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Before I started to use indesign to make my design ideas, I started by taking my own images of avocados. This allows me to have my own materials to experiment with. I chose to experiment with food that you pair avocados with as it added new textures and colours to play with in my designs. I also used my balcony to take photos on as it added this lovely wood surface and create better lighting allowing my avocados to be bright and clear. I really enjoyed this process as it was fun.

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design process shown and explained within document.

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design process shown and explained within document.

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design process shown and explained within document

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design process shown andexplained within document.

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design process shown and explained within document.

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Here I looked at three different magazine brands that focus on food, each completely different in style, I thought i'd vary my research to see which magazine i'd like to use ideas from. My favourite was The Gourmand Magazine. I loved the simplicity of the layout and how they use photography as there main attraction, this is were I got my inspiration mainly from.

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These thumbnails are all influenced by my magazine research. This document feautures annotated thumbnails.

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design process shown an explained in document.

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Fitting with my project, I decided to research fonts that worked with my concept. With wanted to portray avocados as a polished, graceful food, I wanted to use fonts in my designs that fitted with this aesthetic. Below are fonts that I will use in my designs.

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I changed the name from OH MY VEGGIES to OH MY GOODNESS, as I know wanted to focus on avocados and they are classed as a fruit. Rather than basing my magazine on different types of fruit and veg, I chose to narrow it down to avocados as I knew id be able to explore more design ideas. I knew that I wanted my magazine layouts to be professional and chic looking so I changed my target audience to a mature age group as avocados are a rich classy food that older people eat. I found an article by Jo Lewin on avocados and used this for my magazines, I also added my own twist within this.

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I chose this development spread as my final piece as I feel like it connects to my target audience of an age group that is mature and sophisticated. I love the textured surface of the wood presented on the impact spread. The warm, sharpe colours of the wood fit extremely well with the light smooth texture of the avocados. I feel as thought this magazine presents my initial ideas clearly and thoroughly. I chose to make some final decisions with this spread and make the image on the information spread smaller to allow more room for the type. I also changed the positioning of my quote as it looked too long and slim. Below is my final outcome and I can say I'm happy with how it turned out.