# data[].attributes.body
http://www.nzherald.co.nz/sailing/news/headlines.cfm?c_id=106

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money impact of the Lions tour 2017
https://www.newsroom.co.nz/@rugby/2017/03/15/11021/the-lion-effect

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Anyone have an amazon prime account ////// Social
https://www.theguardian.com/world/2017/may/13/new-zealand-lions-rugby-tour-extra-beer-but-will-there-be-beds

# data[].attributes.body
Economic
https://www.newsroom.co.nz/@rugby/2017/03/15/11021/the-lion-effect
http://www.stuff.co.nz/sport/rugby/international/93124465/taxing-demands-are-what-makes-the-lions-tour-of-new-zealand-so-special

# data[].attributes.body
Economic
https://www.newsroom.co.nz/@rugby/2017/03/15/11021/the-lion-effect
http://www.stuff.co.nz/sport/rugby/international/93124465/taxing-demands-are-what-makes-the-lions-tour-of-new-zealand-so-special

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impact on society
http://www.nzherald.co.nz/rugby/news/article.cfm?c_id=80&objectid=11884180

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IMPACT ON ECONOMIC
LIONS TOUR
http://www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=11873454

# data[].attributes.body
Societal/Economic
Lions Tour
A roaring success:
* The tour runs between June 3 and July 8
* Ninety-five per cent of the 250,000 tickets available to the public have sold
* 20,000 foreign fans are expected
* British tourists generally stay 28 days and spend on average $132 a day.
* The last tour generated $135m of economic benefits and 431,000 bed nights
http://www.stuff.co.nz/business/money/92886084/NZ-cities-prepare-for-the-dollars-and-excitement-of-another-Lions-Tour

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Impact on Society
http://www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=11882378

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Lions tour $$$ impact
https://www.google.co.nz/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwj1rc3MyuTUAhVEzbwKHU23CywQFgglMAA&url=https%3A%2F%2Fwww.newsroom.co.nz%2F%40rugby%2F2017%2F03%2F15%2F11021%2Fthe-lion-effect&usg=AFQjCNF57xcm-G10C8w0N1sO8XyXCc7eWA

# data[].attributes.body
National Pride
Lions Tour
The Lions Tour in NZ is a special occasion due to it only happening every 12 years. So the costs of national pride is huge for both teams.
https://tours.lionsrugby.com/join-the-pride-in-2017/match-dates/

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Societal
Lions Tour
Creating an atmosphere where we share common interests and love for a game

http://www.newstalkzb.co.nz/on-air/veitch-on-sport/audio/sandra-ioane-how-a-lions-fan-ended-up-sleeping-on-reiko-and-akira-ioanes-bedroom-floor/

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Societal
Americas Cup
Negative role modelling creating more media

http://www.nzherald.co.nz/index.cfm?objectid=11881638&ref=twitter