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- ART DECO
- VISUALLY DESCRIPTIVE
- HUMAN ELEMENTS
-STYLISED
- RETRO

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Image 1
Style:
Art Deco

Context:
A movement in decorative arts and architecture during the 1920s and 30s.  Distinguished via simple, clean shapes with a streamlined look.

Why is it appealing:
Illustrative qualities
colour

Image 2
Style:
Art Deco

Context:
A movement in decorative arts and architecture during the 1920s and 30s.  Distinguished via simple, clean shapes with a streamlined look.

Why is it appealing:
Visually interesting Text
Colour quite effective
Decorative border backgrounds

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Image 1
Style:
Art Deco

Context:
A movement in decorative arts and architecture during the 1920s and 30s.  Distinguished via simple, clean shapes with a streamlined look.

Why is it appealing:
Illustrative qualities

Image 2
Style:
Art Deco

Context:
A movement in decorative arts and architecture during the 1920s and 30s.  Distinguished via simple, clean shapes with a streamlined look.

Why is it appealing:
Similarly to the previous work, I quite liked the use illustration. The colour was also quite effective.

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Style:
Constructivism

Context:
Emerged during the Revolutionary period in Russia. Main Visual style of the Soviet Union.

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Image 1
Style:
Art Deco

Context:
A movement in decorative arts and architecture during the 1920s and 30s.  Distinguished via simple, clean shapes with a streamlined look.

Why is it appealing:
Illustrative
Visually interesting colour palette
Text interesting
Background uses many arranged geometric shapes

Image 2
Designer:
A.M Cassandre

Style:
Art Deco

Context:
A movement in decorative arts and architecture during the 1920s and 30s.  Distinguished via simple, clean shapes with a streamlined look.

Why is it appealing:
colour
geometric shapes
images symmetry

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- Fine point pen used
- Employed cross hatching techniques to create definition and tone within the image
- Areas of visual importance were further darkened using the fine point marker

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- Further experimented with fine point markers, darker tones were used this time
- Inspired by Art Deco architectural forms (human gargoyles built into the facades)
- Cross hatching used to create visual interest

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- Felt tip marker used in combination with the fine point pens
- This combination of different tools resulted in a more stylised effect
- Compared to the others this combination of markers results in a more visually interesting image

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- Wanted to emulate the cross hatching style of the original image, used the adobe illustrator pen tool to recreate this effect
- larger areas of tone were simplified into larger blocks of colour
- Also wanted to experiment with Art Deco background elements (explains the geometric shapes used + colour)

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- EXPERIMENTED CREATING DIFFERENT ICONS USING THE ESTABLISHED COLOUR PALLETE AND DESIGN STYLE

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Wanted to construct the image from my perspective - this is achieved by including my hands within the image. Right hand is presented holding a pencil this further iterates the design process. Consistent colour scheme was further employed within this image - the background colours of the drawing matches the style selected for the portfolio. The drawn image also iterates the key phrase 'visually descriptive'. Lighting was experimented with (positioned desk lamps on the table); however, I think this may have caused a loss of detail (might explain the blurred effect). The media presetened within the image is also traditional - this implies the chosen key word 'retro'. To improve this self directed photograph I could have purposely spilt pencil shavings on the table to give the image a more 'grungy' aesthetic. Pencils could also have been decoratively placed around the image to better iterate the chosen theme/aesthetic.

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In this self-map i decided to focus on the translink rail service map. this was done to localize the viewer to brisbane (indicates that I'm from/live in Brisbane) and illustrate the mobility offered by translink services. I was initially drawn to this map because i thought that the colours/simple geometric shapes had an ‘art deco’ like feel. in this piece I wanted to combine the art deco, russian constructivism and nouvelle art style. the product i think more resembles an art deco approach. this being because of the generally simple geometric shapes used in its construction, as well as the small palette of colours used. however, a nouvelle approach is apparent with the translink map – an organic approach can be viewed with the train lines. the colours are also brighter and visually more eye catching. constructivism is apparent in the works ‘poster’ like feel, the figure being constructed similarly to existing examples used in Russian posters during the 1920s. in retrospect, i think it would have been beneficial to tone down the colours of the translink map as they strongly contrast the colours used in the visually imagery.

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Wanted the design to effectively represent the five key words. It does this through a heavily stylized, descriptive approach. The Logo further includes a Art Deco and Retro theme – this is achieved through a strong selection of colours and geometric shapes. The head was a later iteration of the initial drawings done during experimentation. I liked the architectural human forms used in Art Deco buildings so I though to better illustrate this style I would incorporate these visuals into my logo design. The face itself was constructed to be very descriptive, with numerous details being apparent. Adobe illustrator was used. To help suggest the idea of a Three-dimensional shape various colour blocks were used and applied over each other. Opacity levels were also experimented with.