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The amount of people on this Earth have been increasing over the years and  in 2050 , the numbers will increase. Humans start to worry that there will be not enough amount of food supplies  to help them to survive . The  food supply like corn and wheat for example are currently  running out of stock and humans are worry that they dont have any corn and wheat to produce food staples like rice and noodles over the next 20 years and they have to find another food supplies like crickets and algae to replace food products like noodles and flour and meat respectively.

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The main problem is that the reproduction of human beings will keep on increasing over the years  and the amount of people reproduced and need to be feed will reached close to 10 billion in 2050 . Thats the reason why human being need to ensure that they have enough of amount of food source or supply for everyone in the world to consume in 2050.

If the world is running out of plantation , they need to look for another food supply like crickets and algae as a substitute to plants

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IP Journal Week 3 - A trip to Peninsula Plaza 

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IP Journal Week 3 - A trip to Peninsula Plaza 

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The Peninsula Plaza has been around for a long time . However, the appearance of the building looks old and there are not much people go there to shop. The  Peninsula Plaza looks so quiet.  Everything in the mall looks old and dull. The escalator in Peninsula Plaza are very narrowed. Amount of people who go there will also affect the business in the Peninsula Plaza.

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The cameras sold in one or two of the shops there are old and cheaper price. Will people still go there to buy or are these cameras still relevant in today era of digital cameras ?. Do the consumers still going to buy these old generations of cameras despite the presence of digital cameras ?. Even in the digital age , people are going to use smartphones that have good cameras that allows consumers to shoot and edit videos or photographs , just by using smartphones.

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While camera technology is continuing to evolve at breakneck speeds, that doesn't necessarily mean the demand for them is keeping pace. Canon's president seems to think that the future is quite bleak.

Canon President Fujio Mitarai mentioned this in an interview with Nikkei, in which he noted that the company's camera sales volumes have steadily decreased the last few years and that mirrorless units are taking the place of DSLRs, not augmenting their numbers. He predicted that the market will continue to decrease from its current level of about 10 million annual units to a baseline of 5 to 6 million in the next two years (representing advanced amateurs and professionals for whom smartphones have not taken over primary roles). As such, the company will refocus a lot of its efforts toward its corporate customers and industrial areas.

It's not particularly surprising news given how far smartphones have advanced and how they've taken over primary shooting duties for a large portion of consumers. Nonetheless, once the market reaches bottom, it'll be interesting to see who is left and how companies approach the smaller available sales volumes. Thankfully for photographers, despite the shrinking market, companies are still pushing ahead with technological development.

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Canon Predicts a Bleak Future for Consumer Digital Cameras

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While camera technology is continuing to evolve at breakneck speeds, that doesn't necessarily mean the demand for them is keeping pace. Canon's president seems to think that the future is quite bleak.

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Consumers want a mall to look modern , large space and convenient for them to shop. Peninsula Plaza looks old and not much people want to go there .

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Old cameras are still relevant to those film and photography enthusiasts who believe that by collecting  a lot of old cameras , film are not dead.  Nowadays , photographs are shared and posted online  on social media  in this digital era. Big Names like Kodak failed to realise that. Nowadays, there are not much people who willing to print out pictures and pasted them on photo albums. Many people in today's world , posted and shared their photos online on social media such as Instagram and Facebook.

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This is the second article in our Failure Stories series. Read our first article: Why did Nokia fail?
Kodak was founded in the late 1880s, became a giant in the photography industry in the 1970s and filed for bankruptcy in 2012.
Short Timeline of Kodak's Landmarks
For almost a hundred years, Kodak was at the forefront of photography with dozens of innovations and inventions, making this art accessible to the consumer.

1889 - George Eastman founded the Eastman Kodak Company and introduced the first Kodak camera; a few years later the Kodak camera becomes wildly successful.

1935 - The company introduced Kodachrome, the first successful colour materials and was used for both cinematography and still photography.

1962 - Kodak sales surpassed $1 billion.

1963 - The Kodak Instamatic cameras and cartridge loading films made the process easy for amateurs. The company sold 50 million Instamatic cameras in their first seven years.

1966 - Sales surpassed $2 billion.

1972 - Kodak's worldwide sales passed $3 billion.

1975 - Steve Sasson, an engineer at Kodak invented the digital camera.

1976 - Kodak became so dominant, they practically pushed their competitors off the market -

Cameras: 85% market share, Film: 90% market share

1981 - Sales top $10 billion.

The late 1980s - The rise of digital photography with analogue cameras sales decreasing and digital camera sales increasing.

1984 - Customers switched from Kodak to Fuji because the Japanese colour film was 20% cheaper than Kodak's.

1991- Kodak's first digital camera.

1991-2011- Kodak released various digital products, but sales kept falling.

image source: imperialleisure.com
Why was Kodak successful? First of all, George Eastman set out to democratize photography.
2012 - Kodak filed for bankruptcy.

Eastman believed in making photography available to everyone, by changing the way people took photographs. With the development of his new and innovative Kodak camera, Eastman made it possible for anyone interested in photography to take great pictures.

Throughout the following decades, innovations and inventions ensued which supported the company fulfil its founder's purpose.

While Kodak's offer met its clients' needs, the business model of the Eastman Company brought in the cash. Kodak's business strategy followed the razor and blades business model where one item is sold at a low price or given away for free in order to increase sales of a complementary good, such as consumable supplies.

How it worked: the clients would take photos with the Kodak camera and then send the camera to the Kodak factory where the camera's film was developed, and photos were printed.

The company's core product was the film and printing photos, not the camera. Kodak's Kodachrome was the company's leading sales item. It was discontinued in 2006 after 74 years of production.

When the digital came, the film sales went out the window.

In the 1980s, the photography industry was beginning to shift towards the digital. With Kodak inventing the digital camera, one would think that turning to digital would be the next logical thing for Kodak. The company jumped on the digital trend bandwagon - although it was a late adopter - while still selling analogue cameras and film. Kodak developed a new business direction - printers. The company focused on the printing industry building expensive printers and inexpensive ink while its competitors were making money from selling expensive ink.

It seems Kodak had developed antibodies against anything that might compete with film.

Bill Lloyd, Kodak's CTO via nytimes.com

As it turned out, digital cameras were not the biggest fish in the pond. Smartphones took the world by storm and digital cameras producers saw their sales quickly spiralling down. People went from printing pictures to storing them on digital devices or sharing them online on social media platforms.

Many years before Facebook, Kodak made a surprise business move and acquired a photo-sharing site called Ofoto in 2001. Unfortunately, instead of going the Instagram way, Kodak used Ofoto to try to get more people to print digital images.

In 2012, when Kodak was filing for bankruptcy, Facebook was acquiring Instagram, the new hot photo-sharing social network for $1 billion.

Learn more: The Story of Instagram and WhatsApp Founders leaving their Facebook-acquired Companies

Kodak acted like a stereotypical change-resistant Japanese firm, while Fujifilm acted like a flexible American one.

Sharifah Khairin Syed Mohd Ali, in Kodak Strategic Blunder (SlideShare)

Scott D. Anthony in Kodak's Downfall Wasn't About Technology:

The right lessons from Kodak are subtle. Companies often see the disruptive forces affecting their industry. They frequently divert sufficient resources to participate in emerging markets. Their failure is usually an inability to truly embrace the new business models the disruptive change opens up. Kodak created a digital camera, invested in the technology, and even understood that photos would be shared online. Where they failed was in realizing that online photo sharing was the new business, not just a way to expand the printing business.

John Kotter in Barriers to Change: The Real Reason Behind the Kodak Downfall:

The organization overflowed with complacency. I saw it, maybe in the late 1980s. Kodak was failing to keep up even before the digital revolution when Fuji started doing a better job with the old technology, the roll-film business. With the complacency so rock-solid, and no one at the top even devoting their priorities toward turning that problem into a huge urgency around a huge opportunity, of course they went nowhere.

George Mendes - What Went Wrong at Eastman Kodak?

1. Transform the way you view strategy, business models and innovation management;

2. Be prepared to shift from protecting your company's competitive advantages to making change radical and revolutionary;

3. To avoid complacency ensure that your innovators have a voice with enough volume to be heard (and listened to) at the top;

4. Adopt agility as an organisational strategy for development.

Kodak's lack of strategic creativity led it to misinterpret the very line of work and type of industry that it was operating in which was later devastated with a fundamental shift towards the digital age. Strategic problems were tackled through rigid means, and as mistakes in the manufacturing process were costly, and profitability was high, Kodak avoided risky decisions, and instead developed procedures and policies to maintain the quo.
This article was originally published at www.brandminds.ro BRAND M OUR MISSION is to create experiences that improve people's lives by offering access to information, opportunities and sustainable development now and for future generations.
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Why Did Kodak Fail and What Can You Learn from its Failure?

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This is the second article in our Failure Stories series. Read our first article: Why did Nokia fail? Kodak was founded in the late 1880s, became a giant in the photography industry in the 1970s and filed for bankruptcy in 2012.

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1. The Birth of  Automobiles to give rise to the billboards in 1835.
2.Radio Ads begin in 1922.
3.The SuperBowl I takes place in 1967 to starts on of the largest advertising events.
4.In 1990 , the launch of World Wide Web.
5.In 2008 , ads appear in smartphones apps.

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"Can you imagine a world in which.."

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- One of the signal during my trip to Kampung Glam is the Growing love and Support for mural paintings on the wall.  Each of these mural paintings tell or express different stories .

The cause of change is probably because there are a lot of good painters in Singapore but they are unable to showcase their artistic talents to the eyes of the public . Some of them are interested in graffitti but it is an offence to draw graffitti on public properties.

There are people in Singapore who consume , love and understand Arts by nature.
They wanted Arts to be told and expressed everywhere in Singapore because Arts is the thing that they consume.

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- Probably , all of the walls in Kampung Glam belong to private properties owners who allow painters to paint murals on the wall but they must seek permission first. The walls on the streets of Kampung Glam give artist and painters the chance to express their talents ot tell stories what they feel about Kampung Glam.

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So What if the changes get bigger over the  next 10 years?

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So What if the changes get bigger over the  next 10 years?

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- More people will be encouraged to showcase their artistic talents
-More people will want to learn and appreciate the arts murals in Kampung Glam.
- More people will understand the arts is more than just than a culture.
-The government will have to think about giving spaces for people who consume arts like graffitti artists , mural painters or youth to expressed what they feel on the wall. The government will realise that graffitti is not a crime but it is art by itself and that many people will want to go out and do painting on the wall.

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I observed that there are shops that sold carpets and lights that give you the Middle Eastern vibes culture. The food sold served and sold there are also Middle Eastern  . This give me the idea that Middle Eastern are also promoting  their arts and culture to the locals  here in Singapore.
Kampung Glam itself is a place of art. Even the shops in there sold arts and ornamental things like the carpets , food , clothes and paintings.