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Frogpods.ca

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healthy, affluent, active, mothers

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Have access to a line products that freshen car, home, relieves stress or helps them feel energized, and repels insects

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choosing products that do not cause harm to their families

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Buys a product that is effective in repelling insects

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Unsure how to use non toxic options

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cannot find natural products to do jobs that are as effective as the chemical laden options

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want to buy products that are effective - that 'work'

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Cannot find airfreshners/aroma products that last

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want to feel good knowing they are using products with no harmful chemicals

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Want to protect themselves from insects i

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easy access to aromatherapy helping them get in right mood

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can travel anywhere a bring fresheners with them

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social media friends respect their enviro efforts

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air around them smells fresh and clean

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market is flooded with fresheners that dont list ingredients so cant avoid toxins

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want air fresheners that are portable so they can keep active

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can only find main brands in stores where they shop

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want product that creates perception that they are environmentally or social conscious when shared online

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want to discover and use unique products they can share on social media

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want own personal control of scents in variety of fragrances

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want non-toxic scents for their family

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may have problem distinguishing brands

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want to feel calm or energized depending on state

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target - yoga parents - who are engaged in social media