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history of how radio reached their audience

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In order for the license payers to gain maximise value for their money, the BBC has distributed packaged services such as BBC iplayer, BBC radio 4 to enable wider audiences and convient access to a diverse audience

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In a recent study in April 2010, 22% of people indicated that Internet radio is playing a bigger role in their lives and 53% of people found that streaming songs on demand is the most important feature of Internet radio. 

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BBC iPlayer went live on 25 December 2007. On 25 June 2008. The site tagline was "Catch up on the last 7 days of BBC TV & Radio".

you can now listen and watch clips and full sessions of BBC radio on the following platforms/devices:

Amazon Fire app and web browser

Android app and web browser

iPad app and web browser

iPhone/iPod Touch app

PC & Mac

Most Smart TVs

Freesat G2

Virgin Media TiVo

YouView

BT Vision

Chromecast

Games Consoles

whereas, in the 20th century, internet was not an option to listen to radio on.

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One of the reasons that Internet radio is so successful is because it is controlled by the listener, meaning that users of these sites get to decide exactly what they want to listen to. However, this is not as easy as it appears and it can fact be very costly. The Digital Millenium Copyright Act of 1998 has played a major role in regulating Internet Radio and making sure that proper royalties are paid off. While terrestrial radio stations only have to pay publishing royalties to songwriters when a song is played, Internet radio stations must pay both publishing royalties as well as performance royalties to the artist performing the song

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Another up and coming technology is in-dashboard car radio systems now available by most automobile manufacturers that use Smartphone and Bluetooth connections to stream online radio. Many of these are partnered with brands such as Pandora and are hands-free and voice controlled to allow for a safe and enjoyable driving and listening experience. According to an Arbiton in-car study done in 2009, 38% of drivers are interested in listening to Internet radio in the car

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You can also purchase Wi-Fi Internet radio players that stream music through aggregators of Internet radio sites. Many of these have a social networking aspect as well that lets users share recommendations and see what their friends are listening to at the same time. These devices are turning radio into more of a social experience

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The Internet Radio model is very effective for many reasons. First of all, there are no boundaries as to how far it can transmit audio because it isn’t running through the airwaves – terrestrial radio can only travel about 30-40 miles and satellite can travel over 20,000 miles, but the distance of the Internet is unlimited. There are also much fewer, if any, interruptions to programming by DJs or commercial advertising. The majority of Internet Radio sites make money by sporadic 15-30 second commercials after a few songs have been played, and much of the advertising is displayed via banner ads and mobile ads that don’t take away from listening time.

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how is technology changing the way producers distribute radio?

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how is technology changing the way producers distribute radio?

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The multitudes of advanced and evolving technology has enabled producers to distribute Radio products in several ways. This includes via convergent technologies such as the internet, through which they can acces the Radio Iplayer. Consumers and audiences can also access the radio through their phone. Due to these technologies, it is easier for producers to distribute the radio product and for audiences to consume the radio due to the ubiquity of the medium through which the product can be accessed on.

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A new trend in radio broadcasting is also the podcast. This is where individuals put together a recording that resembles a radio show and then post it online for anybody to listen to.
In addition to these developments, there is also the creation of the subscription-based radio services. Sirius and XM radio are not controlled by federal regulations in the same way that normal airwaves are governed. This gives both listeners and broadcasters more options to fit their listening pleasure. Made popular by Howard Stern, these radio services are also commercial-free, which is another great advancement in the radio industry.
With the advancements that have just been made in recent years, there is no telling where the radio technology will lead to next. Instead of television, the wide variety of radio programs are becoming more enticing to people throughout the world because of its availability and simplicity.