# data[].attributes.body
Provide 5 reason on why it is important to write business/ formal letters?

Business letters are very important, it is a formal method of communication between people. It provide valuable information on business related matters, and serve a legal  purpose. A good business relationship is maintained through effective communication.

.The first reason is to Represent company’s public image and competence.

.Following by More personal than a report, yet more formal than memos or e-mail.

.More permanent than e-mail.

.Constitute an official legal record of an agreement.

.Letters follow up on telephone calls and other types of oral communications.

7 criteria of a good business letter

. Clear - the info should be clear enough following by the sales number, references and also language all those information must be clear and straight to the point.

. Concise - the message should be straightforward short so that easily can understand and such as, I’m not satisfied with your services or something like that it should be short and straight to the point the letter should must be in proper format.

Correct- every single word should be professional business letter/ formal should use professional words do not do mistakes in letter.

Courteous- which means be polite no matter how angry the person are when comes to business letter every words or sentences we want to create must be polite and following the format the phrases are very important  such as we would like to ask something every sentences should be clear and polite

Conversation- means greetings it is very important to start a letter with the greetings in a business letters such as when responding to the letter should be started in a greetings way  like starting with proper letter using dear or other words that greets the person

Convinced-  means the sentences must be convinced, the sentences structure convincing apologies such as apologies first then continued with the letters

Complete- it means the letter should be according to the format and the languages should be in a proper way such as professionals and straight to the point

# data[].attributes.body
1)It is important which can maintaining the records.  2) Convenience in communication.Letter addressed to the concerned person can be a convenient option. 3) Then, it also important which can ensure business communication by writing skills.Everything you write must be cleared, comprehensive, and informative way which can be clearly understand.
4) Business letter also is important way to convey courtesy.  A courteous business letter expresses the writer’s personal respect for the receiver and the company they work.
5)Completeness is to observe correct format and correct grammar.

# data[].attributes.headline
Nur sahlah binti mohd baharudin (012019071842)

# data[].attributes.subject
Nur sahlah binti mohd baharudin (012019071842)

# data[].attributes.body
Why business letter important

1.Exchanging business information
Letters are the most economical and convenient means of exchanging information

2.Establishing business relationship:
Business letter plays an important role in establishing and maintaining relationship with various parties.

3.Creation of markets:
Circular letter a form of business letter, helps to create new markets for goods and services.
4. Substitute to personal visit: Introduction of letters in business world relieves the business executives’ form visiting their clients, suppliers, creditors and other public groups by traveling a long distance.

5.Saving cost and time: Business letters relieve busy executives from visiting personally their clients and other concerned parties. Therefore, valuable time and costs can be saved.

5 criteria of a good business letter

1. Clear

The language used in the business letter must be clear. It helps the receiver to understand the message immediately, easily, and clearly. Any ambiguity will lead to the misinterpretation of the message stated.

2. Simple

The language used in the business letter must be simple and easy. One must not write a business letter in difficult and fancy words.

3. Concise

The message written in the letter must be concise and to the point.

4. Concrete

The message is written must be concrete and specific. By using concrete language, a reader will have a clear picture of the message.

5. Accuracy

One must always check for the accuracy of the business letter. Accuracy generally means no error in grammar, spelling, punctuations etc. Correct personnel should be targeted for communication.

# data[].attributes.body
Q1
Business letters serve as a representative of the organization. This is a cheap option for personal travel. It is important to have a formal letter for the business purposes as that is the best option to record everything in the organization.

2. It wants to provide information on topics related to business. Information regarding the business must be keep as the formal letter to ease the organization to have a record.

3. Business letters provide valuable evidence for a transaction and thus provides a legal purpose. The proof must be in the formal way and that is why the organization need the formal letter to have the evidence.

4. Business letters become a reference material for future transactions between organizations and individuals.

5.Business letters inspire all the people involved in the business to perform higher and better level performance. Impotant things that it can increase your performance management and have a better perfromance in the organization

Q2
Clear.The language used in the business letter must be clear. It helps the receiver to understand the message immediately, easily, and clearly. Any ambiguity will lead to the misinterpretation of the message stated.

2. Simple.The language used in the business letter must be simple and easy. One must not write a business letter in difficult and fancy words.

3. Concise.The message written in the letter must be concise and to the point.

4. Concrete.The message is written must be concrete and specific. By using concrete language, a reader will have a clear picture of the message.

5. Accuracy.One must always check for the accuracy of the business letter. Accuracy generally means no error in grammar, spelling, punctuations etc. Correct personnel should be targeted for communication.

# data[].attributes.headline
Nurul Kamalia Syasya Binti Mohd Dzul ( 012019070547 )

# data[].attributes.subject
Nurul Kamalia Syasya Binti Mohd Dzul ( 012019070547 )

# data[].attributes.body
A)
1)Saving cost and time
Business letters relieve busy executives from visiting personally their clients and other concerned parties. Therefore, valuable time and costs can be saved.

2)Maintaining secrecy
Business letters also help to maintain secrecy of information. Non one other than the sender and receiver can know the message contained in the letter.

3)Establishing business relationship
Business letter plays an important role in establishing and maintaining relationship with various parties. Business letters reduce the distance between a business and its customers, suppliers, creditors and other public groups.

4)Use as reference
Information exchanged through letters can be preserved permanently and used as reference when need arise. Therefore, making business decisions becomes easier.

5)Legal acceptance
Business letter is an acceptable document in the eye of law. It can be stored and produced as documentary proof.

B)
1)Clear
Make sure your purpose and intent is clear to the reader.

2)Complete
Include all the information the reader needs  to have.

3)Concise
Make sure your letter is not too wordy.

4)Courteous
Address the reader politely.

5)Correct
Edit and proofread your letter so that it has no grammar, spelling and punctuation errors.

# data[].attributes.body
KAVILASHA GANESAN (012019021541)

QUESTION 1

One of the importance is by Increasing Goodwill business. Letters, like inquiry letter, circular letter, order acknowledgment letter, adjustment grant letter, etc help to increase goodwill of a business with the customers. Besides that, Business lettter is used as Formal agreement. Business letter acts as formal agreement between buyer and seller. For example, an order letter contains name of items, price, and quantity, time of delivery and mode of payment. All these are regarded as the conditions of an agreement between buyer and seller. Moreover it is used for Settlement of transactions.Commercial letters have paramount importance in setting business transaction. For example, by writing a claim letter, buyer can raise his claims to the seller by writing collection letters; seller can collect dues from the customers. Therefore, business letter is also Use as reference. Information exchanged through letters can be preserved permanently and used as reference when need arise. Therefore, making business decisions becomes easier. Finally, used as Legal acceptance: Business letter is an acceptable document in the eye of law. It can be stored and produced as documentary proof.

QUESTION 2

One of the criteria is Positive language.
The words of the letter should be chosen with care. As far as possible the language of the piece of letter should be positive. The use of negative words should be avoided as it gives an impression of negative outlook and approach. The second criteria is having Emphasis. Proper emphasis should be put on the content of the piece of correspondence. This requires logical thinking on the part of the writer. The writer should himself be clear in his mind what he wants to convey. The third criteria is Coherence. The information present in the letter should be arranged in a logical way. This is done by using carefully the linking devices, pronouns, and reputing the key words. Unless arranged in a logical way the information will lose its meaning and thus the objectivity of the correspondence will be lost.  The fourth criteria is Ethical standards.
A business letter reflects the image of an organisation. Therefore all business correspondence should maintain certain ethical standard. The fifth is Brief but complete. Brevity is the soul of correspondence. In short the receiver must know what the sender wants to transmit. But briefness does not mean incomplete. An incomplete letter does not fulfill its objectives.

# data[].attributes.body
Kalaiarasi Sekarasan (012018020348)
Importances.
1.Represent your company’s public image and your competence.
2.More personal than a report, yet more formal than memos or e-mail.
3.More permanent than e-mail.
4.Constitute an official legal record of an agreement.
5.Letters follow up on telephone calls and other types of oral communications.

Criteria of a good business letter
1.Clear-the information in the letter such as sales number, references and language used must be clear and easily understandable.
2.Concise-The formal letter should be straight forward and short.
3.Correct- The information in the letter must be correct and professional.It must have no mistakes.Grammar and punctuations should be correct.
4.Courteous-The phrases used in the formal letter must be polite.
5.Convincing-The formal letter should contain structure which ia convincing .For example , if the writer wants to convince the receiver , he or she should apologize for any inconvenience in a proper manner.

# data[].attributes.body
Q1)Reasons on important to write business/formal letter:

1. Business/formal letter shows the company image in any transaction of business.

2. Business/formal letter is considered as a formal agreement between two parties compared to email or memos.

3. Business/formal letter is used as reference for exchange of information and it can be preserved permanently.

4. Business/formal letter as legal purpose, due to business letter considered as legal documents and acceptable as documentary proof.

5. Business letter plays an important role in establishing and maintaining relationships with various parties. Business letters reduce the distance between a business and its customers, suppliers, creditors and other public groups.

Q2)Five criteria of a good business letter include:

1. Clear. The information in the letter should be clear to avoid any misunderstanding.

2. Concise. The letter should be clear and concise which directly to the important points only.

3. Courteous. The writing and language used must show politeness and include proper phrases.

4. Conversational. The letter should include greetings to the recipient.

5. Convincing. The letter should be written in convincing manner such as response to complaint letter.

# data[].attributes.body
NURATIKAH SYAFIQAH BINTI SHAMSUL BAHARI

012019020915

1.            (a)     Provide FIVE (5) reasons on why it is important to write business/formal letters?

First, exchanging business information which is the Letters are the most economical and convenient means of exchanging information. With the help of letters, executives can easily exchange information with customers, suppliers, investors, government offices and others. Second, establishing business relationship which is business letter plays an important role in establishing and maintaining relationship with various parties. Third, creation of markets which is circular letter a form of business letter, helps to create new markets for goods and services. Fourth, saving cost and time which is business letters relieve busy executives from visiting personally their clients and other concerned parties. Therefore, valuable time and costs can be saved. Fifth, maintaining secrecy which means business letters also help to maintain secrecy of information. Non one other than the sender and receiver can know the message contained in the letter.

(b)     List and briefly explain FIVE (5) criteria of a good business letter.

Criteria of a good business letter. First, limit them to one page business letters should be short and to the point, preferably one page in length.  Second, be reader-friendly which mean always try to focus on the needs of the reader and make an effort to see things from their perspective. Third, keep the tone formal and factual .Generally speaking, the tone and content of business letters should be formal and factual. Feelings and emotions do not have a place in business letters. Fourth, carefully plan the letter which is before writing the letter, take a few minutes to list all of the specific points you need to cover. Fifth, Make It Clear, Concise And Logical. Use a clear and direct writing style that uses simple words and straightforward phrases. Make sure that the flow follows a logical progression, first identifying the main subject, elaborating on it, and then drawing the logical conclusion.

# data[].attributes.body
Q1
1. Business letters serve as a representative of the organization. This is a cheap option for personal travel. It is important to provide formal letter as the notice for the business purposes.

2. It wants to provide information on topics related to business. Information in the business letter must be straight forward and contains clear infro without any miscommunication between them in a business.

3. Business letters provide valuable evidence for a transaction and thus provides a legal purpose. The evidence between the organization and as a proof of the businees matter, so it is important to have the formal letter to send proof or keep the information.

4. Business letters become a reference material for future transactions between organizations and individuals. This absolutely what organization needs, to communicate with an individual by using formal letter and having a clear messages.

5.Business letters inspire all the people involved in the business to perform higher and better level performance. By providing the formal letter, we can also increase our performance management and have a better or good relationship in the business.

Q2 - CRITERIA
1. Clear. Good business letter must have a clear messages and using simple words that easy to understand by the receiver.

2. Simple. Using simple language and not using difficult or higher class language

3.Concrete. The messages must be concrete and specific so the receiver can understand easily by reading it and do not make them confused with the message that you try to express.

4.Complete. One must write a complete message. It helps the reader to know about the issue and the solution to be taken. It should provide all the necessary information. One must also keep in mind that the message should be concise and short along with the complete details.

5. Relevance. The letter should only contain important information. Irrelevant information should not be included and avoided in any business communication.

# data[].attributes.body
1. Writing business letters brings a few importance as it will represent one’s company’s public image and their competence. Besides, letter is considered more personal than a report, yet more formal than memos or email. Not only that, letters are more permanent than email. Letters are also considered as an official legal record of an agreement. Lastly, providing a wide range of corporate information is also an importance of writing business letters.
2. First and foremost, a letter should be clear and it has to meet the purpose it was written for. A good business letter should also be concise means it has to be short and precise so the receiver could easily understand the content. The next criteria is courteous which is being utmost polite while conveying a message through a letter. Next, convincing. A letter should be giving assurance and gain the trust of receiver. Lastly, a letter should be complete as in it has to be in a right term and format from top to bottom.

# data[].attributes.body
1.a)
I) letters are a convenient way of exchanging information with your colleagues.
II) Business letters are an important way to establish a relationship with the customer.
III) Business letter can establish long distance communication rather than seeing the person face to face.
IV) Important for setting business transactions.
V) Can be used as reference at a later date for an agreement that was made.

1.b)
I) language in a business letter must be clear and understandable.
II) the letter has to be concise and not too long because it may confuse things.
III) A business letter should be polite and not use any words that may be considered as offensive.
IV) A business letter should have proper grammar punctuation and format.
V) A business letter should also always contain information relevant to the topic being discussed.

# data[].attributes.body
Provide 5 reason on why it is important to write business/ formal letters?

Business letters are very important, it is a formal method of communication between people. It provide valuable information on business related matters, and serve a legal  purpose. A good business relationship is maintained through effective communication.
.The first reason is to Represent company’s public image and competence.
.Following by More personal than a report, yet more formal than memos or e-mail.

.More permanent than e-mail.

.Constitute an official legal record of an agreement.
.Letters follow up on telephone calls and other types of oral communications.

7 criteria of a good business letter

. Clear - the info should be clear enough following by the sales number, references and also language all those information must be clear and straight to the point.

. Concise - the message should be straightforward short so that easily can understand and such as, I’m not satisfied with your services or something like that it should be short and straight to the point the letter should must be in proper format.

Correct- every single word should be professional business letter/ formal should use professional words do not do mistakes in letter.

Courteous- which means be polite no matter how angry the person are when comes to business letter every words or sentences we want to create must be polite and following the format the phrases are very important  such as we would like to ask something every sentences should be clear and polite

Conversation- means greetings it is very important to start a letter with the greetings in a business letters such as when responding to the letter should be started in a greetings way  like starting with proper letter using dear or other words that greets the person

Convinced-  means the sentences must be convinced, the sentences structure convincing apologies such as apologies first then continued with the letters

Complete- it means the letter should be according to the format and the languages should be in a proper way such as professionals and straight to the point

# data[].attributes.body
A) The main importance of writing letters is to communicate but if you are also talking about handwritten letters(which is seen very rarely today), they have a special feeling to them.Hand written letters make you feel special, and the contents are palpable/clear, here are some of the importance's It is much more personal than a report in business dealing, it represents your company's image and your competence, It is also used as an official or legal record of any agreement,saving cost and time also with this kind of letter.B)Clarity, avoid using pompous words, completeness- make sure the content straight to the point, convincing- make the receipt of the letter believe that the sender willing, Courteous-the letter must be written in appropriate and correct- information must be correct and in detail.

# data[].attributes.body
1.the 5 reasons why it is important to write a business/formal letter are to ensure effective business communication,business correspondence helps a company connect with partners and stake holder. other than that, they also provide valuable information on business related matters. next, creation of markets, circular letter a form of business letter helps to create new markets for good and services.furthermore, saving cost and time , business letter relieve busy executive from visiting personally their clients and other concerned parties and finally formal agreement , business letter acts as formal agreement between buyer and seller

2. 5 criteria of a good business letter are clarity, clear thinking and simple expression are two important virtues of effective writing. other than that, completeness the letter should contain all the essential points a reader is expected to know. next, correctness it demands no error at all in grammar, idiom,spelling and punctuation.furthermore, courtesy it always pays to courteous in business and finally cheerfulness, there should be no negative approach in a letter.

# data[].attributes.body
1.            (a)     Provide FIVE (5) reasons on why it is important to write business/formal letters?

(10 marks)

(b)     List and briefly explain FIVE (5) criteria of a good business letter.

(10 marks)