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MORE THAN A GYM

At PureGym you get way more than you pay for! You can enjoy flexible memberships, unlimited classes and 24/7 access, but it's not just the stuff you'd expect from a gym, it's the extra value too. Think new friends, way more you time, friendly teams and a judgement-free space to workout and feel-good in. No wonder we're the UK's favourite gym.

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Cheap 24 Hour Gym Memberships | No Contract

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Join PureGym today to achieve your fitness goals. With Fitness Classes Included & No Contract, our 24 hour gyms have it all. Everybody Welcome - Join today!

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We've just flicked the switch on moving all our digital resources to instant digital download - via our new subject stores.

For every subject you can now access each digital resource as soon as it is ordered. This will always be the latest edition of each resource too (and we'll update you automatically if there is an upgraded version to use).

Simply add the required resources to your cart, checkout using the usual options and your resources will be available to access immediately via your mytutor2u account.

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Organic Growth Strategies for Success - Low-Cost Focus Pays for Pure Gym | tutor2u Business

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In just six years, low-cost gym operator has grown from a start-up in Leeds to becoming the UK's leading gym operator with over 500,000 members. This is a stunning example of how a low-cost, strategy of focus can win in a highly competitive and fragmented market.

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We've just flicked the switch on moving all our digital resources to instant digital download - via our new subject stores.

For every subject you can now access each digital resource as soon as it is ordered. This will always be the latest edition of each resource too (and we'll update you automatically if there is an upgraded version to use).

Simply add the required resources to your cart, checkout using the usual options and your resources will be available to access immediately via your mytutor2u account.

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Low-Cost Gym Group Floats Raising £90m | tutor2u Business

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We've just flicked the switch on moving all our digital resources to instant digital download - via our new subject stores. For every subject you can now access each digital resource as soon as it is ordered. This will always be the latest edition of each resource too (and we'll update you automatically if there is an upgraded version to use).

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In a class example of horizontal integration in the competitive market for fitness gyms and health clubs, Pure Gym has made an agreed bid for LA Fitness in a deal that will make it the biggest fitness chain in the UK. The takeover is subject to approval from the Competition and Markets Authority which blocked a previous proposed merger between Pure Gym and the Gym Group. Pure Gym now owns 141 gyms and it plans to open 16 sites this year.

In 2010, there were more than 133 thousand fitness and health clubs worldwide. By 2013 this had risen to 165,000.

In the UK, the premium health club / gym market has been shaken up by the lasting effects of the global financial crisis and the fall in real per capita incomes. A growing percentage of people prefer to pay per visit for their fitness sessions rather than lock themselves into often expensive monthly fees and minimum six month contracts.

The gym industry in the UK has become more contestable in recent years. Pure Gym is a good example of a business that has made significant in-roads into the market built around a budget gym concept. PayAsYouGym, and TheGym are also taking an increasingly bigger slice of the market, forcing mid and upmarket operators to reconsider their product.

Fitness First and Virgin Active have raised fresh funding recently and both are investing heavily in facilities and new gym equipment to move up-market and edge away from a hollowed-out mid-market segment. Increasingly the gym industry is resembling the airline sector with a fast-growing budget 'no frills' segment and a high-priced, more exclusive premium offering.

Northern-based Pure Gym was founded by Peter Roberts and began with two sites in Leeds and Manchester in 2009 is hoping that the takeover of LAT Fitness will give it much greater presence in London and the South East. They believe that consumers in the south are more price sensitive after the recession and are looking for cheaper alternative to expensive city gym chains.

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Pure Gym agrees takeover with LA Fitness | tutor2u Business

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In a class example of horizontal integration in the competitive market for fitness gyms and health clubs, Pure Gym has made an agreed bid for LA Fitness in a deal that will make it the biggest fitness chain in the UK.

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We've just flicked the switch on moving all our digital resources to instant digital download - via our new subject stores.

For every subject you can now access each digital resource as soon as it is ordered. This will always be the latest edition of each resource too (and we'll update you automatically if there is an upgraded version to use).

Simply add the required resources to your cart, checkout using the usual options and your resources will be available to access immediately via your mytutor2u account.

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Strategy After the Takeover: DW Fitness and Fitness First | tutor2u Business

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The integration process between two businesses following a takeover is crucial to making a success of an external growth strategy. How is the management of DW Fitness dealing with the challenges of integrating dozens of Fitness First clubs it acquired in 2016?