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increasingly = de plus en plus

behave (VB)ing = se comporter

a discretionary income = un revenu discrétionnaire/ revenu disponible

cognitive development = Développement cognitif

Significantly (adv) : nettement

The youngest : les plus jeunes

an audience : un public

Advertisements : les publicités

Elsewhere : ailleurs

the content : le contenu

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Nowadays we are in a consumer society which has evolved significantly over the years. More and more brands want to attract people, in general especially  the youngest. They are considered  as a force in the market and are therefore a popular audience for marketers.
Indeed, "they are more vulnerable to manipulation" and they think everything is true in advertisements. Advertisements can have an impact on children's health, obesity for example. More and more brands can lie about one of their products in order to attract people to buy. However, advertisements may be found elsewhere than television or radio, which can lead to uncontrolled advertisements with sometimes inappropriate content.

This is part of the answer to the key question -with good ideas though. Yet, it should have been completed with the new methods used by marketers Have you read both articles ?
+ Do not forget to organize your ideas in paragraphs...

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Keys

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They know what you want

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Advertising and marketing to children

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How far can marketing strategies reach their target ?

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Exercise 1 : Underline the sentences with an infinitive clause 4/6

a. We need to be considered as free citizens.

b. He asked if we could join the fight against the consumer society.

c. They told us to choose any item and get one more free.

d. It is dangerous for consumers to buy online products.

e. It looks as if consumers were considered as sheep.

f. Bankers allow consumers to have no limit on their credit cards.

g. Advertisers encourage consumers to buy more.

h. Consumers need to reconsider their habits.

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a mental shorthand - un raccourci mental
Faithful (adj) - fidèle à
Evolve (VB) - évoluer
Remain (VB) - rester
a behavior - comportement
an area - un espace/une zone
Local consumption - consommation locale
Due to (Link word) - devoir faire à cause de / dû -due à
Cacophony - la cacophonie
Stand out(VB)  - ressortir
Pop into (VB) - faire un saut
Quirky (adj)  - excentrique
hip (adj)  - tendance, branché

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What urges marketers and advertisers to create new brands ?

Actually, Nowadays we live in a brand saturated world, and everyday, people are exposed to around three thousand and five hundred different brands. A brand is in the mean time meantime the reputation, the mental shorthand, and the representation of marketers. It is also a promise, what the group stands for, and all those these things elements  are constantly changing. Moreover, advises (? do you mean : advertisements ?) can change knowing (? do you mean the knowledge ??) the different announcements or experiences, or, a brand has to be faithful to the way people see a group so, it requires constant updates. As it is said in the video «  Everything you do and say influences what people think about you ». Furthermore, a brand is relative to what you will do, not what you will say, so at any progress or value changing. Marketers and advertisers are urged to create new brands, first to correspond to their products, then, because it is an easier way to show people quickly what kind of product you sell, what kind of group you are. The presence of so much many brands all over the world is a way to see all the concurrents rivals that marketers could have.
(Do not forget to build up your answer with an introduction, ideas and examples gathered in paragraphs, etc..)

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Deadline : May 11th

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Deadline : May 11th

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Infinitive clauses

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What urges marketers and advertisers to create new brands ?

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What makes a brand ?Watch the video to provide an answer.