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Trailer for the 1996 Wes Craven horror movie, "Scream". STARRING: David Arquette, Neve Campbell, Courtney Cox-Arquette, Drew Barrymore, Rose McGowan, Matthew Lillard, Jaime Kennedy, Liev Schreiber, Henry Winkler, Skeet Ulrich, Frances Lee McCain, Joseph Whipp, Lawrence Hecht, Linda Blair and Roger Jackson as the Phone Voice.

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An example of a real film products that apply the use of brand identity is: 

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An example of a real film products that apply the use of brand identity is: 

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The brand identity's purpose is to establish a film brand easily to enable their targeted audience to effective recognise their brand. This is done  through the use technical elements and features such as:

- Colour scheme / palette
- Font styles aka. use of the same typography consistently.
- Use of images e.g. the use of the same main characters consistently.
- Use of language is the same e.g. if the mode of address is direct, this will be consistently used throughout all their promotional material to establish a link.

Overall these features must be the same and applied consistently through all promotional materials, to create a link between them, and thus establishing a brand identity.

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The ancillary products film poster and film magazine cover's purpose is to promote a film trailer., and reach to their targeted audiences through this.

-> And so, a film brand establishing their brand identity effectively to their targeted audience is important, as this will ensure that their promotional products will be successful and effective at its purpose of marketing the film.

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Uploaded by ClarizhNalzaro on 2017-03-23.