# data[].attributes.body
How for we seize the momentum and capture the views of the public?

# data[].attributes.headline
PR Co. Damage Control Educational piece in response to the Netflix piece. 

# data[].attributes.subject
PR Co. Damage Control Educational piece in response to the Netflix piece. 

# data[].attributes.body
Unified Industry response focusing on successful User stories, transparent processes, education and creative options across the industry.

# data[].attributes.headline
Misinformation and lack of information around deathcare sector 

# data[].attributes.subject
Misinformation and lack of information around deathcare sector 

# data[].attributes.body
—workers seen as being ex-crims
—cremation gone wrong stories

# data[].attributes.body
Advocates and allies outside the sector/ independent arbiters
—ind voice helps to evaluate tech
—informer by industry but independent

# data[].attributes.body
How much choice do people actually want 'at-need'?
—less choice can be easier for some families.
—harder to navigate the concesus process w/in families?
_Less money in estates to cover costs?

# data[].attributes.body
At what point does the choice actually come away from the consumer?

# data[].attributes.body
Unique nature of burial as it relates to climate/env/temp (lots of diff regions in Australia)

# data[].attributes.body
When Netflix show comes out how do we keep the attention of those whose interest has been piqued?

# data[].attributes.body
How do we find the champions? People who can help tell the story of deathcare w/o becoming 'marketing'
—Going beyond cemetery 'friends' groups
—advocate groups
—how do you pass the pub test?

# data[].attributes.body
—better presentation of service options/ research programs/alternatives that are underway.

# data[].attributes.body
Break out of the outrage-apathy cycle to get people more engagement around deathcare.
—it only takes on story of things not going well. That's challenging.

# data[].attributes.body
—can the industry come together to increase awareness?
—put forward a positive image of the industry.

# data[].attributes.body
Community media production on deathcare—better resources.

# data[].attributes.body
What if disposition went totally and radically green?

# data[].attributes.headline
Netflix special makes clear alternative possibilities, and current costs of funerals and interment

# data[].attributes.subject
Netflix special makes clear alternative possibilities, and current costs of funerals and interment

# data[].attributes.headline
healthcare decides cremation is outdated, and banned

# data[].attributes.subject
healthcare decides cremation is outdated, and banned

# data[].attributes.body
Inadequate space for burial etc. despite living in the 'wide open land'

# data[].attributes.headline
people want lower costs, so bring funeral services and interment into home

# data[].attributes.subject
people want lower costs, so bring funeral services and interment into home

# data[].attributes.headline
no regulation, means people create home burial and cremation

# data[].attributes.subject
no regulation, means people create home burial and cremation

# data[].attributes.body
Sudden decrease in demand for high value assets for burial etc. such as

# data[].attributes.body
Giving a higher order priority for the state government to address issues for cemeteries re sustainability of the 500 smaller, volunteer, Class B cemeteries, land use and emergency planning

# data[].attributes.body
IN the USA, a movement to suppress cremation. What would happen if a public movement in opposition to cremation led to the end of cremation in Australia?

# data[].attributes.headline
DEATHCARE MADE PART OF HEALTH SYSTEM IN VIC

# data[].attributes.subject
DEATHCARE MADE PART OF HEALTH SYSTEM IN VIC

# data[].attributes.body
How can new demand be quantified?

# data[].attributes.headline
How does the industry etc. respond to these potentially disruptive Possibilities

# data[].attributes.subject
How does the industry etc. respond to these potentially disruptive Possibilities

# data[].attributes.body
Cremators in the backyard, DIY disposition. Radical removal of legislation around disposition...

# data[].attributes.body
Imagine this form of disposal somehow became fashionable and in demand?

# data[].attributes.body
Imagine this became very much in demand through a TV series (could be factual or fictional series such as Hornblower)

# data[].attributes.headline
Demand for challenging why we need FD's and the monopoly of the cemetery services

# data[].attributes.subject
Demand for challenging why we need FD's and the monopoly of the cemetery services

# data[].attributes.body
Imagine this became very much in demand through the TV series

# data[].attributes.headline
greater community discussion / engagement on interment choices

# data[].attributes.subject
greater community discussion / engagement on interment choices

# data[].attributes.body
Will it be a permanent or transient change?

# data[].attributes.body
What happens to the unwanted inventory under construction?

# data[].attributes.headline
Address the questions: How does this scenario affect the delivery and experience of death care? What are the problems or knock-on effects that need to be addressed? How will it affect: Death care work Customers / bereaved people Public relations Finances Regulatory environment Broader society

# data[].attributes.subject
Address the questions: How does this scenario affect the delivery and experience of death care? What are the problems or knock-on effects that need to be addressed? How will it affect: Death care work Customers / bereaved people Public relations Finances Regulatory environment Broader society

# data[].attributes.body
Increase in pre need sales

# data[].attributes.headline
Death Comes to Netflix (Cultural Change) 

# data[].attributes.subject
Death Comes to Netflix (Cultural Change) 

# data[].attributes.body
Death influencers reach a critical mass and capture widespread public attention after a Netflix series on funerals becomes a smash hit. People have more knowledge about death care options and demand change from the sector.