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environment

/ɪnˈvʌɪrənm(ə)nt,ɛnˈvʌɪrənm(ə)nt/

noun

1. the surroundings or conditions in which a person, animal, or plant lives or operates.

2. "survival in an often hostile environment"

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democracy

/dɪˈmɒkrəsi/

noun

1. a system of government by the whole population or all the eligible members of a state, typically through elected representatives.

2. "a system of parliamentary democracy"

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data

/ˈdeɪtə/

noun

1. facts and statistics collected together for reference or analysis.

2. "there is very little data available"

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"GraphicDesign& advocates for what Graphic design can do and why it matters. Intelligent books, vivid exhibitions and thought provoking talks and events explore how graphic design connects with the wider world and the value that it brings. Informing, educating, entertaining, provoking - and challenging perceptions about what and who graphic design is for."

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Spatial design: large-scale graphics, typography and imagery that is spread over walls or other large surfaces

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Spatial design: large-scale graphics, typography and imagery that is spread over walls or other large surfaces

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"Extinction Rebellion is an international movement that uses non-violent civil disobedience in an attempt to halt mass extinction and minimise the risk of social collapse."

Extinction Rebellion is known for its extraordinary and high-profile protest strategies, they are constantly one step ahead and innovative in how they portray their message of protest.  From bright, eye-catching graphics and projection mapping onto iconic buildings, to using a bright pink boat complete with a dj set up as a road block. Because of their distinctive concepts that capture the media's attention, their simple logo and hard hitting messages are renowned globally.

Their artworks and concepts are made by artists from around the world who support and advocate for Extinction rebellions message for change. Their striking and unique approach to protest has led them to be one of the most recognised climate action change groups.

My main source of inspiration for this project is Extinction Rebellion. They not only protest for change, but they also display the works of the artists who create their campaigns. Each campaign they develop gets the attention of the media, the general public, and even the government. Some of their pieces have even been added to the permanent collections of museums and galleries. The climate group has experimented with many forms of art, including video, graphics, and performance art, as well as projection mapping and sculptures. No matter how they do it, they always make an impact and make sure their message is recieved loud and clear through their thought-provoking art and concepts.

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It's Freezing in LA! is an independent magazine that publishes environmental slow journalism. They investigate the causes of climate change and the consequences for the planet and civilization. Writers, artists, and designers from many areas are invited to share their perspectives on climate change. Each issue showcases artists and creatives who are conscious of the climate situation and are motivated to use their work to create change. They produce beautiful, vibrant visuals that are matched with the artist's viewpoint on the issue in order to promote awareness, speak the truth, and spark debates about challenging themes. Climate change events, as well as green workshops and projects, are also held by the magazine.

The name of the magazine comes from a Tweet made by Donald Trump: “Ice storm rolls from Texas to Tennessee – I’m in Los Angeles and it’s freezing. Global warming is a total, and very expensive, hoax!" The tweet is quoted in full on the magazine’s back cover and also informs much of IFLA!’s design which pulls visuals from real data concerning climate change.

I decided to look into this magazine for a number of reasons, but mainly because they are using a platform which usually feeds us celebrity gossip, overwhelming advertisment and unimportant topics. We don't expect to open a magazine and be confronted with facts and real-world issues. It's Freezing In LA! is using this platform to provide a new perspective on activism, what the magazine industry focuses on, and how the message of change is conveyed. Throughout its design, each issue provides solid proof of the genuine consequences of climate change. People are more likely to be drawn to the magazine and, as a result, more likely to read it and be informed on the effects of climate change through it's use of colourful and strong imagery, graphics and text.

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A Revisionist Future, Ayo Fagbemi & friends, 2021

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A Revisionist Future, Ayo Fagbemi & friends, 2021

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"We wanted to showcase the talent of a variety of different activists and designers, presenting the power their voices have when working together. This project looks to revise a historical problem that often negates the voices of people of colour out of the climate conversation. With our pieces we look to centre them, putting them and their diverse missions to the front in their own unique way." - From The colour of the climate crisis website

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The climate crisis font by Helsingin Sanomat newspaper 

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The climate crisis font by Helsingin Sanomat newspaper 

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Collab with film students to create a compilation of both found and primary video footage that show themes of:
Climate change
pollution
extinction
environmental degradation
natural disasters
weather extremes
food and water insecurity,
economic disruption
conflict
Famine

Video will contain quotes from Greta's speech. These words will flash up on a black screen inbetween footage of climate crisis

" People are suffering. People are dying. Entire ecosystems are collapsing "

Potentially create gureilla projection or put Tv/Ipad outside/on buildings and objects which contribute to the climate crisis, such as petrol stations, a factory, unsustainable retail stores, a car ect.

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Create a photobook which shows the causes, impacts and solutions of climate change. Images will consist of themes of:
Climate change
pollution
extinction
environmental degradation
natural disasters
weather extremes
food and water insecurity,
economic disruption
conflict
Famine

Greta's words/phrases will be portrayed through a graphic on some pages throughout the photobook. Each graphic will be bright, bold and visually pleasing as well as informative. Images will be collected from the internet, existing books. Charts and graphs may also be used, collected from existing data bases.

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Inspired by Extinction rebellion, a simple poster can be used to portray a hard hitting and urgent message.

I plan to experiment with a range of materials and objects in relation to the climate crisis, such as:
Plastic bag
Plastic bottle
Ice cubes
Smoke
Various plastic objects and rubbish collected from an environment

Using the printer scan method, I will place objects onto the scanner to create a unique style. Images will be paired with text to create a graphic. Text will be quotes from speech, such as:
-"we'll be watching you"
-"How dare you!"
-"People are suffering. People are dying. Entire ecosystems are collapsing."
-"For more than 30 years, the science has been crystal clear."
-"if you really understood the situation and still kept on failing to act, then you would be evil."
-"tell it like it is."
-"We will not let you get away with this"
-"The world is waking up. And change is coming, whether you like it or not."

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The inspiration for this campaign concept comes from this quote from Greta's speech, "Tell it like it is." I picked this phrase because I believe the climate crisis should be addressed in its entirety, without excluding the bad and unpleasant consequences and causes. By making a video, I will be able to visually explain to my audience the harsh realities of the climate crisis in order to garner a desire for change.

Create video compilation of found Footage which will include themes of:
Climate change
pollution
extinction
environmental degradation
natural disasters
weather extremes
food and water insecurity,
economic disruption
conflict
Famine

Video will  include some of these phrases from Greta Thunberg UN speech:
"The science has been crystal clear for more than 30 yrs"
"Tell it like it is"
"We will not let you get away with this"
"People are suffering"
"People are dying"
"Entire eco-systems are collapsing"
"Irreversible chain reactions beyond human control"
"The world is waking up"

A set of graphics will also be created along side the video. These graphics will make use of images like:
-plastic bags
-Plastic bottle
-Ice cubes
-Smoke
-Various plastic objects and rubbish
-Objects which relate to the climate crisis

Graphics will be bright and bold to catch the viewers attention. QR codes will also be used on the graphics to send the viewers straight to the campaign video.

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List of found footage for video- In order of appearance

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List of found footage for video- In order of appearance

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https://youtu.be/KAJsdgTPJpU (0:18)
https://youtu.be/JEnLwtPL_q4 (1:20)
https://youtu.be/xabNO0h4vIU (0:01)
https://youtu.be/dcvvJcy1lkU (0:01)
https://youtu.be/JEnLwtPL_q4 (3:50)
https://youtu.be/yXubO7VPow0 (1:38)
https://youtu.be/VrUVLpFaUoM (0:50)
https://youtu.be/rreBKDko6OY (3:50)
https://youtu.be/H5zFoz4R--w (8:05)
https://youtu.be/-qfI3DZmmQw (0:25)
https://youtu.be/WBUgHkbtm9I (0:20)
https://youtu.be/vvhtoL2A8dU (27:20)
https://youtu.be/7SSXLIZkM3E (3:20)
https://youtu.be/onIoEzLg4wA (1:47)
https://youtu.be/c3fUqqrv1UA (0:25)
https://youtu.be/ArhLulfkd_U (1:45)
https://youtu.be/9lDA5-hJgGg (1:25)
https://youtu.be/KAJsdgTPJpU (2:07)

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I made an informative video to go with my graphics. Although there isn't any written information in the video, i feel it is just as informative and educational. The title, Tell it like it is, influenced the style of my film, as I tried to make it as simple and straightforward as possible. People, in my opinion, take in visual information far better than textual information since it can be observed and absorbed quickly and effectively.

My film is a compilation of the genuine impacts of the climate crisis, including evidence sourced from news networks, CCTV footage, etc. I was able to visually illustrate the harsh reality of the climate issue by using such material, and when combined with Greta's speech, the message is clear, hard-hitting, and factual.

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My first attempt at my poster for climate change was unsuccessful. I originally wanted to collage images, as seen here, and play around with the opacity and displacement maps to make them look as if the whole graphic was covered with smoke. I felt that it looked too plain and was not eye catching enough for the message being portrayed. Although I like the imagery, I felt that this style didn’t suit my message the way I was hoping for and also didn’t match the style of the video i made to go along with the poster.

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image credit- Jason Alden

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Image source:
https://www.youtube.com/watch?v=9lDA5-hJgGg&t=33s
screen grab for 0:28

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Image source: https://anotherbagblog.blogspot.com/2010/06/fuck-you-plastic-bag.html

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Source:
Palaeoclimate constraints on the impact of 2 °C anthropogenic warming and beyond - Scientific Figure on ResearchGate. Available from: https://www.researchgate.net/figure/Model-data-comparison-of-climate-changes-in-the-future-and-during-the-LiG-a-RCP26_fig1_325974176 [accessed 10 Mar, 2022]

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Looking back at my Extinction Rebellion and Its Freezing In LA! research, i realised the thing that drew me into these campaigns the most was the bright colours and bold graphics. My first attempt didn't include either of these things and i wasn't satisfied with the end result. I began to experiment with a new style by using a bright green background and contrasting black images which i created by adding a threshold to the original photos on photoshop. The end result is this bold and eyecatching graphic.

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Experimenting with different imagery.

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My graphics still felt flat and unfinished so i decided to experiment with layering. Adding another colour instantly added a whole new look and style, as well as depth and an extra aspect that will attract the viewers attention.

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For my final design, I chose 2 images to collage in the centre in both pink and black. I think these images are unique and help to push my message to the audience whilst still look visually pleasing. Greta's eyes were inspired by Greta's speech line "we'll be watching you," which is also incorporated at the beginning of my campaign film. I was also able to balance out the picture by repositioning the pink layers on the text, allowing each element to flow seamlessly together. Adding some displacement maps and grain created texture, helping the final image to appear less flat. My final design is bold and forceful, providing a clear statement to the reader while also being visually appealing and eye-catching.

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Including a QR code in my designs allowed me to further communicate and interact with my audience . Instead of cramming as much information as possible onto one page, I can concentrate on the design and let the QR code direct the visitor to the information.

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Throughout the course of this project, I have developed new skills, techniques, and a better understanding of how art can be used for change. Going into this project, I was unsure of how I wanted to present Greta’s words. Originally, I didn’t want to do something simple as the message being displayed is so critical and important. My first idea was to project a video or some text onto buildings or a large wall, however I realised that it’s not so much about how extravagantly the message is presented, but the way that it is received by the audience. After analysing Greta’s speech, one phrase stuck with me, “Tell it like it is”. Although it’s not the most informative phrase from the whole speech, I think that is strong, intriguing, and straight to the point.

The climate crisis is a real-world issue that is taking place right now. After investigating the climate crisis, I realised that the facts of its repercussions on the planet were being filtered out and not being portrayed clearly enough to the common person. The majority of information about the climate crisis is a slew of statistics and paragraphs. When much of the available information is dull and often difficult to understand for some people, such as the average child, it might be difficult for some people to understand the actual scale of the issue. Not only that, but individuals nowadays are just more likely to absorb and absorb visual information. Due to the world of social media, we are used to being influenced by 30 second adverts and getting our information from 7 second videos, meaning our attention span is naturally going to being shorter. This led me to think about how I could present all the information I wanted to in as little of the audience’s time as possible.

My research into extinction rebellion proves this point. Through the use of bright, simple and snappy graphics, the climate change group has established itself and its message clearly and is one of the most internationally recognised.

After identifying my target audience and how they process information, I began developing my campaign. I wanted the message to be universally understood by individuals of all ages and backgrounds. I made a simple yet highly visually informative film out of compiled footage that highlights the impacts and the urgent need for change. It may not appear as dramatic and spectacular as my other ideas, but I believe it was the concept that best allowed me to convey the message of the need for change. You have no choice but to face what our actions are having on the planet as its presented right before your eyes through real and raw footage.

Pairing the video with a set of bold posters also attracts the viewers’ attention. I used bright colours and bold imagery to create an eye-catching graphics and paired them with my chosen phrase “tell it like it is”, and a QR code which leads the viewers straight to my short and snappy 2-minute video. In this short amount of time, the audience can view, understand, and absorb Greta’s message visually and understand the urgency without any of the harsh realities getting lost in translation.

Overall, I have been able to create an informative campaign which portrays Greta’s message clearly and effectively in and easy to digest manner, whilst still being visually- pleasing.