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second floor next to the restaurants

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•Red bull americano 15¥

•Rooibos milk tea with crispy coconut topping 25¥

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Drinks:

•coconut milk latte 18¥

•Red bull americano 15¥

•Rooibos milk tea with crispy coconut topping 25¥

•Red berry and mulberry lemon water 20¥

Snacks：

•honey toast bread 15¥

•blue berry butter bagel 15¥

•sandwich 25¥

•panini 25¥

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parents

workers at school

students

businesspeople

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Brown light. Not too bright but the light will be brighter at night.

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round log table and leather couch. All the furniture should not be too big. The shape of the furniture should be regularized. Not shapes like star or cloud. There are green leaf plants like trees in black pot. The trees should be 180cm to 200cm tall

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classic music

not too loud

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brown wall with white ceiling and green plants

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1. Coffee Shop Identity

☐ Choose a final name for your coffee shop.

☐ Write a short description (2–3 sentences) explaining what makes your coffee shop special.

☐ Identify your theme or concept (e.g., eco-friendly, anime, book café, pet café, student study space, luxury café, etc.).

☐ Write your slogan (a catchy phrase that represents your brand).

2. Target Market

☐ Decide who your main customers are (e.g., students, families, office workers, travelers).

☐ Explain why your café appeals to this group.

☐ Describe what kind of atmosphere they would enjoy (quiet, fun, relaxing, stylish, etc.).

3. Menu Development

☐ Create a menu draft with at least:

4–6 drinks

2–3 food or snack items

☐ Choose your signature item (the most special or popular product).

☐ Add estimated prices (based on what you saw at the mall).

4. Visual & Design Ideas

☐ Brainstorm what your shop will look and feel like:

Colors

Furniture style

Music / lighting

Layout (rough sketch or notes)

☐ Note what makes your location good (foot traffic, nearby shops, type of customers).

5. Marketing Plan

☐ List 2–3 ways to attract customers (social media, posters, special events, discounts, etc.).

☐ Write a short advertising message or sample social media post.

6. Team Roles & Collaboration

☐ Confirm who is taking each role:

Manager

Designer

Chef / Menu Creator

Marketing Director

☐ Write down what each person will focus on before next class.