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Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.

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Several factors such as consistency, colours, typography, imagery, simplicity and functionality all contribute to good website design. Creating a great user experience involves making sure your website design is optimized for usability (form and aesthetics) and how it easy is it to use (functionality).

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1. Keep your interface consistent
2. Design easy-to-use navigation
3. Change the color of visited links
4. Make it easy to scan your pages
5. Take content seriously
6. Check your website for errors
7. Minimize the number of choices
8. Engage users to scroll
9. Label buttons according to what they do
10. Make things look like they work
11. Make your website responsive
12. Test your design

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1. Don’t make users wait for content to load
2. Don’t open internal link in new tabs
3. Don’t use too many typefaces
4. Don’t use too many colors on your website
5. Don’t show automatic pop-ups too early
6. Don’t use generic photos of people
7. Don’t let promotion steal the show
8. Don’t play background music or autoplay videos with music
9. Don’t hijack scrolling
10. Don’t use horizontal scroll
11. Don’t sacrifice usability for the sake of beauty
12. Use blinking text and ads