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Doing my promotional video was harder than i thought, i didn't have to change my idea a few times and was stuck with what to say. It ended up okay, just more darker than i would of liked.

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Starts with video of the ocean, blue skies, kids playing in the sand, families enjoying the beach life.
Music soft and flows with the ocean footage.

Music goes a bit dark, pictures and images of what the world is doing to the sharks, the ecosystem.
- voice over in the background with promotional quotes. Then goes into facts about sharks.
Answering the When, What, Where, When, Why and How.

Explaining the things everyone could be doing to help the sharks and the ecosystem.

Showing pictures of the ocean where plastic is disposed properly and how much better the ocean would be if everyone just helped a little bit.

Keeping this all very simple as i want kids to be able to understand.

End quote - SAVE THE SHARKS

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Here you will find my mind map

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Brainstorm online with Bubbl.us. Easily create colorful mind maps to print or share with others. Almost no learning curve. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.

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I like the fact that this video hasn't been taken so seriously, it has its fun about it.

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Something like this could be good as its simple but if i wanted to focus on children i think it needs more colour and animation. But good to put the facts straight out there.

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Top 10 Reasons Why We Shouldn't Kill Sharks

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This video is similar to what i want to do but not so much focus on the fin soup, and more focus about the marine life

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I'm thinking of having my video with 2 comparison shots - shot 1: showing everyday life (people represent the sharks and fish) shot 2: showing everyday life but with bad things like rubbish everywhere, over population (people represent the fish)

Showing the difference between the ocean with and without sharks in it.

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Ive been having ideas for my promotional video being maybe animation as that would attract a young audience more.
- Bright colours
- Maybe a catchy music

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The more research i do the more i want to focus my promotional video at a young audience as that is where the fear is starting from. If i can get the attention of a young audience i think it will help them for when they are older.

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Shark conservation needs support from the general public, but reports abound that the public generally exhibits fear and negative attitudes toward large carnivorous animals.

The ecological role of sharks in the marine ecosystem is usually ignored or misunderstood. Alarming portrayals of sharks, particularly the great white, as some of the most feared and mysterious creatures on the planet, are widespread.

In one study, children between 4 and 13 years of age perceived “jumping into a shark-infested pool” as one of the most fearful situations when they were asked to draw a risky situation in a draw-and-write investigation about how risk was perceived by these children.

Some children also personified sharks as “greedy, cunning and deceitful thieves and the swindler of the sea”, despite the fact that only six fatalities out of 98 unprovoked shark attacks were reported worldwide in 2015.

Tsoi KH, Chan SY, Lee YC, Ip BHY, Cheang CC, 2016, Shark Conservation: An Educational Approach Based on Children’s Knowledge and Perceptions toward Sharks. Klimley AP, ed.

This article made me realise that the fear of sharks comes from a age age so this might make me want to focus my promotional video on children as if we can change their views from when they are young it will help for when they are older.

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Thinking of some ideas for the promotional video. Thinking of using a metaphor for the sharks in everyday life. If they were taken out of the ecosystem what would happen. For example if you took a child going to school out of their live then things wouldn't run smoothly for that child.

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I am learning a lot myself researching about the sharks. I knew a bit before but so much new information.

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How does your target audience feel about your product before they’ve seen your video?

My target audience don't have any information about sharks and if they were to disappear from the ocean. They don't know how to feel as they don't understand the impact. Being a young audience they probably fear sharks.

How do you want them to feel after they’ve seen your video?

I want them to be able to understand the impact that sharks have on our ecosystem and become more aware of how our oceans would crumble without them and how sharks are just living in their home helping the ecosystem and only attack when feeling threated.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

Fun, not serious. I want them to enjoy watching it but also understand the message.

Which colours best represent these emotions? Why?

Bright colourful, because of a young audience that will make them more interested in it. Also blue to represent the ocean to make the young audience understand.

Which fonts best represent these emotions? Why?

Big and bold, so its clear to read and understand.

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On coral reefs sharks are strongly interacting apex predators and play a key role in maintaining healthy reef ecosystems

With sharks having no protection the population of whitecap and grey reef sharks ongoing steep declines of 7% and 17% per year.

Commercial catches of sharks nearly quadrupling on the Great Barrier Reef - between 1994 and 2003 and recreational fishing also removing large numbers of sharks in Australia.

On coral reefs, food-web models indicate that trophic cascades initiated by over-fishing of sharks contributed to the collapse of the Caribbean coral-reef ecosystem

J. Howard Choat, Sean R. Connolly, Mizue Hisano, William D. Robbins, 2006, Ongoing Collapse of Coral-Reef Shark Populations, School of Marine and Tropical Biology James Cook University.

This article gave me insight to reef sharks and how much they help to maintain the ecosystem. This has made me choose to really talk about or show this in my promotional video, as not many people realise the damage it is doing to our ecosystem with all the shark killings each year.

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Estimated about 73 million sharks are killed every year.

Sharks are over-exploitation for the billion-dollar fin trade by the high market of demand for shark fins, generally in the Asian region for 'shark fin soup'

The ecological role sharks play in the marine ecosystem is usually ignored

Sau Ying Chan, Yeung Chi Chiu Cheang, Chung Lee, Brian Ho Yeung Ip, 2016, Shark Conservation: An Educational Approach Based on Children’s Knowledge and Perceptions toward Sharks,

Department of Science and Environmental Studies, The Education University of Hong Kong.

This research article gave me a few main points to why the killing of sharks is hurting our ecosystem. This text made me want to make this promotional video more.

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Young audience, as that is where the fear of sharks is starting from

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1. Promote Mental Health Awareness
2. Online Bullying
3. Support Local Bands
4. Read Books over ebooks
5. Movie Trailer
6. Promote a Op Shop
7. Essential Oils/ Natural Remedies over Western Medicine
8. Relaxing weekends over partying
9. Promote a stage show at the Festival Theatre/ Her Majesties Theatre
10. The Great Barrier Reef
11. Save the Sharks
12. Global warming
13. Animal welfare league- adopt a pet
14. Ghd straighteners
15. iPhones over samsung
16. Vans- shoes
17. Social media
18. Dogs
19. Cats
20. Netflix
21. Stan
22. Youtube
23. The Sims
24. Video games
25. Victor Harbour
26. Adelaide - south beaches
27. Education is important
28. Promote Fringe Show
29. Target
30. Online clothing stores
31. Apple over Windows
32. Coffee
33. Tea
34. Homeless people
35. Homeless shelters
36. Volunteering
37. VR
38. Drink driving
39. Driving with your mobile phone
40. Speeding
41. Toilet paper
42. Crime in SA
43. Crime in Australia
44. Australian schooling system
45. Smoking
46. MTV
47. Legal drinking age
48. Makeup
49. Make-up brushes
48. Exercise
49. Healthy lifestyle
48. Food
49. Vegans
50. Vegetarians
51. Pain relief
52. Body wash
53. Hormonal acne
54. Solar power
55. Solar energy
56. Natural energy
57. Breakfast food
58. Brunch
59. Promote a car
60. Promote wedding venues
61. Getting 8 hours sleep
62. Promote shopping centre
63. Parks
64. Beaches
65. Celebrities
66. Promote KMART
67. Healthy smoothie benefits
68. Travelling overseas or local
69. Travel or study
70. Renting a house over buying
71. Recycling
72. Shoe shop
73. Promote airline
74. Promote university
75. Promote a website
76. Promote a blog
78. Youtube
79. Facebook
80. Snapchat

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Very excited to get started on the video. I love creating and editing content. I have no idea what i want to do yet, but something i'm passionate about - saving the earth