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Coming together after lockdown and finally being able to see each other close up and in person together.

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Good things come to those who wait

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Probably encouraging people to gather together again and have a drink together after being apart due to the pandemic ?

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Bring people together again

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Showing people that it’s okay to be together again, that life is slowly coming back to normal.

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Showing people that they can socialise and gather together again for a drink

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Giving hope to society.

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Yes because we have all been waiting for life to get back to normal after the lockdown

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Could be targeted at people who drink in general whether they are younger or older

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Being able to be with those you love is very relatable, as well as finally being able to socialise with your friends.

Some people don’t like pubs/beer/drinking, so it can be kind of alienating to them.

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Older people that drink beers, or hang out in pubs

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I think they’re trying to mirror elements of Guinness in every day life, the contrast of white - the froth, and black - the drink, is an image shown through different objects throughout every day scenery

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I can relate to a certain extent for instance the generosity of donating 30m, i am a generous person.

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Most likely as i chose a very big company

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Showing the aftermath of lockdown is something every company can adapt to their brand.

It’s a good way of showing what you have missed without realising it and just how integrated most brands are in peoples daily lives

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Guiness drinkers

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To bring people together with Guiness once again, since the pandemic affected group gathering

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Good things come to those who wait

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You can see the beer shape in everything so everyday things, makes you miss it, makes you want a beer after a long day maybe a long day at work

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Good things come to those who wait

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After a long day you can have a beer and socialise with others

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No I don’t drink beer but I understand the socialising with others but maybe not after a long day

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Sponsored by pubs - people who go pubs and those who work

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Yes show everyday objects in form of starbucks drinks