# data[].attributes.headline
There are 2.5 million people aged 50 or over living in London. Of this number, 1.1 million are aged over 65 and this is projected to increase by 86% in the next thirty years. This is a far quicker rate than younger age groups

# data[].attributes.subject
There are 2.5 million people aged 50 or over living in London. Of this number, 1.1 million are aged over 65 and this is projected to increase by 86% in the next thirty years. This is a far quicker rate than younger age groups

# data[].attributes.headline
Older Londoners are much more likely to be living with a long-term health condition that affects their daily life. 52% of those aged 65+ are disabled, as are 24% of people aged 50-64. This contrasts greatly with those under the age of 64 in London, for whom the figure is 9%

# data[].attributes.subject
Older Londoners are much more likely to be living with a long-term health condition that affects their daily life. 52% of those aged 65+ are disabled, as are 24% of people aged 50-64. This contrasts greatly with those under the age of 64 in London, for whom the figure is 9%

# data[].attributes.headline
 Study outline：Purpose: Make changes to the mature consumer (70+) market based on understanding the needs of mature consumer (70+) Design/methodology/approach: through questionnaire surveys to collect information about the fashion attitude, customer behavior, wearing habits/social lifestyle and needs of the mature consumer (70+)  groupsrationale:based on the technology readiness scale compriseswith 4 dimensions: Optimism/innovativeness/discomfort/insecurity Hypotheses:mature consumer (70+)  should pay more attention to better quality, tailoring, color.    

# data[].attributes.subject
 Study outline：Purpose: Make changes to the mature consumer (70+) market based on understanding the needs of mature consumer (70+) Design/methodology/approach: through questionnaire surveys to collect information about the fashion attitude, customer behavior, wearing habits/social lifestyle and needs of the mature consumer (70+)  groupsrationale:based on the technology readiness scale compriseswith 4 dimensions: Optimism/innovativeness/discomfort/insecurity Hypotheses:mature consumer (70+)  should pay more attention to better quality, tailoring, color.    

# data[].attributes.headline
The results of this study suggested that a majority of mature consumer are moderately to very interested in clothing, the changingtrends in apparel styles, and their own appearance (i.e. they arefashion conscious). However, this mature  market must recognize that although maturewomen value ‘dressing smartly’, they do not do so at the expenseof comfort. In other words, attracting apparel purchases from olderwomen will necessitate integrating elements of current fashionwith comfort factors, such as: (1) good fit with adequate ease; (2)soft, non-abrasive materials; (3) adequate insulation or ventilation(depending upon the season); and (4) garment lengths and fullnessthat facilitate free, uninhibited movements.

# data[].attributes.subject
The results of this study suggested that a majority of mature consumer are moderately to very interested in clothing, the changingtrends in apparel styles, and their own appearance (i.e. they arefashion conscious). However, this mature  market must recognize that although maturewomen value ‘dressing smartly’, they do not do so at the expenseof comfort. In other words, attracting apparel purchases from olderwomen will necessitate integrating elements of current fashionwith comfort factors, such as: (1) good fit with adequate ease; (2)soft, non-abrasive materials; (3) adequate insulation or ventilation(depending upon the season); and (4) garment lengths and fullnessthat facilitate free, uninhibited movements.

# data[].attributes.headline
Colors act on people's senses, stimulate people's nerves, and then have an emotional and psychological impact. The life of young people in modern society is getting faster and faster, and the time to accompany the elderly is also less and less. This also makes the elderly who are already in the aging period more sensitive, sad, emotionally unstable, and lonely. Then you can let the color help.Red and orange colors can create a lively atmosphere, reduce the loneliness of the elderly, and stimulate enthusiasm for life; the combination of yellow and green colors can express the breath of spring and make the elderly feel the hope of life; use light blue, Blue and white tones can express a peaceful and distant space mood, so that the mood of the elderly is calm and reduce irritability. The psychological effects of color can be transmitted to neurons through sensory cells and then fed back to the brain, thereby affecting bodily functions.

# data[].attributes.subject
Colors act on people's senses, stimulate people's nerves, and then have an emotional and psychological impact. The life of young people in modern society is getting faster and faster, and the time to accompany the elderly is also less and less. This also makes the elderly who are already in the aging period more sensitive, sad, emotionally unstable, and lonely. Then you can let the color help.Red and orange colors can create a lively atmosphere, reduce the loneliness of the elderly, and stimulate enthusiasm for life; the combination of yellow and green colors can express the breath of spring and make the elderly feel the hope of life; use light blue, Blue and white tones can express a peaceful and distant space mood, so that the mood of the elderly is calm and reduce irritability. The psychological effects of color can be transmitted to neurons through sensory cells and then fed back to the brain, thereby affecting bodily functions.

# data[].attributes.headline
3:attracting apparel purchases from mature consumer will necessitate integrating elements of current fashion with comfort factors, such as: (1) good fit with adequate ease; (2)soft, non-abrasive materials; (3) adequate insulation or ventilation(depending upon the season); and (4) garment lengths and fullnessthat facilitate free, uninhibited movements.（5）Well-designed opening and closing

# data[].attributes.subject
3:attracting apparel purchases from mature consumer will necessitate integrating elements of current fashion with comfort factors, such as: (1) good fit with adequate ease; (2)soft, non-abrasive materials; (3) adequate insulation or ventilation(depending upon the season); and (4) garment lengths and fullnessthat facilitate free, uninhibited movements.（5）Well-designed opening and closing