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Inspriation: Technical City - brand identity

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Inspriation: Technical City - brand identity

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TECHNICAL CITY

一个logo是参考了建筑造型的案例。

“Steps by steps, parts by parts, built from the ground.”
Brand identity system for a local construction contractor, taken from the initial “T” of technical city, also symbolizes the rebars used behind every construction structure, by stacking up the T parts to form every concrete structure. The module system also allows the identity to stack up to different information sections, as the same way construction was built and provides flexible expansion for future usage.

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For the elderly, simple graphics and the addition of bright colors are the visual designs they expect.

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You can make some manuals on volunteering to recruit volunteers and learn about this related organizational activity.

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Color interferes with older people's ability to distinguish

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Color interferes with older people's ability to distinguish

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The retina thickens, blurring older people's vision and reducing their ability to distinguish colors and neighboring colors. Lens denaturation, so that the elderly to light and dark brightness resolution becomes poor. With red and yellow, two similar colors, older people mistake red lights for yellow. The elderly were less able to perceive white colors in yellow and were almost blind to bright blue colors in black.

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About the visual effect (for the elderly)
1. Easy to read, volunteer-related clothing signs, etc. can be easily understood.
2. Use appropriate contrast and color on visual colors:
With a stronger chroma ratio, there is a clear difference between cool and warm colors (but don't rely on color to convey information, as older users tend to text
3. Use a clear description:
The elderly want to use clearer written language to tell them information, rather than using some popular words on the Internet.

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At the same time, some diseases are more likely to make the elderly color recognition disorders, resulting in some problems. Cataract, glaucoma, it is common senile eye disease. Concerned research discovery, although old people is right colorific distinguish ability drops, but still more sensitive to orange and red. In view of this, the old man might as well use red, orange, more ground to cause the attention of the old man as far as possible, convenient old man search.

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visual research

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Somewhere in the subway is the "headquarters" about volunteers, a dedicated service platform

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1. logo
2. Work card
3. Volunteer Recruitment Manual
4. Overalls
5. Reception platform
6. Volunteer badge
7. Hats
Wait a minute

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lanzavecchia + wai: no country for old men domestic objects for the elderly

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lanzavecchia + wai: no country for old men domestic objects for the elderly

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‘no country for old men’ is a collection of domestic objects for the elderly addressing the everyday difficulties they encounter. composed of three different designs: the ‘together canes’, ‘assunta chair’ and ‘monolight table lamp’, the body of work has been developed by italian-singaporean studio lanzavecchia + wai as a means of complimenting the domestic living spaces of seniors.

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The charity previously known as Holbeck Elderly Action has been working tirelessly in the community for over 25 years — providing a vital lifeline for senior citizens in the area, helping to keep them physically and socially active. In recent years, it has become all too clear that the wider community needs more help and support too — not just older people — so Holbeck Elderly Action changed their name to Holbeck Together. Working closely with the charity, a new brand identity was built around the idea of togetherness, with community at its heart.

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The kit, called the Social Oven, gives older residents who are often quarantined in their homes the tools they need to exchange homemade meals with neighbors.

The suite is paid for as a subscription service, which neighbors and senior residents can subscribe to. Neighbors can pay for their meals with money or by doing tasks, such as buying groceries for elderly residents or fixing things around the house.
The packaging comes in a yellow, pink, black and white color palette and features familiar food patterns and pleasant textures to help users with their Settings and encourage them to navigate the community.

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The words aimed at older people are larger

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一个俄罗斯志愿者logo设计，下面写了一堆俄文我一个字都看不懂，还给我翻译失败。但是大概的感觉应该是手+和平鸽+爱，这种多个图形的嵌套设计可以套用一下。
https://www.behance.net/gallery/117332327/Logo-of-the-volunteer-center?tracking_source=search_projects%7Cvolunteer

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参考了厦门地铁站的标志性红顶造型，同时结合了一下厦门红顶建筑的流线形以及志愿者的手。又搞了一个系列的变形，红屋顶和手呈一个问号的形状抱住中间的老人，我感觉这个图放在志愿者的牌子可以，挺大一个问号挂着，有疑惑就找他。我画的很垃圾，将就看看。
就是这个logo，我感觉是可以结合一下当地的文化特色，再突出一下是帮助的性质。目前结合当地特色方面就只想到用红屋顶，因为本身厦门地铁站也是用了这个概念，我觉得可以保留一下。
本来我想说利用一下文字做一个图形，但是好像很困难，因为还是得用中文，所以这个先待定。

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成片的红屋顶构成的海浪形流线

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成片的红屋顶构成的海浪形流线

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黄金比例计算公式较短的边/较长的

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黄金比例计算公式
较短的边/较长的边=较长的边/总边长（不是周长，只是一条）
神秘数字：0.618。
总而言之，边长一直乘以0.618就能顺时针依次得到更小的正方形。
然后根据得到的正方形能得到黄金比例圆。
把草稿贴到AI，调低透明度，然后直接调出需要的圆形，建立参考线，卡点会比较准，调整位置以及数学关系，调好后用释放参考线，用形状生成工具把需要的形状圈起来。就是一直调一直调，调到差不多就完事了，眼睛也废了。