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The activities required for marketing and managing events require certain steps that is called five C's of events.

They are as follows:

1. Conceptualization

2. Costing

3. Canvassing

4. Customization

5. Carring - out

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To create new ideas and ambience.

The ability to invent or formulate an idea or concept.

The conceptualization phase of a event occurs in the initial design activity when the scope of the event is drafted and a list of the desired design features and requirements is created.

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This is the stage, where the target audience will be kept in mind and the invitees will be chosen.

The rough estimate of all the expenditures will be explored. Cost-cutting may pose problems in times of unforeseen circumstances, but losing on the quality would be like worsening the matters.

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The concept is in place, the costing has been done, but the message (event) is to be brought closer to the target audience.

They need to be made aware of the message and therefore, the canvassing for the event takes place.

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Everything is customized to suit the target audience and disseminate the message effectively.

It can also be done according to the brand personality, budgets, etc.

It is making the necessary changes in the event according to the clients requirement.

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It is the final stage of the event planning.

It involves the execution of the event, according to the final concept.

It brings all planning into action.