# data[].attributes.body
1.reduces business risks
identifies current and potential problems in the current market
2. identifies current  and potential problems
3. sales oppurtunities
4. develops action plans

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1. amount of info is limited by amount of money a company can afford to do the research
2. test market may say what particular product, but there is no guarantee that they will purchase it when it is actually produced for sale
3.time lag between identifying the need for product, collecting data, and producing product
4. business conditions, consumer behaviors and attitudes can change over time

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operations research: looks at methods and procedures that will make a business more effective and efficient in distributing its goods and services

corporate responsibility research: provides businesses with the latest public opinions on corporate responsibilities and business ethics. use to make future business decisions

product research: concerned with product design and acceptance, competitive products, testing of existing products, package design, and product usage

sales and market research: customer analysis, sales and market analysis, test marketing, target market characteristics,
i.e. questionnaires

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Advertising research-
1.the effectiveness of the message in producing the desired response in people who receive it
2. the effectiveness of the chosen media in delivering the message to consumers
ex: asking individuals or focus groups how they were influenced by an ad and whether they were motivated to buy the advertised product

Business Research: attempts to solve business related to long-range forecasting and future economic conditions
ex: sales forecasting for specific product and number of new construction of buildings

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a collection of related info

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1. The process of getting the marketing info needed to make sound business decisions
2. The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services
3. It provides a framework to organize market info

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1. Marketing research companies
2. Large companies
3.Small businesses
4. Trade organizations
5. Departments in the state and federal governemnt

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Publicly funded: Consumer Product Safety Commission
Privately funded: The Dairy Association of America