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*camera moves/ rotates to the beat
*shots often cut to different base tracks

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*Music videos (according to Vernallis) use base shots or repeated shots as a way of structuring a video (as seen in this example.
*Up Town Funk has 3 different base tracks

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*The artist makes eye contact with the camera, as if it is a live performance.
*This can make a music video more engaging with people at home.

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*This music video compromises subtle slow motion to make it more eye catching and interesting for audiences to watch

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Jump Cuts/Obvious Edits, and Shot Repetition

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Jump Cuts/Obvious Edits, and Shot Repetition

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*Are used every second in this music video
According to Carol Vernallis:
*Quick cutting and jump cuts stand out as disjunctive, where the edit has a rhythmic basis that relates to the song.
*These cuts convey understanding of characters as well as iconography associated to the pop star.
*Music videos avoid continuity

*Shots are also often repeated every where throughout the video to the performer who is almost always in the shots.

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* Continuity editing found in conventional tv shows and film were broken to draw attention to the screen
*Obvious edits were used such as wipes and special effects
*A base track or master shot used frequently as part of a video structure
*Camera moves in time to the music.

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Vernallis studied editing as well as camerawork in music videos, and wrote her findings in a book. She looked at how edits in music videos are much more apparent and abundant compared to film. She also saw that music videos seem to be synced rhythmically to the music to connect with the song.