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1. Product: Sol de Janeiro

2. Product Description

Luxury fragrance and skincare brand inspired by Brazil

Known for tropical scents and moisturizing body products

Sold at Sephora

3. Promotion

Social media marketing and influencer collaborations

Exclusive launches and gift with purchase deals at Sephora

4. Placement

Available at Sephora (online and in-store) and Sol de Janeiro’s website

Sold globally with a focus on North America and Europe

5. Quality

Uses rich ingredients such as coconut oil

Long lasting, tropical fragrances

Moisturizing and skin smoothing benefits

6. Benefits of Use

Hydrates and firms skin

Provides a tropical, fragrance

Improves skin texture and tone

7. Price

Mid to high price range

Body lotions: $20-$60

Perfumes: $40-$90

8. Design Feature

Vibrant, tropical packaging inspired by Brazilian culture

Easy to use pumps and sprays

Sustainable packaging

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PlayStation 5 DualSense Controller

Product Description

This is a wireless game controller for PlayStation 5 with modern technology

Promotion

promotion on YouTube, TikTok and streaming platforms

Placement

sold at gaming and electronics stores, as well as online at Best Buy and Amazon

Quality

High-quality materials, reliable operation even with intensive use.

Benefits of Use

easier to play due to comfortable grip and better for long games

Price

Mid-high price, consistent with the technology and brand, but affordable for gamers

Design Features

Modern black and white design, built-in microphone and touch panel.

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The product that I chose is the Bounce Curl Volume Brush. Bounce curl creates brushes that help individuals with curly hair style their hair. They come in various colours and two different types of brushes. A volume version and a definition version

For promotion, I would promote the brush by showing the brush and all it can do, as well as create a slogan to show people that the brush is the best

For placement, I would start to offer the brush to be sold at local hairdressers, beauty stores, and even the drugstore

For quality, it is a lightweight, durable brush that can last you many hair styling days

For price, I would keep it the normal $42.00; however, to keep it accessible for people with a lower budget, the price could go as low as $20.00

For design features, I would mention the hair parting tool at the handle, and the bristles that help with separating your hair

For the benefit of use, I would market the product, showing how well it shapes curly hair.

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Our product is the McDonald’s Big Mac, and our goal is to boost sales by about 15% over six weeks using short-term, non-sustainable advantages. We would run limited-time price promos (discounted Big Mac/combos, bundles, and a BOGO deal during slow hours), push heavy social media and app advertising to create hype, and release a limited-time version (like a Spicy Big Mac) to add urgency. We’d also use local food influencers with trackable codes, feature the Big Mac more prominently on menu boards and in the app for easier ordering, and add temporary perks like bonus loyalty points or a free size upgrade to increase purchases.

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The product we chose is the Stanley Quencher tumbler, made by Stanley. It is a large, insulated stainless-steel cup designed to keep drinks cold or hot for long periods, with a handle and reusable straw lid for easy everyday use. To increase sales, the promotion strategy would focus on social media marketing with teen and fitness influencers, seasonal limited-edition colour drops, and interactive campaigns like hydration challenges to create excitement and brand engagement. For placement, the tumbler should be sold in major retail stores, online marketplaces, school and campus shops, and displayed near checkout areas to encourage impulse purchases. The product’s quality would be emphasized through its durable stainless-steel construction, long-lasting insulation, and leak-resistant design, showing customers that it is reliable and worth the investment. The benefits of use include keeping drinks at the desired temperature all day, encouraging better hydration, reducing plastic waste, and serving as a trendy lifestyle accessory. In terms of price, the tumbler would remain in a mid-to-high range to maintain a premium image, while offering limited-time discounts or bundles to attract student buyers. Finally, the design features such as the ergonomic handle, cup-holder friendly base, customizable accessories, and trendy colour options make the tumbler both functional and stylish, helping it stand out from competitors and appeal strongly to its target market.

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Product Description:
Nike Air Force 1 are classic lifestyle shoes known for their simple, clean design and everyday comfort. They are versatile and can be worn casually, at school, or styled for fashion. Their popularity makes them a recognizable and trusted product.

Promotion:
To increase sales, we would use limited-time student discounts, influencer marketing on TikTok and Instagram, and seasonal back-to-school campaigns. We could also release limited-edition colours to create hype and urgency. These strategies attract attention quickly but are not sustainable long-term.

Placement:
The shoes would be promoted in high-traffic malls, Nike stores, and online platforms. Featuring them prominently on the Nike website and in popular retail stores like Foot Locker would increase visibility and accessibility.

Quality:
Nike Air Force 1s are made with durable leather and strong soles, providing long-lasting wear. The cushioning ensures comfort for daily use, which builds customer satisfaction.

Benefits of Use:
They are stylish, comfortable, and easy to match with many outfits. Customers feel confident and trendy wearing them.

Price:
The price is competitive compared to other brand-name sneakers, and payment plans make them more affordable.

Design Features:
The classic all-white look, customizable options, and limited-edition collaborations keep the design fresh and appealing.

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Our marketing strategy for the Baconator from Wendstar focuses on short-term competitive advantages to quickly increase sales. We would promote limited-time discounts, combo deals, and social media campaigns to attract attention. The Baconator would be placed at the top of digital menus and featured prominently on delivery apps to increase visibility. We would highlight its fresh beef, crispy bacon, and high-protein benefits while offering student pricing and app-exclusive coupons. Although competitors can copy these strategies, they can create a strong short-term boost in demand and customer traffic.

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1. Product Description

Maybelline Fit Me Concealer is a lightweight liquid concealer used to cover dark circles, acne, and redness. It gives a natural, smooth finish and comes in a variety of shades to match different skin tones. It is designed for everyday use and works well for simple, natural makeup looks.

2. Promotion

To increase sales, we would focus on social media platforms like TikTok and Instagram. Beauty influencers and student creators could post “everyday school makeup routines” using Fit Me Concealer to show how easy and natural it looks.

We would also promote it during back-to-school season and create bundle deals (for example: concealer + mascara). Limited-time discounts would encourage students to try it.

3. Placement

The product is already sold in major drugstores like Shoppers Drug Mart and large retailers such as Walmart.

To increase sales, we would improve in-store displays by placing it at eye level and near other popular teen makeup products. Strong online placement on store websites would also help boost purchases.

4. Quality

Fit Me Concealer is known for being lightweight, blendable, and long-lasting. Even though it is affordable, it performs similarly to some higher-end brands. Its oil-free formula makes it suitable for normal to oily skin, which appeals to many teenagers.

5. Benefits of Use

The main benefit is confidence. It helps cover blemishes and dark circles, giving users a smoother and more even complexion. It is also quick and easy to apply, which makes it perfect for busy mornings before school.

6. Price

One of its strongest competitive advantages is price. It is usually under $15 CAD, making it affordable for students. The low price makes it accessible while still maintaining good quality, which gives it a strong position in the market.

7. Design Features

The concealer comes in a small tube with a wand applicator, making it easy to apply and portable. The packaging is simple and practical. It also offers a wide shade range, which allows more customers to find a match for their skin tone.