# data[].attributes.body
Bit of both
Expectations:
-clean shop and easy to find different sections
-good atmosphere
- reasonable price
- welcoming employees
What might make you buy something:
-good price
-discounts
-sustainable
- seeing someone you like wear something similar
- buying something in another colour
- nice quality
- how it is styled on mannequins
- having a gift card
What might be a barrier to purchase:
-rude employees
-terribly made clothing
-stains on clothing
-unclean changing rooms
-messy shops
-if there is no reason for the purchase
-long queues for a single item
-insanely busy shop

# data[].attributes.body
I bought the top because I thought it looked nice

# data[].attributes.body
bought because it was cheap and second hand, had been looking for a nice corset top and didn’t want to spend too much.

# data[].attributes.body
1. dont go in looking for something specific and therefore spend more time browsing around the store and end up picking more items up for fun.
2. a sale would influence me to buy somehting even if we didnt need it.
3. always give ourselves ‘a reason’ to purchase everything even though its never a very valid reason.
4.if the queue to purchase something is really long and we only have one item we wont bother because we dont like waiting.
5.depending on how the mannequins are styled it might infuence me to buy something as if the mannequin is styled well it will make me want that outfit.
6.if the changing rooms are closed or busy and we cant try it on we might not buy it because we dont want to buy something thinking theres a chance it wont fit.

# data[].attributes.body
What are your expectations?
-Good quality
-reasonable price
- easy to find in the shops

What will make you buy something?
- gift card
-discounts
-seeing it on social media/ influencers

What is a barrier to purchase products?
-bad service
-too expensive
-messy store
-long queues

# data[].attributes.body
No expectations
The price sale, The quality of the clothing, the mannequins, The need to have it in your wardrobe.
Employees coming up to you constantly, queues, high pricing, over-crowding, Unprofessional folding of the clothes

# data[].attributes.body
What are your expectations?
- tidy store
- good quality
- easy to navigate round the store
- reasonable price
- good customer service
What might make you buy something?
- discounts
- good price/quality
- seeing it on social media/ influencers
- repeat purchase
What might be a barrier to purchase?
- poor customer service
- overpriced
- bad quality
- long queues
- messy store

# data[].attributes.body
went with my outfit

# data[].attributes.body
I already have this in another colour, it is good quality so I wanted a black one as well

# data[].attributes.body
wanted & needed a new pair of trouers as i needed more variety of trouser options

# data[].attributes.attachment_caption
I decided to purchase these leggings as I liked the style and I needed a new pair.

# data[].attributes.body
Main reason was that it was discounted like £25 cheaper than original. i liked the design and haven’t seen it been worn before, comes the different straps so you can wear it in many ways

# data[].attributes.body
Was in the sale so couldn’t not buy them

# data[].attributes.body
bought from them before, good quality and had a discount code

# data[].attributes.body
I decided to purchase this coat from H&M as I saw someone I know wear it and I liked it. I also liked the fit of the coat which is oversized and helpful for the winter.

# data[].attributes.body
Mia
Needed a new pair as my old one were too small also had a discount code and already have in other colours

# data[].attributes.body
Liked the colour and style of the trousers

# data[].attributes.body
Saw my mate trying them on and I needed more trackies
And quick delivery