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This was one of the elements that we were most excited about as we chose eras with very different fashions both interesting in their own right. For the modern costume we were inspired by our friends and some modern horror films like The Cabin in the Woods.

We used minimalist makeup for the modern characters except of course for the victim, we used purple, green and black makeup to create the black eye and bruises, and used brown eyeliner and fake blood to create wounds and gashes.

We used bold, old fashioned makeup and rolls in the hair of our 1940s character because we wanted to represent the era and characters effectively as it is interesting both from a design standpoint and a audience perspective.

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We wanted to use contrasting lighting to build tension, in the second part of our opening the lighting switches between light and dark to build tension, the dimly lit section of the piece is the section that features gore and death, creating a connection between the real and metaphorical perception of light. This lighting is shot from a low angle creating threatening shadows which we found quite effective.

Our first section was shot in daylight but we attempted to make it seem like it was shot at dusk, we used a black and white filter in editing to contribute to this effect and reiterate the era.

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Uploaded by Polly Pritchard on 2015-02-28.

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We did feature some graphic violent images in the second half of our opening, conforming to that horrific convention, however in the first half of our opening we chose to merely imply the death as we thought including gore in the middle of our opening would be distasteful and anticlimatic

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Uploaded by Polly Pritchard on 2015-02-28.

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Our researched showed that the most common camera angles featured in the horror genre these were high/low angle shots, crane shots and handheld shots, we tried to encorporate these in our film as much as possible, we were initially inspired by The Blair Witch Project as it successfully represented young people, built tension and looked genuine making the film seem more authentic and disturbing.

Common editing features in horror films are Shot, Reaction, Shot, Match on Action Shot and Shot, Reverse, Shot, we tried to use the conventions as much as possible in our film and I think we successfully included these. We were inspired by the opening of The Happening where the editing is effective and in places seems natural.

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Uploaded by Polly Pritchard on 2015-02-28.

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In our initial idea planning, we were both keen to set our film in a small, isolated space as we found that they were the the most effective locations in the horror films we watched and drew on our fears of small spaces, this was partly inspired by the legendary shower scene in Hitchcock's Psycho where the shower scene is so powerful in my opinion because of the isolated space.

The location we chose also has local stories that inspired us because while it is considered safe, is privately owned and we had permission to be there it was quite a scary location to film in and I think this may have seeped into our actors performances

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A key convention of the horror genre is flashbacks, implying the origins for the implied evil, we chose to use this convention as it gives context to our concept and plot, we chose to add a historical or mystery based aspect in this,perhaps qualifying as a sub-genre of our piece in research we were both generally more interesting in older horror, usually produced in the 1960s-80s eras.

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Our researched showed that the key audience of the horror genre is teenagers and young adults and that the target audience responds best to characters of the same age, class, gender, sexual orientation and ethnicity, we wanted to represent these traits the best we could with the actors we had available and the limited time we had to identify this. We showed middle/working class teenagers as we felt this would represent the majority of out target audience. We showed our characters age and class through their dialect and clothing, the costume of the characters were commonly hoodies and jeans as it represents both stereotypical depiction and in many cases genuine dress of our generation, making the character more relatable. We used traditional horror characteristics for our characters while also including some of the attitudes and behavioural traits of typical teenagers, we did this by demonstrating sarcasm, anxiety and annoyance some traits that teenagers are often none for.

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We learnt in research that credits were a vital portion of the opening, as it helps distinguish between film openings and trailers, so we wanted to focus on this aspect. An openings that inspired us was the Happening or The Shining, where the credits were shown against eye-catching footage, we decided to combine the credits with a flashback to make it seem more interesting or eye catching, while giving context to the location and story.

The structure of our opening mimicked that of conventional horror films we researched, this structure being that the main cast were credited first, in order of importance and then the important crew members later. Our names were shown last as the main producers/directors, we were inspired to do this by The Happening, where the last crew member credited was the writer/producer/directer.

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Uploaded by Polly Pritchard on 2015-02-28.

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Our research of Opening credits showed that most horror specific film companies focus on a horror centric company logo, while mixed, unspecialised companies with a range of successful films in multiple genres usually feature regal animals or gold colour schemes, making them seem more classical or noble.

We chose this design as not only is it slight ominous and foreboding but the lasers and lights represent modern advancements and technology. The subtitle "A PF Company" represents a combination of our surnames 'Pritchard' and 'Farey' represent our involvement in the company.

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Updated animation of our production company logo for AS media; now has sound

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The convention of sound is a vital in horror films, in our survey 100% of our target audience bracket said that sound/music/sound effects are important, showing us that it was an important area to focus on. In research we studied iconic films like The Shining , or Psycho where the music or its contrast to the content on screen makes it more notable or memorable. The key non diegetic sound effects featured in our opening are the air-raid calls, the creaking noise of the door and the terrified screams of the victims. We chose a subtle ominous score for the piece as more complicated, string or percussion based music was too overbearing and distracting when heard together with the sound effects or dialogue.

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Uploaded by Polly Pritchard on 2015-02-28.