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Singapore is at a 7 year low birthrate of 1.16 in 2018.

In 2016, the average groom was married for the first time at 30.3 years of age and the average bride was married for the first time at 28.3

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https://www.statista.com/statistics/625108/median-age-of-first-time-marriages-in-singapore/

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Have a loving family, stop using birth control method. Party all night under the sheets with your other half.

Poster

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Make a two separate video of a day in a life of a couple without a child, and another video with a couple with a child. The first half will be about the one with no children and the other half will be the one with children. We highlight and show how happier people's life can be with kids.

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Emotional video advertisement about a child growing up with their parents, but then feeling lost and lonely when they enter adulthood but do not have children for themselves.

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A sad non-verbal video showing parents and a single child going to the park, playing at the playground, watching a movie etc. but in every scene shows the parents laughing and enjoying themselves while the child is left excluded, sad and lonely because he has no sibling to play with.

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Video montage of the joy one can receive from parenthood. Allow newlyweds to interact with adults who have children and get to know the joy that they get in their daily life.

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A campaign where we interview adolescents ( who are a single-child) about having a sibling and why would they want a sibling. Separately, we interview the parents of the adolescents why would they not want another child. Both interviews will be recorded and we let the parents see the video of their child being interviewed and we record the parents' reaction to it too.

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Government Site about having babies and educational videos about coitus. And to educate Singapore newlyweds to have more babies by the Ministery of Family and Social Development.

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Create a robot baby to spark parental instincts in newlyweds and display it at a roadshow

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"Come, On" * campaign which is a more cheeky approach to the public.

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Booth set up on orchard road with a big sign that says

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A rap about how having babies will bring joy similar to the Mentos National Day campaign

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Have an event at orchard road to celebrate the new born babies of the year. The event is also to advocate the making of more babies, include consults with experts during the event itself as well. Event should have loud music to attract attention and have attractive images

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Events with newlyweds about family planning.

Give out condoms with poked holes which carries the message of "having a baby"

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minimal posters with deep thought provoking taglines

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A video advertisement that shows a happier alternative for a newlywed couple who initially don't want a child.

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Start a really effective movement. Include guerrilla ads too and make it viral on social media.

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A OOH advertisement with a crane machine to grab a gatcha ball. The plays are for free and every time a try is use it plays the tagline "Help Singapore Have a Baby today."
In these balls are a pair of baby socks and slip of paper that states "Help Singapore Have a Baby Today." These crane machines will be located in crowded locations where adults pass by like orchard road.

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"Don't be childless. Having children is priceless."

Web video series about a middle-aged woman who is having trouble having a child and a young and successful newlywed woman who does not want to have kids but feels empty with her life.

Can be featured on TV, YouTube, Facebook Ads.