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They have made films that are similar to "Avira". One of these is "Black Swan", its a psychological thriller with a female protagonist.
Another film produced by Fox Searchlight is "One Hour Photo", its a thriller which makes it similar to "Avira"

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Fox Searchlight is a distribution company that is similar to ours. It is a much smaller part of the Fox Network. It specialises in a wide variety of genres so it reaches a very wide target audience.

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To target an even wider audience, the film is going to be released in a very limited quantity, on dvd. This won't be a mass production as it is only meant to reach a slightly older generation audience who may prefer to have a physical copy of the film as opposed to a digital copy. Also the dvd would only be available in the uk; if there was an international audience they could watch the sequence online, whether that be on Vimeo or netflix

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The film will also be available for digital release. In order to reach a wider and younger audience, whilst also keeping costs low, it is going to be released digitally in two places: Vimeo and Netflix.

I chose Vimeo because it can be very easily accessed by the public and it is used by a lot of other independent filmmakers. There is also a section for comments so that we can get feedback.

Netflix has gained a huge following over the past few years and so it would be a prime place to release our film. Firstly it would be a lot cheaper than to do a physical release in a cinema. As Netflix is an online service it would definitely reach a wider audience and the site also has a section specifically for independent films which means that we could attract people specifically from our target audience.

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Since we have a very low budget film, Young minds has gone for a restricted local release of Avira at a local art house cinema called "Screen on the Green" on Monday, January 30th.

This venue is really good at attracting an audience that is very similar to our target audience and so i think that it would be an excellent place to show our film for the first time

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We created this company because we knew that we were making a really small independent film and that no big distribution company would take on our film.

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Our film was distributed by a small independent company called Young Minds who specialises in small films.