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Apple AirPods
Contagious: rapidly spread through news/social media
Stimulus: kept the concept of earbuds but removed the wire by using bluetooth

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Hierarchical: Football player Justin Jefferson did the griddy dance when he scored a touchdown which lead to the dance becoming popular.

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Justin Jefferson First Touchdown (Dance) vs Titans

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Boba: relocation diffusion
Brought to the US by Taiwanese immigrants and popularized by their communities in America
Also contagious diffusion- has spread through social media and pop culture in America

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Nike
Contagious:everyone wears the clothing and shoes everywhere.
Hierarchical: celebrities endorse the brand and it is a large corporation.

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Contagious: An popular American book series known as the Dragonlance Legends was adapted and turned into a rock opera by fans it Russia which spread the story into a nationwide phenomenon Here: https://www.youtube.com/watch?v=VZEXlB3tzL0&t=2439s

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hierarchical diffusion:  Michael Jordan spread basketball globally during the 1992 Olympics. This event was in Spain and lots of people came to see Jordan play and it led to the spread of basketball in Europe. This could also be relocation diffusion.

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Hierarchical-Drake

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Contagious: the game Among Us because it spread quickly throughout the internet.
Hierarchical: many big youtubers and streamers streamed it and even people such as Congresswoman Alexandria Ocasio-Cortez.

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Hierarchical: Canada Goose Designer Jacket

Founded in the 1960's in Toronto, Canada Goose originally was a sportswear brand that created snowmobile vests and sweaters. Now, Canada Goose has partnered up with big name labels, such as OVO, and brought collectible items to the mainstream music and celebrity scene; this includes partnerships with Drake, Daniel Craig from James Bond, and Daniel Radcliffe.

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soccer: contagious it spread anywhere and everyone not from one particular spot and has a high influence

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Hierarchical: Mark McGwire and Sammy Sosa's home run chase in 1998 spread the popularity of baseball throughout the country.

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Stimulus: Dubbed Anime
Dubbed anime is a form of anime, which originally is in Japanese. This is stimulus because it is the same animation but different language

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Tendou‘s Singing Subbed vs Dubbed {Haikyuu}

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Renegade dance on Tik Tok - video has 223.1M views

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The Office diffused to America. The Office originated in the UK. It is Stimulus Diffusion, the principle of the show remained the same, but when it came to America, the show had an American spin on it. It is the same but different.

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Hiearchical: Social media influencers agree to promote products, advertise, etc. and talk about it through a social media platform. The public follow and watch, to get new trends. (certain people spread information, then other people spread info, etc.)
Contagious: Social media influencers are globally popular and nobody is restricted from the content that influencers choose to talk about.

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Ratatouille:
Hierarchical Diffusion because movie was made by Pixar, a major corporation.
Stimulus Diffusion because although the movie is an American movie, there is some french influence in it.

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Ratatouille (2007) Trailer #1 | Movieclips Classic Trailers

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Kpop: Contagious Diffusion because it is really spread across the world and how its getting really popular
Hierarchical Diffusion: because  kpop is made by a huge company
(this song has 600,844,647 views)