. They also hold their pistols with two hands, like police officers.

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The Mafia (also known as the Mob or Cosa Nostra), is a real-life criminal secret society seen in the Grand Theft Auto series. The Mafia is a real-life secret criminal society which first developed in the mid-19th century in Sicily, Italy.

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Brand interaction from during the livestream-

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Brand interaction from during the livestream-

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PHYSICAL EVENT

Where we invite people who were on the leaderboard to a physical gaming event- i.e., the real gamers get the chance to play in the real tournament.

At a warehouse in London sponsored by Pizza Express.
the pizzas are shaped like consoles, everything in there is real authentic italian including the staff, the drinks etc.

There would be social media coverage here too.
Pizza would be the food.

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Leaderboard:

Top 1 - Wins a secret lab gaming chair sponsored by Pizza Express, free pizza for 1 month and a chance to collaborate with a chosen gaming influencer.

Top 3- Each winner gets the chance to win a gaming chair sponsored by Pizza Express and win free pizza during 1 month.

To every participant in the game would receive free dough balls and  20% off pizza at Pizza Express.

We will have tiers of rewards to motivate people to complete the challenge multiple times to get the different rewards:

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1. Starts at the pizza express restaurant , you're instructed on the challenge and you have to locate the Italian Mafia building.

2. Break in and cause as much destruction as possible- (criminal damage online free mode event)

3. Fight whoever gets in your way to get to the location of the pizza**

4. Steal the pizza (the longer you hold on to the pizza, the more points you get- hot property online free mode event)

5. Escape the building

6. Deliver the pizzas to the customers

7. The Mafia guys will hunt you down and catch up with you

8. Car chase on the main highway with them shooting at you (here there are extra mini challenges involving driving skills that will get players more points**)

10. Once you lose them deliver the pizzas to the right locations

11. Challenge over and they get their discount codes for pizza express

**You get extra points for killing Mafia and driving skills.

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Andre Rebelo (@typicalgamer)
With 12M subscribers on YouTube, Andre Rebelo is incredibly savvy when it comes to social media. He uploads daily gaming livestreams and videos featuring games, including Fortnite, GTA 5, and Minecraft. In addition to YouTube and Instagram, he has 951.3K followers on Twitter and 824K on Facebook.

Karina Kurzawa (@kaarina_kurzawa)

She might be young, but Karina Kurzawa is a branding genius with a strong presence on multiple social media platforms. Her GamerGirl YouTube channel has racked up 5.84M subscribers thanks to her varied content on Among Us, Fortnite, Sims, GTA, and plenty of kid-friendly games.

@VannossGaming

Playing co-operative games such as GTA Online, VanossGaming turns his videos into fun and exciting challengers for his fans to enjoy. His YouTube playlists such as Prop Hunt and Gmod have received millions of views, proving his popularity within the gaming industry.

@JELLY

Dutch gamer Jelle Van Vucht with 17.9 million subscribers is known for his comedic gameplays of GTA V, Scrap Mechanis among many others and is considered one of the leading Youtube gamers.

@W2S

Wroetoshaw or W2S created by Harry Christopher George Lewis in 2012 has 15.3 million subscribers and is considered to be one of the leading Youtube gamers. He focuses on FIFA, GTA V & Fortnite videos.

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In GTA 5... TikTok influencers have a party, COVID-19 Unit shows up! (LSPDFR Police Mod) #LSPDFR

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Citizens of Los Santos (the fictional city that GTA is in) are fed up of their crappy take away American style pizza, so Pizza Express were bringing in stores selling real authentic Italian pizza.

But, the Italian Mafia heard about this and robbed their stores across the city- start the challenge!!

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make the consumer journey more detailed

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relate to real life?
don't need the in person events
italian mafia
get rid of Wendys for final presentation

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Leader board

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Where are we going to advertise the event?

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Where are we going to advertise the event?

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- Pizza Express website
- Global text message
- Posters and billboards
- On social media the two brands would lowkey change their profile picture (for e.g pizza express would put the GTA logo as the profile pic and GTA would use the pizza express one)
- Live interaction kind of thing at the local stores
- At the pizza express stores there would be a gaming zone to introduce the event where the only game available would be GTA

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Other ideas to make the challenge more appealing

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Other ideas to make the challenge more appealing

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GTA Online best paying missions - make a boatload of cash with these top-paying missions

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Looking for a get rich quick scheme in GTA Online? Find the next best thing with these rewarding missions

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(Image credit: Rockstar Games)

GTA Online Freemode Events and Challenges are tasks that pop up at regular intervals while you're in freemode, and provide various activities to take part in without having to go through any matchmaking lobbies or loading screens first. They've been available in GTA Online for a number of years, but new items have gradually been added over time to build up the roster into the wide selection we have available today. There's never been a better time to try them out, as there are triple rewards available until July 19 for taking part, so here's everything you need to know about the GTA Online Freemode Events and Challenges.

How to start GTA Online Freemode Events and Challenges

(Image credit: Rockstar Games)

To start GTA Online Freemode Events and Challenges, you need to be in the right type of lobby - most sessions are compatible, including a Public, Invite only, Crew session, or Friends only session. Then you need at least four players in the lobby who are available to take part, although certain events need at least ten players to go ahead, and if too many players leave during a Freemode Event or Challenge to take the total below the required threshold then it will be cancelled.

GTA Online Freemode Events and Challenges usually start at 00:00, 06:00, 12:00, and 18:00 on the in-game clock, which is 12 minutes in real-time. A notification will appear in the top left of the screen to advise all players which Freemode Event or Challenge is about to start and provide any additional details, while a timer in the bottom right corner counts down until the start. You then have a limited amount of time to complete whatever task has been set, with an on-screen leaderboard showing the top scorers so far, and the player list becoming a leaderboard for everyone's scores. When the time runs out, you'll be told your ranking and receive any rewards earned by your performance.

What GTA Online Freemode Events and Challenges are available

(Image credit: Rockstar Games)

There are plenty of different GTA Online Freemode Events and Challenges available, with one being selected at random for each instance triggered in the lobby. Freemode Events are more involved experiences and can often go on for a long period, while Freemode Challenges are simpler tasks that normally have a five minute time limit, with the exception of any airborne challenges which last for ten minutes instead.

If you're looking for a complete list of the currently available GTA Online Freemode Events and Challenges, we have it below:

GTA Online Freemode Events

Air Checkpoints: Collect checkpoints in aircraft over a section of the sky

Business Battles: Battle other players for large drops of Business goods then return them to your warehouse or marked drop point

Checkpoints: Collect checkpoints in land or sea vehicles around a section of the map

Criminal Damage: Cause as much destruction as possible

Hold the Wheel: Steal the target vehicle and hold it for as long as possible

Hot Property: Steal and hold the target briefcase for as long as possible

Hunt the Beast: A random player becomes the Beast, who has to visit 10 landmarks while all other players try to track and kill them

Kill List: Destroy as many Merryweather patrols as possible in a provided armed vehicle

King of the Castle: Capture and hold a designated area for as long as possible

Penned In: Stay inside a moving area while fighting off other players, as it slowly gets smaller

GTA Online Freemode Challenges

Driveby Challenge: Achieve the highest number of driveby kills on players

Headshot Kills Challenge: Achieve the highest number of headshot kills on players

Highest Speed Challenge: Achieve the highest speed in a land vehicle

Longest Bail Challenge: Travel the furthest distance when bailing from a land vehicle

Longest Fall Survived Challenge: Fall the longest distance without dying

Longest Flying Inverted Challenge: Fly upside-down near the ground for the longest distance

Longest Freefall Challenge: Fall the longest distance with a parachute before opening it

Longest Jump Challenge: Perform the longest jump in a land vehicle

Longest Stoppie Challenge: Perform the longest stoppie on a motorcycle

Longest Wheelie Challenge: Perform the longest wheelie on a motorcycle

Low Flying Challenge: Fly low to the ground for the longest distance

Lowest Parachute Challenge: Open your parachute closest to the ground while freefalling

Melee Challenge: Achieve the highest number of melee kills on players

Most Bridges Challenge: Fly under the most bridges in the time limit

Near Misses Challenge: Perform the most near misses with other vehicles in a land vehicle without crashing

No Crashes Challenge: Drive the furthest distance in a land vehicle without crashing

Reverse Driving Challenge: Reverse the longest distance without crashing

Sniper Kills Challenge: Achieve the highest number of sniper rifle kills on players

Vehicles Stolen Challenge: Steal the most vehicles

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GTA Online Freemode Events and Challenges - what are they and how to start them

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(Image credit: Rockstar Games) GTA Online Freemode Events and Challenges are tasks that pop up at regular intervals while you're in freemode, and provide various activities to take part in without having to go through any matchmaking lobbies or loading screens first.

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GTA Online Freemode Events and Challenges are tasks that pop up at regular intervals while you're in freemode, and provide various activities to take part in without having to go through any matchmaking lobbies or loading screens first. They've been available in GTA Online for a number of years, but new items have gradually been added over time to build up the roster into the wide selection we have available today.

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-In person tournament where anyone can participate by paying an entry fee.

-The idea would be that the winners of the first tournament would be playing against each other in the next round tournament.

-The final three winners would get a prize.  (Money, a new console or na in game bought item)

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Article that proves GTA is 3rd most played in the UK

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Article that proves GTA is 3rd most played in the UK

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https://esports-news.co.uk/2021/02/20/uks-most-popular-gaming-franchise-gamer-data-most-played-games/

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Esports News UK covers a spate of recent surveys and reports looking at gamer information in the UK and beyond
Call of Duty named among the UK's most popular gaming franchises, average gamer spend revealed

According to a study of 1,001 UK adults, commissioned to mark the launch of the One4all Gamers Favourites Gift Card last month, Call of Duty beat historic favourites including Super Mario, Grand Theft Auto and FIFA to the number one spot.

According to the data, the average gamer in the UK spends £298.20 on video games and in-game purchases each year.

The full top ten is as follows:

The average UK gamer is a full-time professional, in his late 30s and a dad of three

Congratulations Dom, you're bang average

This study of 2,000 UK adults by pay-as-you-go energy company Utilita, as part of its #EnergyHigh5 campaign, found that those who enjoy games are 'more likely' to be family men, property owners and commanding a salary in excess of £40,000 a year.

The study also found that men and women dedicate almost the same amount of time to gaming.

Women spend just under an hour-and-a-half a day gaming, compared to men who spend an hour and 40 minutes, which is most commonly spent on a PlayStation.

Out of the UK's 9.2 million 'gamer' households, most have at least two consoles.

But 34 per cent of those polled via OnePoll admitted to leaving at least one on standby all the time when they are not playing, but they are paying a high price for doing so.

According to Utilita Energy, the 3.1m gaming households (34 per cent) which leave a console in standby mode for up to 22 hours per day could save themselves a combined £56m by the end of this year, by turning the console off completely.

League of Legends is the most played title by gamers in long-distance relationships

A new survey conducted by UK online casino platform, casinocountdown.com, has explored which factors are most influential for British gamers according to each relationship status (single, in a relationship, married and divorced).

Other casino sites out there include royal1688.

League of Legends is apparently the most played game for those in long-distance relationships, with 45% of surveyed gamers saying they play it together.

Now, it's also worth noting the age breakdown in this unusual study of 300 people is predominantly those in their 30s and 40s:

18-24: 8 respondents (3%)

25-34: 43 respondents (14%)

35-44: 83 respondents (27%)

45-54: 106 respondents (34%)

55-64: 68 respondents (22%)

The most played games by Brits in lockdown

More Brits than ever played video games last year to beat the boredom of staying home, and our third lockdown in 2021 has seen the trend gain even more traction.

Fresh Student Living took a deep dive into the gaming industry in the UK to see just what an impact Covid has had on gaming.

According to their data, here's the top eight list:

1. FIFA 21 (2.18 million)

2. Call of Duty: Black Ops Cold War (1.4 million)

3. Grand Theft Auto 5 (1.1 million)

4. Animal Crossing: New Horizons (800,000)

5. Assassin's Creed Valhalla (660,000)

6. The Last of Us Part II (530,000)

7. NBA 2K20 (480,000)

8. Tom Clancy's Rainbow Six Siege (430,000)

In the UK, 54% of men and women play a game most days, with two of the primary motivators being lowering stress and connecting with others.

The research by Fresh Student Living also found that 3 in 10 people are skipping showers and meals to play uninterrupted. Almost 6 in 10 Brits also admit to losing sleep due to gaming sessions.
Gamers say they're playing more but taking less care of personal hygiene during lockdown, survey reports
It also stated that the pandemic has also created a whole new subgenre of gamers known as 'Covideogamers', who exclusively started gaming during lockdown. Compared to 36% of existing gamers between the ages of 18 - 34, apparently Covideogamers now make up 46% of the population in the same age group.

There's more info in this infographic:

The games that cause gamers to rage quit the most

Keen to explore the effects that losing a game has on players, TopRatedCasinos.co.uk analysed data from a forced-ranking survey of 3,792 gamers and thousands of comments on Reddit to reveal their top 10 games that players rage quit from the most.

Fortnite, Rocket League and FIFA are all up there, as is Minecraft and others.

There's more general gaming info in this Currys/PC World report Article contains affiliate links

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Research reveals the UK's most popular gaming franchises, average UK gamer spend, the most played games during lockdown and more - Esports News UK

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Esports News UK covers a spate of recent surveys and reports looking at gamer information in the UK and beyond According to a study of 1,001 UK adults, commissioned to mark the launch of the One4all Gamers Favourites Gift Card last month, Call of Duty beat historic favourites including Super Mario, Grand Theft Auto and FIFA to the number one spot.

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- Slow and mysterious reveal about both brands coming together

-

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Think about a different mission that will be more challenging to the players.
Example: Taxi

Think about the before and after. How will we draw their attention to the event and how are we going to keep the idea in their heads after the live stream. Give them rewards? Turn it into a another level tournament (with other gamers in real life) where there could be a bigger prize?

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Taking the term “fast delivery” – EXPRESS - and turn it into a challenge/mission in the gaming world.

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Making the game a bit more complex
Making teams
Dough balls

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https://archive.esportsobserver.com/gtarp-twitch-influencers/

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Mentioned in this article

Games don't typically find a way to have a second life on following their release, but the incorporation of role play servers for Grand Theft Auto V with some help from high-profile influencers, made that possible for the action-adventure game this year.

The title doesn't necessarily fit the traditional model of what a top form of content should be on Twitch. While there are multiplayer aspects to the game, the interactions between those in the game are less about shooting and more about acting out the life of a fictional character.

For that reason, it wasn't until Jaryd "Summit1g" Lazar and other top influencers such as Chance "Sodapoppin" Morris tried out the role-play game on a whitelisted server called "No Pixel" that was able to get the spotlight it needed in order to flourish as a form of content .

Following the boom of high-profile personality broadcasters streaming role play, some of the game's more endemic personalities, like "Vader" (real name unknown), were able to leverage 's overall success and turn it into their personal success .

But what made the game so sustainable for months after it saw a spike in viewership due to the influence of Twitch's most popular broadcasters?

One element of the game's success as a form of content for broadcasters is perhaps an aspect of role-playing as a long-form vehicle for entertainment. It's almost like watching your Saturday morning cartoons.

Because broadcasters are playing the role of a person in the game, the made-up character is living a life of its own that can have however many twists and turns that the broadcasters wants.

Characters can be serious and dramatic or silly and zany, and what happens to them can change from day-to-day. The investment that viewers have in a character that they watch can help content creators retain an audience with the question "what hijinx will these characters get themselves into tomorrow?"

Along with Vader, Kevin "Lord_Kebun" (last name unknown) and "Buddha" (real name unknown), have each seen their streams grow enormously since Lazar helped bring role play broadcasts to a larger audience.

What's Going Down?

However, that decline in viewership came at almost the exact same time as World of Warcraft 's launch.

While new forms of content on Twitch typically affect other titles that are from the same genre or are produced by the same developer, the re-release of in its original state seems to be correlated to the decline in in some capacity. As saw the highest viewership on Twitch that it has ever seen , viewership was starting to slip.

The answer to 's woes could be as simple as having another surge of starpower. While 's new launch correlated with a dip in viewership it would be amiss to say that the release was the primary "cause" for 's decline.

In fact, since Sept. 6, which was the last time Lazar brought more than 200K hours watched to , the game has seen viewership stabilize between 1.1-1.4M hours watched. Though that's much lower than the viewership the title was generating since March, missing Lazar could be comparable to a game like Fortnite losing Turner "Tfue" Tenney .

Sure, some of Lazar and Tenney's viewership will go to other people who are playing the title that they stopped streaming, but there will also be many viewers who simply don't watch that game anymore.

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Does Grand Theft Auto Role Play Need Heavy-Hitting Personalities to Succeed on Twitch?

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Mentioned in this article Games: Fortnite, Grand Theft Auto V, World of Warcraft Games don't typically find a way to have a second life on Twitch following their release, but the incorporation of role play servers for Grand Theft Auto V with some help from high-profile influencers, made that possible for the action-adventure game this [...]

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CONTROLLER IN ONE HAND, PIZZA SLICE IN THE OTHER?

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CONTROLLER IN ONE HAND, PIZZA SLICE IN THE OTHER?

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Hardcore gamers choose to have pizza delivered because it’s easy, fast and practical while playing video games.

We read that gamers can often forget to eat because they're so involved in their games.

Gamers also play games throughout the night and stream with people in other countries- Pizza is a food that is commonly eaten at night (gamers and stoners)

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How brands can leverage gaming as an engagement channel

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How brands can leverage gaming as an engagement channel

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Ampverse's Ferdinand Gutierrez believes that brands have yet to take full advantage of gaming as an engagement channel despite its rising popularity with consumers in Southeast Asia.
Southeast Asia is largely mobile-first, which led to a rise in popularity for gaming - particularly mobile-gaming - among Asian fans. However, gaming giants are no longer each other's biggest competition.

With the number of PC, online and mobile gamers in Southeast Asia expected to reach 476 million by 2023, it should come as little surprise that e-commerce behemoths such as Amazon, Google, Facebook and Apple are making big bets on gaming as a strategic priority. With good reason: gamification delivers measurable results.

It is no wonder that many renowned brands have leveraged gaming as an engagement channel, including live streaming, sponsorships and product placements.

Riding the live streaming boom

Live streaming is an activity where people record themselves playing video games to a live audience online, usually alongside a webcam video of themselves. These are usually done via video game streaming platforms such as Twitch, Facebook Gaming, YouTube gaming and Mixer.

Live streaming allows users to earn revenue as well. For instance, if a profile on Twitch gets a large number of views and subscribers, the user can apply to be verified as a Twitch Partner, after which a small percentage of Twitch's advertisement revenue will be given based on the stream's views and the account's subscriber counts.

Live streaming is an essential marketing tactic - especially for new and emerging brands - as it is cost-efficient, provides direct engagement with consumers and allows brands to penetrate into their desired markets more easily.

This was seen in the official FIFA21 launch event in Thailand. Professional football player Mika Chunuonsee and online celebrity Fifa TarGrean were engaged to play alongside each other while being live-streamed, in an effort to bring the game to the Thai community in an entertaining and fun way.

The live-stream on Twitch garnered the attention of both football fans and gamers alike, raking in 45,433 live viewers and 51,759 VOD views. Mika even put up a signed rare FIFA21 Jersey for an additional give-away, which saw 2,009 viewers participate in the raffle.

Leveraging celebrity fame

For years, brands have embraced influencer and celebrity sponsorship as a marketing tactic; and have used them across various media campaigns and social networking platforms. As gaming has evolved to be more interconnected and social, the video game industry has become yet another outlet for influencer marketing to thrive in.

Popular online gamers or avatars with a huge following are actively sought out by brands for endorsement or sponsored content. Take Vietnamese over-the-top (OTT) platform POPS Worldwide, for example - who wanted to build brand awareness among Gen-Zs in Thailand.

The streaming platform partnered with Bacon Time, Thailand's top esports team to showcase the brand during their gaming livestreams as well as on their social media. Partnering with influencers allowed POPS to be seen by a new audience in a novel and relevant way.

It's all about placement

Brand marketers are no strangers when it comes to product placement, whereby references to the brands or products are subtly incorporated into another piece of work, such as movies, music videos and games. However, brands are able to take it up a notch further when it comes to brand placement in the gaming industry.

Most of us need no introduction to Animal Crossing, the default game of choice for many during the circuit breaker. Animal Crossing is a classic example of product placement as many brands were quick to jump on board the game's sudden rise to fame.

KFC Philippines was one such brand that utilised Animal Crossing to showcase their latest promotion - a free bucket of 8-piece chicken redeemable in the real world.

Meanwhile, Sentosa in Singapore built an island on Animal Crossing and hosted a series of virtual events and activities - players can take part in Sentosa Beats Party, a series of curated beats by DJs to bring the beach club experience to guests at home, or take part in Sunset Therapy and Sentosa Cocktail Club, a tutorial series on Sentosa's Instagram page. Sentosa Crossing also featured "Virtual Yoga by the Beach", which was hosted on Sentosa's Facebook page every Saturday.

It is apparent by now that the gaming industry has evolved into a platform worth tapping into, as it provides leverage for brands to generate engagement and expand their brand presence. The player audience does indeed exist, and the engagement potential is steadily growing in Southeast Asia.

The first step for marketers is to identify the game or streaming platforms that their brand can tap onto, followed by working out a marketing strategy that best suits their objectives - be it increasing brand awareness, consumer engagement or sales.

As for influencers or celebrities, marketers should not just pick someone who is well-known in the gaming industry, but also one that best resonates with the brand, its values and its messaging. Doing so will allow brands to utilise the gaming market to its full potential.

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How brands can leverage gaming as an engagement channel | WARC

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Ampverse's Ferdinand Gutierrez believes that brands have yet to take full advantage of gaming as an engagement channel despite its rising popularity with consumers in Southeast Asia. Southeast Asia is largely mobile-first, which led to a rise in popularity for gaming - particularly mobile-gaming - among Asian fans.

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Our aim in the game is to get everybody involved and playing alongside Pizza Express on this challenge.
Our initial idea of the game is to create an event on GTA where a location and time is defined in advance. There is an introduction of what's happening: all the local pizza shops were broken into. The point of the game would be to find the missing pizzas and deliver them in time to the customer's house. If completed in time there will be a discount promo code and a free pack of dough balls.

Taking express to the next level sums up the idea of the event hosted on GTA.

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Where are we going to advertise with the purpose of  letting people know about the event before the live stream so they can have time to actually prepare for it.

What are we going to do afterwards to continue the hype about the product and keep that connection and interaction going between the brand and the consumer. (giving continuation to the experience)

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- write some tweets
- examples of YouTube content
- poster mock ups

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Gamers like to eat pizza because its super easy for them to eat while playing online, use their hands, pizza express can be delivered or cooked from home.

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The challenge of the game is to have the pizza's delivered to the customers in time.

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INSPIRATION- Wendy's Keeping Fortnite Fresh

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INSPIRATION- Wendy's Keeping Fortnite Fresh

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"Keeping Fortnite Fresh" - Wendy's - VMLY&R Kansas City

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Concerts artists have hosted on Fortnite

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How will people find out about the livestream?

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How will people find out about the livestream?

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Twitch / YouTube Gaming-Most modern gaming machines and some mobile devices have access to livestreaming services such as Twitch or YouTube Gaming. These help players to broadcast their gameplay footage live over the internet to watch either through the console or in an internet browser on a dedicated website.Often, this live gameplay footage also has voice-over commentary or even picture-in-picture video of the gamer, who talks through his or her progress.The services are professionally run (YouTube is owned by Google and Twitch by Amazon) and have strict guidelines on what can and cannot be broadcast, but language can be adult in tone at times. There are also live text chat options with every stream, so there can be some offensive comments posted.The type of game streamed determines the type of viewer it attracts and therefore the level of interaction. Pokémon, for example, would be safer than a shoot-em-up like Call of Duty.

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Live stream where we add pizza express into GTA V

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Live stream where we add pizza express into GTA V

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Taking express to the next level

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Organising idea providing unforgettable and desirable flavours at the tip of your fingers/click of a button/delivered to your door.

Because:

- it’s convenient and can order online easily straight to your door

- you can eat it without cutlery while playing

- authentic Italian pizza

- reasonable price

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Dominos, pizza express, other Deliveroo choices, Bella Italia, other Tesco pizza deals.

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Live stream on twitch where players use GTA-V: Pizza store would be robbed, players must chase down the thief and deliver the pizzas, they get a reward in the game if they do it on time- 30% off discount code for a delivery pizza from their local store for participating in this.

This would show that even under time pressure, pizza express will always deliver your pizza on time, and its so good that someone wants to steal it.

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- brings enjoyment and recreation to players
- there can be leaderboards where players are timed in how long the task takes them
- its a fun experience where it uses emotions like excitement as reward
- also coincides with 30% off on Tuesdays

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Where will this game be advertised/ consumer journey:

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Where will this game be advertised/ consumer journey:

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PAID MEDIA:

Instagram, Facebook, Twitter for Twitch’s website, print adverts, e.g., bus stops and tube stations, print in gamer’s magazines, posters in stores like GAME or ceX, college and uni’s.

YouTube adverts/influencer’s YouTube channels, e.g., Techno Gamerz- 5.32 million subscribers.

Put a stall with people in a shopping mall, located outside a game/tech shop and advertising the live stream to people who walk past.

Partnership with GTA-V.

OWNED MEDIA:

Pizza Express’s own media channels e.g., their own social media.
In their stores too.

EARNED MEDIA:

People reacting to the live stream, people posting their own streams, conversations on twitter and twitch.

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Hardcore gamers

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•Social currency: Could you create an idea that enables people to brag, or look good in front of their peers?

•Triggers: Is there something that could make you top of mind, tip of tongue? Is it something novel or exclusive or limited?

•Emotion: John Lewis ads are known for their emotion on TV. And their regular release date.

•Public: Can you make people do something visible? Like growing a moustache or going make-up free?

•Practical: How can a brand help? What value can you add to people’s lives with your idea?

•Stories: What makes for a good story in 2020? What do you think your audience will appreciate as a good story?

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David Frogley, 23

- has a masters degree and works in computer programming at a tech company
- lives in Bristol
- lives with 3 other male housemates
- gets a long well with his younger sister
- prefers chilled night in with mates over a night out
- prefers ordering takeaways than cooking or eating out
- prefers android over iPhone
- prefers watching formula one over other sports like football
- prefers to drive than take pub
- enjoys drinking cans of Carlsberg
- likes electronic or house music
- comic nerd prefers to marvel to dc
- stays up all night playing online with his friends
- he's very creative and loves making things in illustrator
- doesn't like diy or exercise
- loves Doritos
- likes memes
- loves lasagna
- dislikes clubbing
- dislikes walking on the beach or the park
- dislikes going out of his comfort zone
- prefers sweats than spending money on clothes
- loves to spend money on skins, new tech, upgrades within games
- has a good sound and lighting system
- likes to go to the cinema but hates going to bars

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- You'll wanna pizza this action

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9 times fast food companies got into gaming

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Its a livestream that people can watch, or stream alongside, people will comment on twitch, or tweet about it, post on other social media channels.

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The paid adverts before hand will put it in the front of people's minds and generate hype for the event, its novel and a fun new challenge in the game, running it only once makes it limited so people will want to participate and not miss out.
It triggers the need to share it.

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It can be shared over social media platforms/twitch as a fun engagement with the brand- making it very public and visible to the target market.
People can post their own live streams of them participating in the event and communicate with each other on Twitch.

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Authentic Italian pizza

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intro to game dialogue
character- who hosts the challenge

needs to be a story in the game

gold silver bronze awards- tiers of reward that they can get

secret lab gaming chair

hashtag should be the name of the challenge
dropping in one- gonna go get the pizza back

put names of the actual gang members in GTA- what the actual gang name are called.

put thumbnails in to mock ups- e.g., current leaderboards

this weeks best 10 pizza snatches- rip clips
pizza express can post them on YouTube- for twitter

most hardcore escape

add other people's tweets not just pizza express

other stats like pizza rescues, kills etc, ingredients maybe- like Dough or herbs and spices

write a script for the first scene

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When people turn up at the Pizza Express store in the city the protagonist will come out of the store and start a dialogue with the players.