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A Macro Environmental Force that is likely to have an impact on SG Tourism is the Political & Regulatory Force. This is because the number of flights Singapore carriers can operate to the other countries ultimately depends on government agreements.

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A Macro Environmental Force that is likely to have an impact on SG Tourism is the Political & Regulatory Force. This is because the number of flights Singapore carriers can operate to the other countries ultimately depends on government agreements.

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A macro environmental force that is likely to have an impact on Singapore's Tourism is Economic Force. As the tourism industry operates in a global environment, a slight change can affect SG tourism. For example: drop in currency exchange.

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Macro Environmental Force :
Social Forces (Culture)
From the article, China and India is known as world's fastest growing air markets and is set to increase significantly in the upcoming years. This will then set SG Tourism to know the importance of cultural beliefs and norms of these two countries so that they can provide a better services to them. An an example would be whereby the hotel has made itself a “China-ready” establishment.

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Social Forces (Macro)
I think SG Tourism is impacted by the social forces. When travelers from India and China increases, SG Tourism are trying to adapt to their culture which can be seen from the article, such as InterContinental hotel training their staff the Chinese etiquette.This will then make the tourists feel that they are valued, this will in turn increase their good impression of Singapore and the number of visitors will increase which creates a positive impact for Singapore.

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Macro environmental force - Market Trends

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Macro environmental force - Market Trends

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As seen from the article, the cruise market is growing due to the Indian travellers. This is likely to have an impact on Singapore's tourism as there is an increase of 25% of Indian cruise travellers from 2016 to 2017.

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One macro-environmental force is political force that has allowed Singapore to benefit the increase in inbound tourists from countries like India and China as evident from '' the number of flights that Singapore carriers, for example, can operate to China and India depends on government agreements. To grow air links and traffic, the Changi air hub team visits China almost every month, going to different cities to meet local government and aviation industry partners.''

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One marketing environmental forces for SG tourism is the Political Forces. The political environment is made up of laws, government agencies, and pressure groups that influence and limit the activities of various organizations and individuals in society. In this scenario, it states that, 'Tapping the Chinese and Indian markets requires a good understanding not just of travel trends and traveller profiles, but also government-to-government relations, said industry players'. Thus, marketing decisions are strongly affected by developments
in the political environment

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For example, haze situation in Singapore has affected many tourists' experience which resulted in fall in tourism receipts. This creates negative impact on Singapore tourism.

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Macro-environment forces- Economic forces. As countries in Asia especially India and China are becoming richer due to economic growth. This will have a large impact on Singapore travel and tourism.

Micro-environment- Customers
Different customers have different needs and wants. Singapore marketers must know how to satisfy different needs and wants.

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Macro:According to the article, there is a rapid increase in the number of visitors from both China and India coming to Singapore. 'From 281 flights a week to 27 Chinese cities in 2013, Changi Airport now offers almost 360 flights to 34 cities in China.' This is an opportunity for Singapore hub to grow and expand the regional links.It will not only help Singapore to generate more profit and growth, but also help the other outbound travellers.

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A macro environmental forces is market trends. As if the trend is towards singapore, it will boost the tourism in singapore

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marketers identify company’s strengths & weaknesses & match company’s resources & capabilities to determine marketing strategies

it is made up of suppliers, marketing intermediaries, customers, companies, competitors and publics.

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A macro Economic forces can have an impact on SG Tourism. For example, the global economy and changes in income. The travel industry operates globally so whatever happens in other countries, SG's Tourism might be affected. Currency exchange rates will also affect SG's tourism

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An impact on SG Tourism is economic force due to the currency exchange rate. Since there are many tourists from China and India coming to Singapore it shows that Singapore's currency rate is better.