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Ms Leila’s comments during consultation.

1. The overall social media posting should be more engaging.

2. Create giveaway or competition to engage with the followers / customers. Eg reposting. During presentation suggest them malaysianized the product, towards more nationality.

3. Double confirm the image sizes with Adrian for their social posting as Facebook can be horizontal, so it can differentiate from Instagram.

4. Fb Social posting: Traveling - a gif that showing different tourist attractions at background to show that people can bring the product wherever they go. Leila: It can be a quick video, 5-10 secs to emphasize the product and it can put inside the pocket.

5. Airport: The caption can complement the image.

6. Packing luggage: gif or static, to showcase the size of the product

7. The pocket GIF: How to make urself for quick date. Eg. the product can prepare someone to get grooming quickly, for example, overnight in office maybe.

8. Snap shot of youtube ad: To drive traffic

9. Another post is showcasing how many scents we have

10. Educational: gif, up to client to choose either one from

11. The first Raya post should be post 1 or 2 days before, and on the actual Raya day, it can be associate the scent with the raya. (First day of raya: Lampu belita: gif, lights fading and show the product. A greeting post.)

12. Guy in the bathing room: gif, the guy is confident with application of apothecary cologne

13. Instagram need 8 more to fulfill the quota.

14. (Instagram) Generic post about Raya, Ms Leila suggests not to post as it will not be timeliness. Replace it with something else.

15. Focusing on character: describing the product personality to suit people. Can be illustrated image. To let people easier to imagine the product and who suits with. Can ask people to choose which product is suitable to people, comparing  people in a photo.

16. The video by Adrian is not counted as our execution, but we can make a post and drive people to the video.

17. Engagement: a sailor captain for admiral, cleopatra = egyptian girl. Ms Leila suggested to illustrate the image instead of the real stock image.

18. Motion gif: the wave sound and the background together with the sea as the background. Ms Leila suggested to create a post like background is moving but product is static in the middle of image.

19. Tropical jungle age: a cute sloth pulling down the slide on the screen/ shoot  with the product.

20. Urban coffee shop: hand stirring, background is to be staticed.

21. Facebook & instagram: carousel: put caption in each post.

22. Put the url instead learn more at the bottom of post.

23. Edm: description don’t bold it. Change to some simple yet attracting terms to direct audience to click into video. The bottom part is a slideshow to showcase the products. Ms Leila suggested we can add some scene of the making of solid cologne video to trigger the interest of audience.

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Ms Leila's feedback on our progresses:

• Facebook Instagram (Carousel) - keep them uniformed

• Facebook & Instagram posting - Individual separate post

• EDM is rather repetitive because they are very much similar as their existing Instagram postings.

Try to include a YouTube Ad with hyperlink button that will direct viewers straight to the YouTube ad.
Also replace gallery with features & characteristics of products instead.

• Web banner - change all the fonts to capital letters, enlarge logo more, in both option 2 & 3, fade in the logo in the end.

• Ms Leila advised us to propose our own ideas too in the campaign instead of just going with the flow of what the client wants, try to stick to the plan and theme we initially proposed.

• YouTube Ad - try to add some ambient sounds to the silent part of the video to make it look less awkward, also include logo & some descriptions in the beginning & ending of the video.

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Apologize for the late reply.  Was super busy preparing for audit. I was expecting images to be updated here for progress update. A bit difficult to mirror what Adrian commented without the images.
The EDM looks more like a website though. agree with adrian to make it more single images.

Please check on spelling for web banner. i feel that the font for web banner doesnt suit Apothecary. And the web banner looks 'cheap' and last minute. Need to refine the images and the overall design. Preferably if can include some patterns or more like lines on the sides to give more edge to it.

Facebook carousel, not keen on the blue background. preferably to keep it to grey? or maybe to remove the outlines of the box.

We will meet this week to discuss further.

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WEEK 10/ PRODUCT SHOOTING & CLIENT'S FEEDBACK/ 8/6/2017

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WEEK 10/ PRODUCT SHOOTING & CLIENT'S FEEDBACK/ 8/6/2017

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We have completed the product shooting as planned and scheduled on today - ASMR production video, Instagram posts
& social media postings.

Adrian reviewed our shots and his feedback are as followed:

EDM - Don't use collage but instead single image with descriptions, reduce lines of images in the gallery to roughly 3 rows.

Web Banner - Just text copy, change the product packaging & theme (For modern men but it also targets female buyers too), work on a new copy that is not overly gender specific to give an impression that cologne is not just for men but both genders.

Facebook Carousel - Everything is fine.

Instruction Card - Adrian prefers the slide-in one, and include a little instruction copy to help explain it better.

FB Posting Video will be done by Sunday or next Monday.

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Week 9/ SOUND SIMULATION TEST/ 30/5/2017

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Week 9/ SOUND SIMULATION TEST/ 30/5/2017

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We had a sound simulation test to simulate the sounds of water pouring, scissors snipping, and mixing.

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The proposed props & backdrops that will be used for product photography are listed below:

General - Beeswax, Almond, Shea Butter

Colossus - Lemon, Peach

Cleopatra - Sandalwood

Admiral - Ginger, Pepper, Nutmeg, Cedar wood, Cinnamon

Khan - Mandarin orange, Pine, Sandalwood, Cinnamon

CornerStone - Vanilla, Paprika, Nutmeg, Sandal/ Cedar wood

HotShot - Red apple, Jasmine, Rose, Sandalwood

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Scent Test - We have conducted a smell test on the below 7 series of The Apothecary Solid Cologne to collect and summarize the major impressions of The Apothecary Cologne Scents from our team members, lecturer Ms Leila and a few of our classmates. And the results are shown below:

Khan - Pepper, Spicy, Orchid, Bathroom, Lime, Ginseng, Mosquito repellent, Elder men, Vintage, Old school, Classic, Strong, Musky, Fresh, Deodorant, Minty

Colossus - BadLab, Mysterious, Sexy, Bubble bath, Dettol, E.D.T, Manly, Exotic, Gentle, Smooth, Sexy, Rexona, Manly, Light, Sweet, Classic, POLO Perfume, Standard men's toiletries

Cleopatra - Jasmine, Elegant, Floral, Sweet, Fruitty, Lady-like, Feminine, Body lotion, Candy, Girly, Light, Flowery, Lux shower cream

Admiral - Minty, Fresh, Oceanic, Beach, Holiday, Relaxing, Skyblue, Lady, Johnson & Johnson, Gentle, Soft, Tropical, Refreshing, Lemon, Flowery, Weak scent, Soap, Female

Hot Shot - Spicy, Cinnamon, Woody, Exotic, Spicy, Sentimental, Nature earth, Wellness (yoga), Natural, Calming, Soap, Toilet, Incense, Intense, High class soap, Imperial leather, Power, Moisturizer cream, Gentle, Very soft for men

Cornerstone: Woody, earthy, Brown, Minty, Cooling, Manly, Floral, Oceanic, Thick, Natural, Fresh, Strong scent, Clean, Sexy, Smooth, Gentle, Feminne, Standard man perfume.

Maverick: Strong, Bold, Loud, Social butterfly, Rich Malay, Baby powder, Childhood, Savoury, Floral, Johnson & Johnson, Fresh, Clean, Too strong, Hard, Softer note for men, Vanilla, Fresh shower.

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EDM: Too simple, EDM need to be eye-catchy enough to attract peoples' attention. Can explore on different shapes and elements. Take note that EDM is used to introduce / announce something to the targeted audience.

YouTube Ad: Fine. Only one concern: The noise of surrounding.

Social Media Posting: Adrian does not like the vibrant color tone, but fine with the ideas.
Ms Leila suggest that we can remain the color tone and play around with different outline. Eg: Batik
How are we going to attract peoples' attention and direct them to the video? Need indication in thumbnails. OR a copy that indicates? Multiple photos? Faster peace of transitions?  More engaging postings.
From their current promotions, they did not educate their followers that much but only focuses on promotional posting.

E-Bunting: Its not really the style that Adrian likes, should try to be more eye-catchy. Try to place the products at different places to catch peoples' attention.

Instruction Card:
Opt 1: Fine.
Opt 2: Need to reconsider on the placement of instructions. Idea is good.

**Try to suggest to Adrian that there are 2 other scents (Hot Shot, Admiral) are suitable also for female, try to promote them at the same time instead of only Cleopatra.

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Updates on checklists:
YouTube Video - we are expecting to do the shooting next week (To be announced).

Changes on social postings:
1 How-to-use (GIFs)
6 Ingredients (YouTube ad)
7 Products (Introduce main ingredients)
1 Engaging post
5 Still images

Current progress:
-Instruction card & EDM
-Execute social posting after Youtube Video
-Adapt web & YouTube Banners
-Adapt Carousell from what we have from our postings
-Draft on Canvas
-Instagram Carousel: Stop motion

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Feedback from client:

1. As the people are still not very knowledgeable about the brand product,  Adrian would like to do more informative and explanatory postings like an introductory video and some related visual postings to educate people more about the product.

2. Adrian plans to release an introduction video about the product around Mid of June.

3. Visuals:
- Adrian would prefer to keep the visual style simple and classy in a darker tone instead of vibrant & colorful ones that resemble some of the Malaysian elements because these elements do not help speak for the brand; it's very hard to cater all preferences in styles of postings of all spectrum of the target market because visuals is very subjective (different people may have different liking & opinions on the designs).

- We proposed an idea to incorporate more human elements in the visuals as well as demonstrating and showing the ingredients of each cologne beside the product to help people visualize how the product would be and smell like, this way is much more self-explanatory than having people to read the long-winded descriptions, but it is fine to have a little vibrant colors in the visuals. Posting references: 60's retro style, dried fruits, flowers or poker playing cards as props & backdrop. Video reference: Mutemath (YouTube)

4. Social postings:
- Videos for Instagram
- GIFs for Facebook
are thought to be more interesting because they can create more interactions and engagement with the audiences.

5. Instagram:
- One full set of the product's shot but separated into 6 panels, and each is showing one product and it's a video when reviewing each post. The video can showcasing the full set of products and some process during production (e.g. how the cologne turns into solid from liquid form).

- We suggested making a SDMR How It's Made video for The Apothecary and Adrian said he is fond of trying it.

- Focus more on interactive and engaging posts because still images can't provide sufficient information, try to do more hands on stuff (how-to).

5. Facebook:
- GIFs of how-to-use can educate the people how to use it, alongside with meaningful copy explaining the product and brand.

- Also emphasize the product size because not many know of the actual size of the product (promotes portability, pocket-size, easy-to-go, convenience)

6. Out of 20 social posts, 15 may be posting educational, and other 5 would be product posting.

7. Educational posting: a. the meaning/ usage of Cologne. Eg. it's not for men use, it is just  indicating he level of the scent intensity.   B. What is solid cologne? How to apply? What's so special  about?

8. Social posting: aesthetic but meaningful. Eg. with some copy in the photo, or an interesting caption with photo.

9. Copy content: can apply sense of humor  but only the smart/ classy one. Interaction with audience. Meaningful. Some Unique yet meaningful hashtags, can be humorous one.

10. Poster: to show how it's gonna fit into the pocket and ability to carry around even traveling. Example: opened briefcase and some clothing beside the product.

11. Malaysian are much more reserved when it comes to asking or talking to stranger about something. So the posting or visual must be something that is very self-explanatory. Hence, we proposed an idea of making an instruction card that comes together with the product in the sliding case.

12. Sponsorship:
- 2 sets of product samples for BMC showcase, production for postings
- Subject to be changed: discount codes & vouchers

13. Each of the group members had tried the scent and described it in detail. Will ask for our classmates opinions as well in order to get some inspiration from this angle.

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In-class group consultation with Ms Leila on drafts of creative executions (print ad & social media postings) and also preparation of progress timeline & gantt chart.
_______________________________

***Advise from Ms Leila***

- To incorporate more Malaysian elements into the social media postings

- Brainstorm on the way to engage the brand messages with the target audience, the aim is to emphasize and to let people know that The Apothecary is a local Malaysian brand (e.g. Widely used jargons by the target audiences, generate unique #hashtags to help connect with the brand

- Initial ideation is to localize the social media postings of The Apothecary to enforce a stronger impression that it is a local Malaysian brand (while maintaining the default style that the brand is currently doing: aesthetic)

- Research on other local brands to look at their approaches to doing social media postings (Facebook & Instagram)

Written by: Sarah

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Another progression check with Ms Leila on:

1. Survey questionnaire
2. Discussion and consultation on Assignment 2 and tasks delegations to each member

Written by: Sarah

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In today's lecture, we had a brief checking on the responses collected from our survey questionnaire with Ms Leila and making any necessary corrections & changes before finalizing the results.

Written by: Sarah

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1. Instagram posts/ carousel
2. Search engine
3. Facebook canvas/ carousel
4. Cinema Ads
5. Youtube Ad
6. Print ad (2)
7. E-buntings
8. Instruction card (How Tos)
9. Flyers (BMC)
11. Web banner (Animated)
12. EDM
13 Instagram Carousel ad
14. Advertorials (Says, World of Buzz, ChilliSos)
15. magazine insertion (sample scent,
16.

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In today's tutorial, we had a final proof-check on our survey questionnaire by Ms Leila before finalizing it on Survey Monkey.

Then, we proceeded to brainstorm and listing out our short term, long term, and advertising objectives for our client's brand as well as to plan the 12 media vehicles that we will be using to execute our advertising plans.

Written by: Sarah

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In this week lecture we covered 2017 Global Digital reports which has shown the increase of population of online & internet users.

Written by : Sarah

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Short Term:
To increase awareness and followers on Apothecary's social medias. Since Apothecary is not as well established compared to overseas, it is important for the brand to build its own audiences first. Also it is crucial for the brand to educate Malaysia the use and the application of solid colognes.

Long Term:
To make Apothecary as the number 1 choice for millennials when it comes to solid colognes. During the next 5 years so, Apothecary should be well established enough across Malaysian's market and Malaysian's youth. When the brand is well known, the brand can be able to penetrate the market more aggressively making Apothecary the brand to go for when it comes to solid colognes.

Advertising Objective:
1. To increase Apothecary's Instagram followers by 20000+ (30%?) and Facebook by 1000+ (20%?)
2. To increase the brand awareness among Malaysians (brand recognition as a Malaysian brand)
3.

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1. Youtube Ad
2. Print ad (2)
3. E-buntings
4. Instagram carousel + Facebook carousel
5. Booklet (Introduction + How tos + Product description+ Price)
6. Instruction card (how to)
7. EDM
8. Web banner
9. YouTube banner
10. Instagram Post (20)
11. Facebook Post (20)
12. Discount code

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Week 3 Meeting with The Apothecary Malaysia at 3PM @ Artisan Coffee HQ, SS16.  10/4/2017

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Week 3 Meeting with The Apothecary Malaysia at 3PM @ Artisan Coffee HQ, SS16.  10/4/2017

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The founder, Adrian Cheong gave us some brief background of himself as well as The Apothecary Malaysia. He was graduated from Taylor's University 10 years back in Mass Communication, majoring in Public Relations.

The inspiration for starting an E-Business is because of the people that he met when he served in Groupon Malaysia. The people there are all young, fun and the most importantly, the entrepreneur mindset. He served in Groupon for almost 4 years time.

As for The Apothecary Malaysia, he started it because he realised that the Solid Cologne has a very good potential in the Asia market. He had done a lot of research regarding the ingredients, procedures and so on before he launches The Apothecary.

The goal of 2016 is to expand internationally, which they did it successfully. They have expanded to China, Hong Kong, Taiwan, Australia and Texas. It was surprised where most of the overseas buyers are having a good impression towards the product that made in Malaysia.

Moreover, they are planning to expand their brand/product to India, which they think that India has a very great sales potential.

As for the goal of 2017, Adrian says that they wanted to build the brand awareness in the home country, Malaysia, which the brand awareness in Malaysia is really weak but at the same time there are high numbers of potential customers.

He has no any specification for the executions but the only thing he wants us to do is to try our best to target the Malay market as he thinks that the Malays are really willing to spend when it comes to some product that can help to increase their self-esteem.

He also mentions that we can try to find some Malay KOL to promote the brand.

Written by: Jason
Presentation deck is attached below

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Please include introduction.

Please include options for occupation
Options for q5. then put others ______

Options for q9
no 13 put others _____

Overall questionnaire is good. just need to look at the overall flow.

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Week 4 TUT / Presentation on Proposal Brief (20/4/2017)

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Week 4 TUT / Presentation on Proposal Brief (20/4/2017)

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We did a finalization on our presentation slides and delegated parts for each group members to present.

Ms Leila's comments regarding our presentation:

1. Find out the average monthly production rate of the products & its demands in both local and overseas market.

2. Research on how cologne in solid form can be longer-lasting than liquid form (oil doesn't evaporate on skin)

Written by: Sarah

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Week 4 LECT / Briefing on Assignment 2 + Progression check on Proposal Brief presentation slides (19/4/2017) 

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Week 4 LECT / Briefing on Assignment 2 + Progression check on Proposal Brief presentation slides (19/4/2017) 

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The class was first briefed about the details of Assignment 2 followed by proof-checking of proposal brief presentation slides by Ms Leila and correctional changes were made according to her feedback.

Written by: Sarah

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Brand Positioning - Availability vs Awareness

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Brand Positioning - Availability vs Awareness

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Research on competitors and do brand positioning chart.
Competitors of The Apothecary Malaysia as below:
i)   De'Xandra
ii)  Ubermen
iii) BadLab
iv) Class Society

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I thought the logo text was in orange?

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Week 3 LECT / Updates regarding clients, agency logo, etc

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Week 3 LECT / Updates regarding clients, agency logo, etc

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Proposal Brief was briefed by Ms Leila, and the tasks were delegated to each member.
As per below:
Section A - Rebecca & Sarah
Section B - Marcus & Jason
Section C - Jacqueline & Rebecca

Ms Leila sat down and discuss on our agency logo.
Finalised Logo:

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Great progress report in padlet. Thanks guys!

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Week 2 TUT / Logo Design & Client options 6/4/2017

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Week 2 TUT / Logo Design & Client options 6/4/2017

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Logo Design: Marcus has shown few options of logo designs to Ms Leila, she commented on each logo and also asks us to explore and develop more.

Client Options:
1) Velvet Vanity Cosmetics - We are going to meet them on next Thursday 3pm for further discussion.
2) The Apothecary Malaysia - We are going to meet them on next Monday 3pm for further discussion.

Moreover, we also did some background research about The Apothecary Malaysia as well as to look into their SWOT analysis.
In order to provide the client with a better impression about us, Ms Leila has told us to develop a Presentation slide which will be going to included some relevant information about The Apothecary Malaysia eg: Backgound...

Written by: Jason

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option 4 and 6

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option 1

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Week 2 LECT / BMC Degree Showcase Preparation  + Propose clients (5/4/2017)

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Week 2 LECT / BMC Degree Showcase Preparation  + Propose clients (5/4/2017)

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Things we have discussed on 5/4/2017 with Ms Leila included every agencies' tasks for BMC Degree Showcase Preparation which will be happened on 7/7/2017.

Creative Canvas has been assigned to in charge of 3 tasks which included:
1) E-Invitation - Deadline on Week 7
2) Photography - During preparation & Event day
3) Videography - During preparation & Event day

Clients proposed included:
1) Velvet Vanity Cosmetics
2) Moserry
3) Badlab
4) DahMakan

Comments were given by Ms Leila:
1) Velvet Vanity Cosmetics - Doable, but small concern about their limitation of products available.
2) Moserry - Afraid that they will have a very high expectation on us as Moserry has gained an international reputation. (They are also available in Australia)
3) Badlab - Doable, let's wait for their reply.
4) DahMakan - Afraid that they will have a very high expectation or not even interested to give us a chance to try as DahMakan have a very big team, they might have their own designers and so on.

Next step:
1) Research more clients, if they are interested in giving us a chance, make an appointment with them to meet with them next week!
2) To create a Weebly account.

Written by: Jason

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Week 1 LECT / Creative Canvas's Positions (29/3/2017)

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Week 1 LECT / Creative Canvas's Positions (29/3/2017)

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As discussed during the first week lecture class, every member will have to play their own role in order to successfully make the Advertising Campaign happen!

Assigned role as following:
Creative Strategies: Marcus Hui
Executive Producer: Jason Chong
Copy Writer: Jacqueline & Rebecca
Graphic Designer: Marcus & Sarah

Other than that, we were requested to research for our potential clients by Ms Leila. And to propose on next week (week 2). The client must be an independent local / Malaysian online brand.

Written by: Jason