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Zoella is known throughout YouTube and drama with the calendar also proved to give her more publicity. She averages 10k likes on Twitter which proves she a relevant channel and dedicated fan base.

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Zoella about two christmas' ago dear Zoey charged her young, impressionable fans to buy her new 'calendar' for £50 with 12 gifts inside for her fans. However this 'gesture' to her fans was debunked as the items inside the calendar came up to about £10. The public noticed and she received a lot of backlash and eventually apologised. Ever since this has served as a warning to other YouTubers looking to scam their fans.

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Zoella's audience are typically 8-14 year olds who may easily be entertained by a over-exaggerated façade that Zoella exemplifies onto her audience. She mainly appeals to female's as she wears makeup

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Has stereotypical, pictures of her boyfriend and pug appealing to her fan that she has a 'perfect' life which can be depicted by her fans as her everyday life when in reality it is just a façade.