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Election result close due to first past the post system Labour 317 seats
Conservative 304 seat

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Some conservative voters switched to the liberal party

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Douglas-home was seen by some as old fashioned and out of touch

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Douglas - Home was an aristocrat and made the conservative party seem old fashioned and out of touch with a modern, more dynamic Labour Party

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Some of the voters were unhappy with the establishment running the country because of the scadals

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Conservatives were starting to be blamed for the economic decline by the public

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Illicit sexual activities of the upper classes in particular, the conservatives, which were not approved of by the working class voters.

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The Labour party were young and dynamic and the conservative party were old

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Scandals this lead to public opinion changing about

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The Conservatives were blamed for the Suez Crisis.
The Conservatives reminded people of the aristocracy.

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-Conservatives were recognised as being involved with scandals. This damaged the reputation of the establishment.
-Harold Wilson had new, modern ideas

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-The Conservatives had started to be blamed for the relative economic decline

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Conservatives viewed as old fashioned by some voters

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Wilson was appealing

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What do you remember about why Labour won the 1964 election? 

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What do you remember about why Labour won the 1964 election? 