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Driven by fear of the different, many stereotypical harsh roles were encouraged. Women were responsible for taking care of the home and children, and ads of the time reflect that, promoting household products to women.

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Driven by fear and the idea that Communism was "godless," people flocked to religion. Church membership jumped from 49% nationwide in 1940 to 70% in 1960 (Henretta history textbook).

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Women during the Cold War were expected to be stay at home and prepare the home for nuclear attacks. They also were expected to enjoy this work of taking care of the house and kids. However, many were unhappy and depressed, and Betty Friedan noticed this. She interviewed interviewed many house wives during this time and published a book called "The Feminine Mystique" in 1963.

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The Cold War promoted widespread fear among the American people, shown in the media of the time, and this caused adherence to religious organizations and American ideals of white Protestant conservative homogeneity.

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This protest shows how anti-communist beliefs were prevalent in the United States, and how people were afraid of the United States being infiltrated by communist politicians. It also shows how many people joined churches and saw religion, especially Christianity, as the counter to Communism.

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Many people spread the message that communism was a threat and anti-American.

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Similarly, the Cold War and Red Scare affected the Hollywood movie industry, with many screenwriters and directors looking to an America that has been taken over by a Communist force. The most popular movie of this genre is Red Dawn, which depicts a Russian backed Cuba invading the mainland US.

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Widespread fear caused by the Cold War and Red Scare led to the popularity of many surrealist and dystopian TV programs like the Twillight Zone.

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Many Americans were terrified of communists and attempted to expel them from workplaces and other organizations.