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I feel that my main product (the music video) and my ancillary products link together well and create a sense of synergy but they also have areas where they contrast each other, such as the black and white plain album artwork which contrasts to the desaturated colour style in the video. Since the poster was advertising the album, I kept the artwork from the album there and the poster was essentially directly presenting the album. I have attempted to make the links between the different forms of products obvious to the audience through keeping refrences to another product in each piece (e.g. album design on poster, music video stills in digipak, etc.)

It managed to portray the ideas and themes presented on the album and in the artists lyrics, through the design of the album and poster, also managed to maintain the conventions of the folk genre in all of my productions, with thanks to research into some of the best examples in the music industry. I feel that I managed to maintain the professional look across the board on all of my final outcomes.

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When designing the digipak, I decided to incorporate stills from the music video since it would encourage fans to view my visual interpretation of his lyrics and poem. This also creates synergy throughout all the outcomes.

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My video is fairly slow in terms of the editing and long duration of the clips but it has been done so in order to match the slow tempo of the song itself, with faster cuts it would look unprofessional and sloppy.

The locations for shooting are varied but are used in match of the narrative to the story or give a characters response to the lyrics, e.g. a shot that follows "She liked me more than four years" shows the girlfriend character look down at the ground as if she's afraid to admit it's a lie.

Using different locations also allowed for a variety of mise-en-scene, moving from the placement of the Emma character in front of the dead and wilting trees, revealing a foreshadow of the relationship or the red dot lights in the bedroom scene with the Lester character.

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reepham high school and college (organization)

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Directed by Francesco Santos-Allan. Lester Allen's 'Deadly Quiet' available here on iTunes to download: https://itunes.apple.com/gb/album/deadly-quiet/id892328122 Reepham College A2 Media

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How the Digipak and Poster compliments my music video

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How the Digipak and Poster compliments my music video

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Both serve the purpose to not only advertise the album but also the music video for the song 'Emma'.

The Digipak features the lyrics to the song on the inside of the album but then it also features a collage of stills that advertises the video which is included on a CD since it is a special edition digipak.

The poster design promotes the album and social media networks of the artist which would lead to the audience viewing the music video:

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The inside of the digipak features stills from the 'Emma' music video, it's a stark contrast to the black and white opening and introduction you get when you open the digipak. This is the area in which the disc trays will sit, I feel that it works well as a collage of images detailing the relationship that many of the albums' songs detail.

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The outside digipak has four panels, including the cover art, track listing and two panels that cover the 2 CDs. The idea for this was to create a black and white introduction into the album through seeing these first four images, creating conformity. As you can see, I used exactly the same font as I had for the album artwork design since it suited best and linked all together nicely.

One the right of the digipak layout, you can see on of the inside covers of the CDs and it features the lyrics to the song 'Emma' on the album, which is the song, that is on this edition of the album, included the music video on the second disc included in the album, it promotes the video and song. On the left of the digipak you can see a double exposure shot including the actor who played Emma in the music video.

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I used the same font as I did on my Digipak and album cover to create conformity and to maintain the key elements from the album it is advertising.

I decided to include two areas in which an audience member could seek out the album digitally, both on Spotify and on iTunes too, since it has become the most popular medium on which to sell music.

I added the link toward the artists social network sites, both his Twitter and Facebook since it makes the artist more personal and for fans to seek out further information directly from him.

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The text that I used came from a website called Da Font, I used a type writer design since it represented the Artist and is a similar font to which he uses himself and also I liked how rough it looked, the font doesn't appear to be obviously artificial, alike the tree design, they work well together in that regard. I like the fact that there is a lot of negative space (blank white space) in the cover and it adds to the simplicity of the album art.

The meaning behind the artwork is an attempt to present the album themes of loss, love, instability, isolation and story telling. The simple black and white design spawns from the conventions of the genre, as you can see with the examples of the right hand side. It was there to present the past way of life for the artist that he was experienced and written songs around, in particular a song named '30 Pills' on the album which speaks of the time when the artist attempted to commit suicide.

The double sided idea of the tree presents the idea of instability through having two sides exposed and his double personality but also to present the relationship detailed in many of the songs that are featured in the album. While the couple are together, their relationship is clearly failing and therefore the use of the dead or deciduous tree is to present the state of their relationship, where they used to be highly involved in one another, now it seems that they mostly cause each other pain and misery. I wanted the album art to reflect the themes that many of the songs within the album have since it would be misleading to place something that would connote ideas of happiness when it simply isn't true. His themes and lyrics also support the common topics in the folk music genre and therefore the album art conforms to that genre too.

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The production for the poster came after the Digipak since I knew that the album art would be incorporated into the poster. I wanted to make them similar in design so that they would be associated with each other.

In order to visually present the folk genre easily to the audience I wanted to incorporate conventional visual giveaways and so I adjusted the colour and background to the poster just like the album example below from Damien Rice's 9 Crimes album:

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When it came to constructing the Digipak I wanted to conform the genre (as discussed on the right hand side) therefore I began sketching out designs, found myself with a drawing of a tree in the peak of winter, without leaves. I entered into Photoshop and began to experiment with the vector of the tree. I duplicated the design and then flipped the second half and placed it below the original one. It was here that I completed the design for the album art, although very simple it is effective through its elegance and simplicity at the same time.

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You can see that they all have a very elegant but simple design to their album covers. Further, their conventions include having a tint, often sepia or similar.

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The purpose of the ancillary texts in combination with the final media product, the music video, is to promote and advertise both the artist and the album/single.

The themes present in both the digipak and the poster spawn from the music video, they directly impact one another, for example the ideas of isolation in the album's lyrics have directly impacted the design for the album cover and digipak. There is a visual link (the stills) in the inside cover of the digipak to the music video directed by me as the main product.

I felt it important for the advertisements to conform to the genre, since the album is part of the very broad folk genre I had a lot to work with, however I soon found the similarities within the genre and after researching and find similar artists (much like I did for my music video research) I began to plan the idea of solidarity. Taking clear inspiration from the outside shots my music video.

You can see some examples of album art I found below:

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(The Digipak)

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(The Poster)

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How effective is the combination of your main product with ancilllary texts?

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How effective is the combination of your main product with ancilllary texts?

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Evaluation Question 2